Dong 'e Ejiao suffered its first loss in 24 years! Is the health care industry really going to reshuffle?

The health care industry really needs a big reshuffle. After all, there are too many traps in health care industry and the market is so turbid.

A wide variety? The product level is uneven.

When health care industry first became popular, the merchants seized the customers' desire for health and over-marketed, which really confused the consumers. Some health products are based on the principle that people can't die, and rice paste is used as raw material. In addition, a large number of salespeople recommend sales to build brand reputation, so that investors can make a lot of money through low-cost and high-profit trading. This kind? MLM？ The traditional marketing method, in which funds are not really invested in product development, but wasted on advertising, has seriously disrupted the health care products market in China.

Dong 'e Ejiao has always been a health care product in the hearts of Chinese people, but more and more illegal businesses imitate Ejiao products, and it has also been exposed on TV? Fraud? The case has caused many consumers' attitudes towards health care products to drop sharply, and the sales of health care products have also become a business of cheating money. The muddy water was turned upside down by all kinds of speculators. Strike while the iron is hot The market needs to be rectified before this wave of lawless elements divest from the health care industry!

Single customer type? Mostly elderly people.

I heard in the news that the old people used their lifelong wealth to buy health care products, and there were countless things that their children recovered money for them after being cheated. At all ages, the elderly are most concerned about health because they have accumulated little knowledge. Some people almost treat health care products as medicine and don't go to the hospital for treatment when they are sick. However, with TV legal programs, street slogans and children's explanations, more and more elderly people hold a more rational and sober attitude towards health care products, which makes bad businesses in health care industry unable to fool consumers any more.

The sales of health care products are already narrow, and the vigilance of most people under 50 has been greatly improved. The high cultural quality of the people has sounded the alarm for the reshuffle of the health care industry. When should I not do it at this time?