Excuse me, which institutions and departments need to go through to establish street sign advertisements, and what is the specific bidding process?

Measures of Guangzhou Municipality on the Administration of Outdoor Advertising

Decree No.7 of Guangzhou Municipal People's Government

[ 1998-6-9 ]

"Guangzhou outdoor advertising management measures" has been discussed and passed by the executive meeting of the municipal government in May 1998, and is hereby promulgated and shall come into force as of August 1998.

Chapter I General Principles

Article 1 In order to strengthen the management of outdoor advertising in this Municipality, standardize outdoor advertising activities, maintain a clean and beautiful city appearance and promote the healthy development of outdoor advertising. According to the "People's Republic of China (PRC) Advertising Law" and other relevant laws and regulations, combined with the actual city, these measures are formulated.

Article 2 Outdoor advertising as mentioned in these Measures includes:

(a) street signs, neon lights, electronic display boards (screens), light boxes, windows, signs and other advertisements. Set in public buildings, structures and their own space;

(2) Setting up, drawing and posting advertisements by means of transportation (including all kinds of floating objects on water and flying objects in the air);

(3) Advertisements set up, drawn, hung and posted outdoors in other forms.

Article 3 These Measures shall apply to units and individuals engaged in outdoor advertising activities such as installation, drawing, hanging and posting within the administrative area of this Municipality.

Article 4 Advertisers, advertising agents and publishers shall engage in outdoor advertising activities according to law within the approved business scope.

The setting of outdoor advertisements must conform to the urban planning, and shall not affect the urban landscape, greening, scenic spots, traffic and fire safety.

Article 5 The administrative departments for industry and commerce at all levels in this Municipality are the supervisory and administrative organs of outdoor advertising in this Municipality, and are responsible for the supervision and administration of units and individuals engaged in outdoor advertising activities.

The urban planning department is responsible for the planning and management of outdoor advertisements, determining the areas, sections and requirements of outdoor advertisements, and reviewing outdoor advertisements in important areas, important sections and over 50 square meters (excluding this number, the same below).

The city appearance and environmental sanitation department is responsible for auditing the setting of outdoor advertisements of more than 50 square meters, and auditing and managing the hanging and posting of outdoor advertisements. And investigate and deal with outdoor advertisements that affect the appearance of the city in accordance with the law.

Urban construction, municipal gardens, public utilities, public security and other administrative departments shall, according to their respective responsibilities, cooperate in the supervision and management of outdoor advertising.

Article 6 Without the approval and registration of the administrative department for industry and commerce, outdoor advertisements may not be published.

Chapter II Release Plan

Seventh outdoor advertising content must be true and legal, in line with the requirements of socialist spiritual civilization construction. Advertisements shall not contain false contents, and shall not deceive or mislead consumers in any form.

Article 8 Use of characters, Chinese Pinyin, trademarks and units of measurement. Outdoor advertising should comply with the provisions of the state, and the text should be standardized and accurate.

Ninth in any of the following circumstances, outdoor advertising shall not be set up:

(a) the use of traffic safety facilities, traffic signs;

(two) affect the use of municipal public facilities, traffic safety facilities and traffic signs;

(three) hinder the production or people's life, affect the smooth flow of roads, damage the appearance of the city;

(four) state organs, cultural relics protection units, memorial buildings, representative modern buildings and scenic spots in the building control zone;

(five) the use of poles, poles, tram poles, street poles;

(six) the use of illegal buildings, dangerous buildings and other buildings and facilities that may endanger safety;

(seven) the use of sidewalks, city squares (except commercial streets and pedestrian streets), green belts and other public places to set up signboard advertisements (including enterprise name signs);

(eight) set up tobacco advertisements in various waiting rooms, theaters, conference halls and stadiums;

(nine) set up commercial outdoor advertisements on the external walls, skirts, roofs, railings and fences of buildings in non-commercial areas;

(ten) the people's governments at or above the county level are prohibited from setting up outdoor advertising areas.

Tenth strictly control the setting up of street sign advertisements on urban roads. Setting up street sign advertisements in commercial streets and pedestrian streets shall conform to the requirements of urban planning.

Outdoor advertisements are set up in key business districts such as Zhongshan Road, Huanshi Road, Beijing Road, Shangjiu Road, Xiajiu Road, Chang Di Road, Nonglinxia Road, Qianshu Road, Huanshi Road, Jiangnan Avenue, Tianhe Road and Hongde Road, and neon lights are encouraged.

Eleventh strictly control the number of outdoor advertisements in the following lots and places:

(1) Guangzhou Railway Station, guangzhou east railway station, Airport;

(2) Haizhu Square, tianhe sports center and Zhujiang New Town;

(3) Dongfeng Road, Jiefang Road and Liu Hua Road;

(four) toll stations, bridges, viaducts, docks, pedestrian bridges (except advertising funds).

If long-term fixed outdoor advertisements are set up in the above places, neon lights, electronic display screens, computer pictures and other forms shall be adopted.

Twelfth pedestrian bridge outdoor advertising settings must be in the form of transparent, neon lights, and the occupied area shall not exceed the overpass itself.

Thirteenth lighting for business outdoor advertising, into the management of outdoor advertising.

Article 14 The design, manufacture and installation of outdoor advertising facilities shall meet the corresponding technical and quality standards and meet the following requirements:

The clear distance between (1) billboard and 10 kV high-voltage conductor shall not be less than1.5m;

(two) the clear distance between the billboard and the low-voltage conductor or telephone line shall not be less than 0.5 meters;

(3) The distance from the outer edge of the billboard to the facade of the building (structure) shall not exceed1.8m;

(four) the billboard is not less than 4.5 meters from the ground, and it is not less than 2.8 meters above the covered sidewalk;

(five) no outdoor advertising shall be set within the scope of 4.5 meters above the fire exit in the inner street of the city and 3.5 meters in width;

(six) outdoor advertising electricity facilities must comply with the "Regulations" of Guangzhou Municipality on the administration of electrical devices and the relevant provisions of the power supply department;

(seven) banners and slogans can not be hung horizontally on the road; The suspension period shall not exceed 15 days.

Fifteenth units and individuals that set up outdoor advertising are responsible for the safety of outdoor advertising facilities. Outdoor advertising with a veneer area of more than 50 square meters shall be covered with safety insurance.

Article 16 An enterprise's signboard advertisement shall be consistent with the registered name of the enterprise. The setting of enterprise signboard advertisements on the same road should be coordinated and tidy.

Enterprises engaged in monopoly commodities may publish advertisements for monopoly commodities in the signboard department, but the area shall not exceed 1/2 of the signboard layout, and shall not publish advertisements for non-monopoly commodities.

Seventeenth approved outdoor advertising, must be marked in the lower right corner of the "outdoor advertising license" number and the name of the operator (except neon advertising).

Chapter III Planning, Establishment, Approval and Registration Management

Eighteenth outdoor advertising settings, should meet the requirements of city planning.

The planning of outdoor billboards in important areas shall be formulated by the competent department of city planning administration jointly with the relevant departments of industry and commerce, city appearance and sanitation, public security, municipal gardens and so on. After the specific plan is approved by the Municipal People's Government, it shall be supervised and implemented by the administrative department for industry and commerce.

Setting up outdoor billboards in important urban areas and over 50 square meters should first obtain the consent of the city planning department. Among them, the setting of outdoor advertisements over 50 square meters should also be approved by the city appearance and environmental sanitation management department.

The setting of banners and slogans shall be examined and approved by the city appearance and environmental sanitation management department.

The installation of outdoor billboards in other areas, with a total area of less than 50 square meters (including 50 square meters), shall be examined and approved by the municipal administrative department for industry and commerce, but shall conform to the city appearance standards stipulated by the state.

Nineteenth all units and individuals engaged in outdoor advertising must apply to the administrative department for Industry and commerce for a business license, and obtain the right to operate outdoor advertising before they can operate.

Twentieth advertising operators and foreign advertising enterprises outside Guangzhou need to operate outdoor advertising in this city, they must entrust advertising operators with the corresponding outdoor advertising management rights in this city to undertake, and may not engage in outdoor advertising business activities in this city on their own.

Twenty-first applications for setting up outdoor advertisements shall be handled in accordance with the following procedures:

(1) After contacting the location of the billboard, the applicant shall apply to the municipal administrative department for industry and commerce, and submit the advertising sample, advertising contract and relevant certification materials;

(2) The setting of outdoor advertisements, where the site involves traffic, roads and municipal facilities, or where billboards are set up at the top of buildings in the airport clearance control area, shall obtain the consent of the relevant departments in advance;

(three) after receiving the application, the municipal administrative department for industry and commerce shall make a decision within 7 working days and send it to the city appearance and environmental sanitation management department for the record. Need to send planning, city appearance and environmental sanitation or relevant departments for comments, the relevant departments should make a reply whether or not to agree within 15 working days;

(four) after passing the examination, the Municipal Administration for Industry and Commerce shall issue the Outdoor Advertising Registration Certificate.

Twenty-second enterprises to host cultural, sports, public welfare and other activities, such as the need to set up temporary outdoor advertising for not more than two months, must entrust outdoor advertising operators to undertake, apply to the administrative department for Industry and commerce, and be approved before setting up.

Twenty-third outdoor advertising must be published in accordance with the registered location, form, specifications, time and other contents, and shall not be changed without authorization.

Twenty-fourth has been approved, but need to change the registered items, shall apply to the original examination and approval registration management department for registration of change, before release.

Twenty-fifth outdoor advertising facilities approved according to law belong to urban temporary structures, and no other unit or individual may occupy, dismantle, cover or damage them unless they are changed by the advertising registration authority according to law.

Approved outdoor advertisements belong to temporary urban structures, and need to be removed due to urban construction or other special circumstances, it shall notify the administrative department for industry and commerce in writing in advance, and the administrative department for industry and commerce shall notify the outdoor advertisement setters in writing to remove them themselves.

Outdoor advertising plaque shall not be vacant. If the contract expires and the advertisement cannot be released in time, the public service advertisement shall be supplemented on the page.

Twenty-sixth outdoor advertising space occupation fee is charged according to the standard approved by the price department.

Article 27 Where enterprises and individual industrial and commercial households set up signboard advertisements in their own places (including houses with property rights or use rights), and the contents are consistent with the items registered in their business licenses, they must apply to the local district or county-level city administrative department for industry and commerce for registration. Only after the accepted administrative department for industry and commerce issues a registration certificate can they set up signboard advertisements.

Article 28 The setting of public advertisement columns shall be planned by the administrative department for industry and commerce of the district or county-level city jointly with the urban planning department at the same level. The administrative department for industry and commerce of the district or county-level city shall be responsible for the establishment and management, and report to the municipal administrative department for industry and commerce for the record.

Article 29 Units and individuals that need to publish all kinds of economic, cultural and social advertisements in public advertisement columns must register with the administrative department for industry and commerce of the district or county-level city where they are published, and the advertising company entrusted by the administrative department for industry and commerce of the district or county-level city will uniformly publish them.

It is forbidden to post advertisements on public facilities such as buildings, structures, trees and poles outside the public advertising column.

Thirtieth "outdoor advertising registration certificate" is valid for 1 year. If it needs to be established after the expiration, it shall go through the renewal formalities at the original examination and approval registration administration department 15 days before the expiration. If it is not handled within the time limit, the registration administration department shall order it to stop publishing advertisements; If the circumstances are serious, the registration certificate shall be cancelled by the registration administration department.

Thirty-first outdoor advertisements installed on buildings (structures) or other carriers shall be repaired, maintained, replaced and removed by publishers. If it is set independently, the setter shall be responsible for it; If there is an agreement, it shall be implemented in accordance with the agreement.

Thirty-second units or individuals responsible for the maintenance and management of outdoor advertisements should always check the setting of outdoor advertisements. If patterns, characters and lights are found to be incomplete, outdated, dirty, corroded, damaged, deformed, discolored or defiled, they should be restored or removed immediately. Outdoor advertisements that have expired or lost their use value should be removed in time.

Thirty-third outdoor advertising operators and rental units or individuals shall pay advertising management fees to the outdoor advertising registration management department in accordance with the standards approved by the price department.

Chapter IV Legal Liability

Thirty-fourth any of the following illegal acts shall be punished by the administrative department for industry and commerce:

(a) in violation of the provisions of Article 6, Article 19, Article 20 and Article 22 of these measures, the illegal income shall be confiscated by the registration administration organ and a fine of not more than 5,000 yuan shall be imposed;

(two) in violation of the provisions of article twenty-third, article twenty-fourth and article twenty-fifth, a fine of one thousand yuan and three thousand yuan shall be imposed;

(3) In violation of the provisions of Article 33 of these Measures, if an advertising agent, a unit or individual renting a venue defaults on the advertising management fee, a late fee of 3% of the payable amount shall be paid for each day of default;

(four) in violation of other provisions of these measures, according to the relevant advertising management regulations.

Thirty-fifth outdoor advertising in violation of these measures shall be ordered by the city planning or city appearance and environmental sanitation management department to correct or dismantle it within a time limit; If it is not corrected or removed within the time limit, it will be forcibly removed according to law, and the required expenses will be borne by the advertisement publisher.

Thirty-sixth in violation of the provisions of article thirty-second, ordered to restore or dismantle overdue performance, by the city appearance and environmental sanitation management department forced demolition. The expenses required shall be borne by the responsible person specified in Article 31 of these Measures, and shall be punished according to law.

Thirty-seventh in violation of the provisions of article twenty-ninth, posting advertisements, shall be punished by the city appearance and environmental sanitation management department in accordance with relevant laws and regulations.

Article 38 If the punished person refuses to accept the punishment decision of the relevant administrative organ, he may apply for reconsideration to the administrative organ at the next higher level or the people's government at the same level within 05 days from the date of receiving the notice of punishment. If you still refuse to accept the reconsideration decision, you can bring a lawsuit directly to the people's court within 15 days from the date of receiving the reconsideration decision. The parties may also directly bring a suit in a people's court within 05 days from the date of receiving the penalty decision.

Chapter V Supplementary Provisions

Article 39 These Measures shall come into force as of 1 August 19981day. Before the implementation of these measures, if other relevant advertising laws and regulations formulated by this Municipality are inconsistent with these measures, these measures shall prevail.