DingTalk releases new slogan and icon

DingTalk releases new Slogan and icon

DingTalk releases new Slogan and icon. In 2022, DingTalk celebrates its seventh anniversary. DingTalk held the "Technology to Realize the Growth of All Things" "2022 DingTalk press conference, officially launching the new logo. DingTalk released a new slogan and icon. DingTalk Releases New Slogan and Icon 1

On March 22, DingTalk held the 2022 DingTalk press conference with the theme of "Technology for Reality·All Things Grow", officially announcing the brand upgrade and launching a new brand Stands for "making progress happen".

DingTalk’s brand proposition has changed, from the earliest “DingTalk, a way of working” to the collaborative office track, to the recent two years of “DingTalk, a way of working” "Work and study are easier" clearly points out the situational value of DingTalk as an efficiency tool. This time DingTalk announced a new brand slogan "DingTalk, Make Progress Happen", which is an external expression of DingTalk's transition from the era of scale to the era of value.

DingTalk President Ye Jun said at the press conference: "Digitalization has never been the right of a few people, but the common progress of thousands of industries. Every person, every organization, and every company It should be digitized to benefit everyone.”

DingTalk also released a new brand film “Why Digitize?” ", selected people from all walks of life as protagonists to tell the story of progress brought about by digitalization: workers' working environment has been improved, children in the mountains can have a music class with children in the city, advanced medical conditions It can warm patients thousands of miles away, and people only need to make a trip...

At the same time, the brand logo of DingTalk has also changed, and the new logo retains the original " "Wings" outline, but the overall visual focus has been adjusted. The previous Logo's visual focus was on "Lightning", which emphasized ultimate efficiency. The adjusted new Logo's visual focus is on "Wings", which highlights the importance of the digital economy in the era of digital economy. The value of the enterprise.

Not only that, the new logo also removes the circular frame and restores the roundness and upward angle of the feathers, making the entire logo more graphically memorable and recognizable, while also echoing the nail art. Nail advocates the idea of ??openness. DingTalk releases new slogan and icon 2

On March 22, DingTalk released a new logo and brand slogan. It is reported that this is the first time DingTalk has updated its logo in seven years since its establishment. At the same time, DingTalk officially launched the Do Not Disturb mode. Users can turn on this mode after get off work, and the mobile phone will no longer receive message notifications such as single chats and group chats.

DingTalk releases new logo

In 2022, DingTalk ushered in its seventh anniversary, and DingTalk held the 2022 "Technology to Realize the Development of All Things" DingTalk press conference to officially launch the new logo. Compared with the old logo, the new logo is more "blue" and looks more energetic. At the same time, the shape of the swallow in the icon has also undergone some changes: the wings seem to be more open, and the swallow has changed from an upward rushing posture to a diving posture. Overall, DingTalk’s new logo hasn’t changed much, with some minor adjustments, but it looks more powerful.

DingTalk’s new logo

In addition to releasing a new logo, DingTalk also launched a Do Not Disturb after get off work mode. According to previous reports, after turning on this mode, DingTalk will no longer receive message notifications such as individual chats, group chats, and @, and this mode will automatically remain until 9 a.m. the next day (the shutdown time can be customized).

DingTalk launches Do Not Disturb mode

DingTalk is an intelligent mobile office software developed by Alibaba Group and is provided free of charge to all Chinese companies. Business communication and work collaboration were officially launched in 2015.

DingTalk Releases New Slogan and Icon 3

On the morning of March 22, DingTalk released the seventh anniversary brand video on Weibo. The slogan is "Let Progress Happen", and DingTalk officially appeared at the end of the film. The new Logo pattern expresses gratitude to users for their companionship and will continue to make progress.

According to reports, DingTalk announced a new brand slogan “DingTalk, Make Progress Happen” this time, which is an external expression of DingTalk’s transition from the era of scale to the era of value.

At today’s “Technology for Realization·All Things Grow” 2022 DingTalk press conference, DingTalk President Ye Jun also introduced the creative ideas of the new logo to users: The new logo retains the original “ "wings" outline, but the overall visual focus has been adjusted. The previous logo's visual focus was on the "lightning", which emphasized ultimate efficiency. The adjusted new logo's visual focus is on the "wings", which further highlights the importance of enterprises in the digital economy era. value.

In addition, the new logo also removes the circular frame and restores the roundness and upward angle of the feathers, making the entire logo more graphically memorable and recognizable. At the same time, it also echoes DingTalk’s advocacy of openness.

Ye Jun said that the new brand logo also represents that DingTalk has officially entered the value era. Digitalization is a common progress in thousands of industries, and every person, every organization, and every company should Be digitally inclusive.