What is Guangfa’s business philosophy?

Guangfa Bank must regard risk prevention as a key task and correctly handle the relationship between current risks and potential risks. For the current banking industry, the regulatory environment faced in 2012 will further tighten. Let me tell you the business philosophy of China Guangfa Bank, hoping to help you.

Guangfa Bank’s business philosophy

Guangfa Bank adheres to the service concept of “customers first, sincere service”, respects and cares Customers, move people with emotion, convince people with reason, attract customers and retain customers with the unique and sincere service of GF people, and deeply explore and lead customer needs through professional financial knowledge to provide personalized financial products and services.

At the same time, China Guangfa Bank will further strengthen risk management and establish a risk concept of "understanding risks and controlling risks"; strive to build a first-class talent team and establish a talent pool that "has both ability and political integrity, and works on the basis of merit" concept; build an excellent team and establish the team concept of "working with one heart and one mind, unite and cooperate"; embody employees first and establish the leadership concept of "taking the lead in setting an example and caring for employees"; adhere to the people-oriented principle and establish the concept of "respecting talents and developing talents" We strive to build a learning organization and establish the management philosophy of "continuous learning and transcending ourselves".

Definition of Guangfa Bank

Guangfa Bank was established in September 1988 with a registered capital of 11.408 billion yuan and its headquarters is at No. 713 Dongfeng East Road, Yuexiu District, Guangzhou City, Guangdong Province, China. With the approval of the State Council and the People's Bank of China, Guangdong Development Bank was established on the bank of the beautiful Pearl River as a pilot bank for China's financial system reform. It is one of the earliest joint-stock commercial banks established in China. On April 8, 2011, with the approval of the regulatory agencies and relevant government departments, the original registered name "Guangdong Development Bank Co., Ltd." was changed to "Guangfa Bank Co., Ltd.", referred to as "Guangfa Bank"; the English name was changed to "China Guangfa Bank"***"China Guangfa Bank"***.

The corporate culture of China Guangfa Bank

The logo design of China Guangfa Bank is different from the traditional "circle on the outside and square on the inside" logo design concept of the bank. The new logo design of China Guangfa Bank is more international and modern. Characteristics, the logo uses three equal sides as the basic elements, and takes "three" as the number, which contains the meaning of three things, nurturing innovation, unlimited vitality, and eternal development. The momentum is like the convergence of rivers. The three curves respectively symbolize the Yellow River, the Yangtze River and the Pearl River. The three rivers are surging and the fertile China. It means that China Guangfa Bank gathers the advantages of talents, capital and technology to embrace all rivers, develop and benefit the world. The three sides are connected up and down, and are connected from beginning to end, embodying the development concept of breaking through boundaries and seamlessly connecting. The three-sided streamline, the balance of strength and softness, symbolizes that China Guangfa Bank can change with the times and continue to meet the diverse and personalized needs of customers.

The company size of China Guangfa Bank

After years of rapid development, China Guangfa Bank’s strength has been further strengthened. At the end of 2010, the bank's total assets were 814.390 billion yuan ***, the same as *** below, an increase of 147.903 billion yuan from the beginning of the year, an increase of 22.19%; the bank's cumulative net profit in 2010 was approximately 6.189 billion yuan, a year-on-year increase of 2.802 billion yuan. An increase of 82.73. In 2011, China Guangfa Bank's profit reached a new high, with a net profit of 9.586 billion yuan for the year, an increase of 5.489%. As of the end of 2011, the bank's total assets were 918.982 billion yuan.

China Guangfa Bank has established 16 branches in Beijing, Shanghai, Hangzhou, Nanjing, Huai'an, Zhengzhou, Kunming, Wuhan, Changsha, Guangzhou, Tianjin, Harbin, Urumqi, Shenyang, Jinan, Chengdu, Fuzhou and other places. Level branches in Ningbo, Wenzhou, Yingkou, Qujing, Yuxi, Pingdingshan, Anyang, Xinxiang, Dalian, Benxi, Dandong, Hengyang, Shenzhen, Dongguan, Foshan, Zhuhai, Huizhou, Shantou, Chaozhou, Jiangmen, Zhongshan, Zhaoqing, Maoming, 36 second-level branches have been established in Zhanjiang, Meizhou, Qingyuan, Yangjiang, Heyuan, Shaoguan, Nantong, Panjin, Taizhou, Shaoxing, Sanmenxia, ??Jiaxing, Changde, Kashgar, Zhenjiang, Jining, Nanyang, Yangzhou, Yichang and other places, including Wuxi, There are 6 directly affiliated branches in Huangshi, Daqing, Jieyang, Yunfu, Xiangtan and other places, as well as a Macau branch and a Hong Kong representative office, with more than 560 business outlets nationwide. According to the ranking of the world's 1,000 largest banks by the British "Banker" magazine, China Guangfa Bank has been selected into the top 500 global banks for four consecutive years.

The business scope of China Guangfa Bank

The business scope of Guangfa Bank is all banking businesses stipulated in the "Commercial Bank Law", which mainly includes: absorbing public deposits and issuing short-term, medium-term and long-term loans ; handle settlement; handle bill discounting; issue financial bonds; act as agent for issuance, redemption, and underwriting of *** bonds; buy and sell *** bonds; engage in inter-bank lending; provide letter of credit services and guarantees; act as agent for collection and payment and insurance business; Providing safe deposit box services; foreign exchange deposits; foreign exchange loans; foreign exchange remittances; foreign currency exchange; international settlement; foreign exchange settlement and sales; interbank foreign exchange lending; acceptance and discounting of foreign exchange bills; foreign exchange borrowings; foreign exchange guarantees; issuance of foreign exchange credit cards; trading and agency sales Foreign currency securities other than stocks; issuance and agency issuance of foreign currency securities other than stocks; self-operated and on behalf of clients foreign exchange trading; agency foreign credit card issuance and payment services; offshore financial services; credit investigation, consulting, and witness services. Other businesses approved by the People's Bank of China and the China Banking Regulatory Authority.

In 2006, Guangfa Bank successfully completed the reform and reorganization work, introducing world-class foreign companies such as Citigroup and IBM Credit, as well as well-known domestic companies with strong strength such as China Life, State Grid, and CITIC Trust; at the same time We have introduced advanced management concepts and service mechanisms, continue to surpass, serve you with heart, and add value every day.

Customer Service

Guangfa Bank has comprehensively upgraded its customer service system. The unified special service short number 95508 provides services to Guangfa Bank users 24 hours a day. It is used by Guangfa Bank in the provinces and cities where the following cities are located. You can directly dial: Macau, Guangzhou, Beijing, Shanghai, Hangzhou, Ningbo, Wenzhou, Jinan, Zhengzhou, Pingdingshan, Anyang, Xinxiang, Kunming, Qujing, Yuxi, Shenzhen, Wuhan, Nanjing, Wuxi, Suzhou, Shenyang, Dalian, Daqing , Foshan, Dongguan, Zhuhai, Zhaoqing, Zhanjiang, Heyuan, Jiangmen, Zhongshan, Qingyuan, Yangjiang, Huizhou, Shaoguan, etc.