What brand is North Face?

North Face is an American outdoor brand, founded in 1966.

The name comes from the coldest and most difficult northern slope of the mountain, and vividly comes from the Half Dome of a mountain in Yosemite National Park, California, USA, so the Chinese name is "North", which means to explore the most difficult and dangerous outdoor spirit.

Extended data

In the north, it was originally a climbing equipment retail store in San Francisco, founded by Douglas tompkins and his wife Susie tompkins, and acquired by Kenneth klopp two years later. In 2000, North was acquired by Fu Wei Company for US$ 25.4 million, and North became a wholly-owned subsidiary of the latter.

From June 5438 to February 2008, the North filed a lawsuit in the U.S. District Court for the Eastern District of Missouri, suing South Butt, its founder James A. winkelmann Jr and a company responsible for the company's marketing planning. In the lawsuit, North accused South Bart of infringing his trademark rights and sought injunctive relief.

After the court ordered mediation, the two parties reached a private settlement agreement on 201April 10. However, in 20 12 and 10, winkelmann admitted in court that he and his father had violated the settlement agreement with the North and agreed to pay 65,000 US dollars, which would be reduced by 1000 US dollars every month if they abide by the agreement.

2065438+May 2009, Leo Bena Taylor Meade, Marketing Specialist of North Face Brazil Branch, revealed that they secretly replaced photos of popular outdoor attractions in Wikipedia with photos of North Face products, trying to make these products more prominent in search engines. After extensive media coverage and criticism from Wikimedia Foundation, North Face apologized for this behavior, and these editing behaviors of product placement marketing were also withdrawn.

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