What is bar marketing?

Environmental image marketing

High-end bars should create a high-end atmosphere. Bars are places for people to have fun. They should create a warm and romantic atmosphere, so that customers can forget their troubles and fatigue in the consumption process and get a good feeling.

Environmental sanitation of bars

In the eyes of customers, bar hygiene is more important than restaurant hygiene. Because the drinks served in the bar are provided directly without heating, customers attach great importance to the hygiene of the bar, the hygiene of tables and chairs, the cleanliness of utensils, the personal hygiene habits of bartenders and waiters, and the hygiene of hand washing.

The atmosphere of the bar

Atmosphere and mood are the characteristics of a bar, and they are the key factors to distinguish a bar. The atmosphere of a bar usually consists of clothing and layout, furniture and furnishings, lighting and colors, background music and activities. The atmosphere and mood of the bar should highlight the theme and create a unique style to attract guests.

Employee image marketing

Employee tools

Gfd of the bar staff directly affects the image of the bar.

put on

Dress according to the requirements of the bar, keep it clean and fit, and reflect the characteristics of the post.

express

Attract customers through facial expressions and eye changes, that is, eyes are full of confidence.

language

Express concern and concern for customers through polite language.

Standardize the spirit of serving employees

The standardized service standards of bar staff reflect the team spirit and cooperation spirit of bar staff, giving guests a sense of training.

The working attitude and mental outlook of the bar staff left a deep impression on the guests and strengthened the image of the bar.