Planning scheme of shopping mall activities for 222 Goddess Festival

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which refers to the planning documents made for an activity. How should the activity plan be formulated? The following is my collection of shopping mall activity planning schemes for Goddess Day 222 (7 articles in general). Welcome to read and collect. 1

Planning scheme of shopping mall activities for Goddess Day 222. 1. Purpose of activities:

Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the festival of 3.15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of the mall that pays attention to consumer rights; At the same time, shape and improve the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.

second, the activity time:

March 3-March 15

third, the theme of the activity

March Women's Day, Bright Women's Day

fourth, the content of the activity

1. The beauty sent by the shopping mall-"Beauty is accompanied by me on your colleague's birthday" activity.

Activity time: March 3rd-March 8th, 2xx

Activity theme: Beauty is accompanied by me on your colleague's birthday

Activity details:

① All women born from March 3rd to March 8th can participate in this activity.

② The main service center of the shopping mall has set up a "Lucky Lottery Box for Women's Day". All women who shop during the activity will come to the service center with their shopping receipts and ID cards, and after confirmation, they will put the shopping receipts or receipts into the "Lucky Lottery Box for Women's Day" (please write their names and contact information on the back of the receipts), and then they will have the opportunity to get a gift package for Women's Day in the shopping mall (the contents of the gift package are to be determined)

③ On the afternoon of March 8, they will be taken from the "Lucky Lottery Box for Women

④ time to receive the prize: from the afternoon of March 8th to March 1th, if it is overdue, it will be invalid.

2. Dress up as a woman and add luster to shopping

The purpose of the activity is to attract the attention of target customers, especially female customers, stimulate their purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate their loyalty.

Activity time: March 3-March 8

Activity content: During the activity, all customers who have spent all their shopping in 38 yuan in the shopping mall can get a corresponding gift at the main service desk of the shopping mall with their shopping receipts or receipts and their ID cards. (Gifts to be determined)

Remarks: The planning department must try to control the number of gifts given as far as possible according to the passenger flow, such as controlling the time and the number of participants. If the number of gifts given is higher than the expected number, the excess expenses must be kept within the 1 yuan of mobile expenses. The time of the activity is based on the time on the receipt of the product purchased, and the mall reserves all the right to interpret the activity.

3. "Old friends are more sincere" consumer forum

Activity purpose: Take advantage of the festival of 3.15 Consumer Rights Protection Day to focus on public relations activities and create a good image of this mall that pays attention to consumer rights; At the same time, shape and improve the brand image of shopping malls.

Activity time: 9: -12: a.m. on March 15th, 2xx

Activity content: On March 15th, an "old friend, more sincere" consumer forum will be held at the main entrance of the mall from 9: -12: a.m. At that time, the marketing manager and market administrator of the mall will face customers, handle complaints and accept customers' opinions and suggestions.

Activity details:

① The planning department will arrange the site before 9: a.m., including long tables, chairs, red cloth, billboards, opinion books, complaint notebooks and pens;

(2) The marketing department arranges the personnel arrangement table for handling your complaints and accepting customers' suggestions, ensuring that the positions of the personnel are above the director, and there are not less than 3 people present. 222 Goddess Day shopping mall activity planning scheme 2

Activity theme:

March 8 Women's Day, romantic or not

Activity time:

From now until March 2

Activity content:

March, a day full of spring, is a day for women. At first, the sunshine is getting brighter and brighter in the warm and cold, and women are getting mature and brighter day by day in the busy and hard work. Closely following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life. In this festival, which belongs to the women of the world, should we relax, be charming, be savage and be extravagant. Romantic or not, it's up to you! Please pick up the pens in your hands and express your mood and feelings in our festival.

1. Activity requirements:

The content is not limited, and the topic is self-made. The text category is not less than 5 words; Picture category, with no less than 5 pictures and no less than 1 words of description; Poetry is not less than 14 lines;

the participating manuscripts are sent to the mailbox; Please indicate [romantic or not] at the present time. If violation of the requirements is found, its activities will be disqualified;

All articles participating in the activity will be collected intensively and recommended according to the quality of the articles; All netizens are judges and choose the best articles by voting.

2. Event prize setting:

First prize: a bottle of perfume and a rose;

three second prizes: one pillow and one rose for each reward gift;

Five third prizes: one rose for reusable shopping bags each;

several encouragement prizes: one rose for each reward gift;

Budget and benefit

Offering prizes: 15 yuan

Benefit: it can't be evaluated, which can guarantee the improvement of click-through rate.

Women's Day activity plan II in shopping malls

Happy March 8th Festival, happy turn, into the new century, exercise together, stretch your hand, twist your waist, shout and turn, so that you can experience the fun of rotation and make your figure slimmer and more charming! (action is better than action, so sign up quickly. The number of places is limited to 5, while stocks last. Hula hoop will be provided by New Century)

Award setting:

Champion: 1 gift with a value of xx yuan

Runner-up: 2 gifts with a value of xx yuan

Third runner-up: 3 gifts with a value of xx yuan

Participation award: 44 exquisite gifts.

In order to make us do better, to let us know your needs better, and to bring us closer, we will jointly launch a consultation activity of "Harmony 3.15, Consumption and Development" at the main entrance of the new century from 9: am to 12: am and 4: pm to 6: 3 pm on March 15th, and have a face-to-face talk with consumers. Managers and other leaders will face you face to face and accept your sincere opinions and suggestions! Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and advice you make, and take it seriously, so as to improve our service more perfectly. 222 Goddess Day shopping mall activity planning scheme 3

1. Activity theme

March Women's Day, Bright Women's Day

2. Activity purpose

Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customer loyalty. At the same time, combined with the consumer rights protection day, interspersed with public welfare activities to create a good public image of the mall that pays attention to consumer rights; At the same time, shape and improve the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.

Third, the activity time:

2xx March 1-March 1

Fourth, the activity content

During the activity, the shopping mall collected the family's "cooking" intentions from customers, no matter what you learned or what you personally experienced; No matter whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your good intention of "cooking" and put it in the collection box of good intention of "cooking" in the shopping mall. All customers who participate in the activity can receive a small gift (in-store stock gift), with a daily limit of × copies until it is delivered. The shopping mall will invite professional chefs in the store to select ×× creative prize, ×× best "cooking" prize and ×× excellent "cooking" prize from them.

The mall will announce the appraisal results on the publicity board at the main entrance on ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Best "cooking" prize: commodity (name) with a prize value of × yuan

Excellent "cooking" prize: prize value of × kg of rice × bag (name)

Remarks: If one person wins multiple prizes in the judging results, only one prize will be given to the customer. 222 Goddess Day shopping mall activity planning scheme 4

Background:

After the Spring Festival, we entered the off-season. In view of this situation, we should turn passivity into initiative, and use as many festivals as possible to reduce the decline in the performance of stores during the off-season.

Purpose:

"March 8 Women's Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the enterprise will be shaped.

Activity theme:

Healthy women are the most beautiful

Activity time:

March 1-8

Activity content:

1. Healthy Women's Street organizes commodities related to women's health in the shopping mall (such as XX oral liquid, blood-enriching oral liquid and other medicinal drinks, beauty tea, daily health care products, body-shaping underwear and household cleaning products).

second, special offers for beautiful special offers for women's goods (winter clothing clearance specials, spring clothing discounts, women's shoes, cosmetics, jewelry, etc.) can be launched during this period (the participating goods can be determined according to the specific conditions of each store).

third, the selection of healthy and good "cooking" means that female customers participate in making a healthy recipe according to the food or nutrients sold in the mall. The requirements are: novel, easy to operate, high health index, and all ingredients can be purchased in the mall. Participants who provide a detailed text content will be submitted to the service desks of various stores for registration, and a beautiful gift will be given. Then, the number written by the artist was published outside the store, and the customer's evaluation vote was accepted. The healthy recipe with the most votes within half a month (March 1 and March 15) became the winner of "healthy cooking", and the prize money was 2 yuan. 222 Goddess Festival shopping mall activity planning scheme 5

1. Activity time:

March 1st (Saturday)-March 9th (Sunday)

2. Activity theme:

3.8 Carnival Shopping Festival, 5, prizes for women

3. Activity content:

(1) Carnival 1. 1% win the prize, and 5, prizes will be given to women

Activity details: During the activity, every accumulated shopping in the shopping plaza on the same day of 238 yuan will be exchanged for a scratch card (gold, computer, digital, tobacco and alcohol will be exchanged for every 538 yuan). Every 476 yuan can be exchanged for two scratch cards, and so on, buy more and change more, and win a beautiful prize, winning 1% (this activity is only for ladies, please be polite to men)

Award setting: bone China tableware, incense lamp, four-sided clock, bamboo charcoal pendant, Huimeishe mask, Tongrentang honey and Hangzhou silk scarf

(2). "Hui" and women

(3) Carnival 3: Beautiful Carnival

-Five categories of cosmetics are discounted and then the grand prize is scraped, winning 1%

(4) Carnival 6: Carnival of women's shoes

-Carnival price of women's shoes in the whole shoe city-brand 5, pairs of women's shoes, congratulations 3.8 < p Grand prize for scraping the amount of shopping

(6) Carnival 8: Food Carnival

-Supermarket, the rear base of women, and the grand prize for scraping thousands of goods for a limited day

(7) Carnival 4: Mobile phone carnival

-Mobile phone world full-court carnival, Send another carnival gift

(8) Carnival 5: Women's Carnival 222 Goddess Day shopping mall activity planning scheme 6

1. Theme of the event

Dress up half the sky, be beautiful and healthy, see you every day

2. Venue

1-3 storefronts

3. Activity time

14.3.4-11. There will be an underwear show in the morning and afternoon on March 8th. The underwear worn by the model is provided by the women's clothing department on the second floor.

2. During the activity period, women's promotional products on all floors of the mall will be sold at special prices, so as to achieve the lowest discount. The scope of promotional products includes: jewelry and makeup, clothing accessories, leather shoes and leather goods, etc.

3. "Be a beautiful and healthy woman" activity. Invite women health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who shop for a certain amount in the mall on March 8, and also strive for customers for them.

4. during the activity, organize at least 1 floats in the * * * enjoyment hall for promotion. It is suggested to buy clothes, shoes and hats, jewelry and other items with high enthusiasm and relatively low price for women.

5. Carry out the activity of "Only he loves you the most". On the day of "March 8", only men can enjoy special discounts or give special gifts when they shop at several relevant counters designated by the business department of the mall.

V. Activity promotion

Instructions for setting up activities in obvious places such as the entrance of shopping malls; During the event, the studio will broadcast the content of the event in a rolling way; On March 3rd and 7th, the Evening News published 1/2 edition of red advertisements respectively. POP, a promotional product participating in activities in the store, is specially noted. 222 Goddess Day shopping mall activity planning scheme 7

In the spring of March, we will usher in the annual "March 8 International Women's Day". According to the characteristics of this festival, a series of promotional activities are planned to stimulate customers' desire to buy and promote the growth of shopping mall sales.