What are the marketing models that combine online and offline?

In order to win market share in this big network market, enterprises must first understand the current mainstream network marketing promotion methods, learn network promotion skills or find a professional network promotion company to outsource network marketing. It is worth noting that although the online market is huge, it must not be blindly promoted to avoid loss and waste of time and money.

1, news marketing &; soft article marketing

Using the media to spread the brand information and product characteristics of enterprises in order to establish market awareness and brand reputation is the basis for brands to carry out online and offline marketing. All along, this is one of the necessary methods for online promotion of enterprises. Of course, there will be many details in the implementation of news marketing, and professional service providers like Ma Xiaozhitu are needed to implement it on their behalf.

2. Search engine marketing

It is one of the most important marketing methods of websites at present. Because it is free, it attracts the attention of many small and medium-sized websites, which also makes this marketing method an important part of the network marketing method system. The main methods include: keyword advertisement, address bar search, classified directory login and so on.

3. Forum marketing

Because the network forum marketing brought by the network is becoming the mainstream of modern marketing market with its unique characteristics.

4. Blog marketing

Blog marketing is the establishment of enterprise blogs, which generally take industry evaluation, working ideas and professional technology as the content of enterprise blogs, so as to make customers trust enterprises more. Blog marketing cost is low, close to the public and fresh.

5. Video marketing

Promote brand slogans by implanting advertisements in broadcast videos or collecting creative advertisements on blog websites. Well-known companies publicize their brand ideas by releasing creative advertisements, which makes the brand silence deepen.

6. Database marketing

By collecting and accumulating customer information, and then using the previous online marketing methods to deeply explore customers and maintain relationships.

7. Viral marketing

It is a common online marketing method, which is often used for website promotion and brand promotion. It adopts the principle of word-of-mouth communication. This kind of "word-of-mouth communication" is more convenient, can spread like a virus, and is an efficient way of information dissemination.

8. Instant messaging marketing

As the name implies, it is a marketing method to promote publicity by using instant chat tools on the Internet.

9. Podcast marketing

Podcast marketing is to promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites.

10 email marketing

By subscribing, we can provide our own industry information to users who need it by email, thus establishing a trust relationship with users. This marketing method has become one of the basic application services of the Internet.

1 1 social networking site marketing

SN marketing is based on the concepts of circle, network and six-dimensional space, that is, the self-expansion marketing strategy of circles and clubs with clear themes.

12, creative advertising marketing

Creative advertising marketing, corporate creative advertising can deepen brand influence and brand building.