How to write a real estate work plan

How to write 5 real estate work plans

Let us learn to write a plan together. Inadvertently, we will continue to write a new poem. How to formulate a plan to maximize its effect? Below is how to write a real estate work plan that I have carefully compiled for you. I hope it will be helpful to you.

How to write a real estate work plan 1

Since __ years, our company, under the leadership of Jiabao Real Estate Development Group Co., Ltd. and the board of directors, through the efforts of all employees, various projects The work has been carried out in an all-round way. In order to bring the company's work to a new level, in the new year, the company's work plan is as follows on the premise of ensuring that the plan is submitted for approval by the end of __:

Engineering

1. Focus on the construction of the "Troy City" project, make overall arrangements, and effectively complete the construction tasks

(1) Strive to submit the plan for approval before the end of __

November: Participate in the formulation of planning plans and cooperate with company leaders to complete the approval of the planning plan by the Municipal Planning Bureau.

December: The mayor’s office meeting to cooperate with the company’s senior management to complete the planning plan was approved and the environmental protection opinion form was processed.

(2) Work arrangement for __ year

January: Organize the preparation and review of environmental assessment reports; handle project site selection (Planning Bureau), and participate in the preliminary design of project expansion , and complete the geological survey report of the project site.

February: Participate in the construction drawing design and drawing review of the project; prepare project application reports and handle project approvals (National Development and Reform Commission); complete the project bidding for pile foundations, project supervision and bidding, and organize the site Underground drainage work.

March: Apply for the project planning permit (report to the Municipal Planning Bureau), and carry out the construction of water-stop curtains and retaining piles around the site.

April: Complete the bidding work for the main body of the project and handle the construction permit for the pile foundation project.

May: Handle the construction permit for the main body of the project, determine the construction team for the main project, and complete the construction of the pile foundation project by mid-June.

June-September: Basic engineering is completed.

October-December: The main body of the project is completed and the bottom six floors are capped.

(3) Construction application work.

The engineering department should submit the project for construction and approval in a timely manner and follow up on the drawing design. The design of the schematic drawing will be completed in January; the design of the expanded drawing will be completed in February. During the undertaking process, the engineering department should be good at straightening out the relationship with relevant departments, and should not affect the start of the project due to delays in construction application. In addition, the engineering department should strengthen the archiving management of project contracts and various materials, classify them into categories, and have files available for inspection. Establish a complete set of project archives.

(4) Project quality.

The "Troy City" project is a key project of the city and an image project of the "Troy City" brand. Therefore, it is particularly important to do a good job in project quality. While assisting the engineering supervision company, the engineering department should gradually establish the company's engineering quality supervision system. Focusing on supervision and supplementing ourselves, we strive to build the "Troy City" project into a high-quality project.

(6) Budget and final accounts work.

The engineering department and finance department must strictly control the project budget and final accounts. Strictly implement the agreed quota standards, and shall not increase the project volume without authorization and make settlements without evidence. Don't pay for the project beyond the budget, and do the following two tasks while the project is progressing in __ years:

1. Carefully prepare the project budget, and cooperate with the engineering department to negotiate and change the project procedures in a timely manner. Keep abreast of material changes in a timely manner, cooperate with the engineering department to control the progress of the project, and compare the two tables of the project to save funds to the maximum extent.

2. Formulate a plan for the use of project funds. The "Troy City" project is estimated to require about 460 million yuan; of which about 80 million yuan is needed for the foundation part; about 140 million yuan is needed for the above-ground commercial part; and the apartments Part of it is about 243 million yuan. Planning the use of project funds plays a key role in the construction of the project. Functional departments such as the Engineering Department, Budget and Final Accounts Department, Finance Department, Procurement Department, and Investment Promotion Department must be closely connected and work together. Make all work go smoothly.

Financial aspect

(1) Earnestly complete the pre-construction financing and investment promotion tasks, and ensure that the project progress is not out of sync

The __ year project determined by the company The start-up capital is approximately 200 million yuan. The development of financing work and the completion of investment promotion tasks are directly related to the realization of the first phase of the project tasks. Therefore, we must do a good job in financing, investment and marketing.

1. Broaden financing channels and tap social potential

It is planned to broaden financing channels through bank-trust financing, manufacturer financing, social financing, group financing and other methods. Expand capital flow through property rights pre-sale, rent prepayment and other methods to ensure the timely arrival of construction funds for the "Troy City" project.

3. Implement the last elimination system to improve the market competitiveness of enterprises

The survival and development of enterprises, in addition to the objective market environment, largely depend on the personal competitiveness of employees. Only by building employees into a group that is particularly capable of working, particularly creative, and particularly team spirit can we remain invincible in market competition. Therefore, to meet this requirement, the company must implement the employee elimination system at the end. Its method is based on performance appraisal and comprehensively evaluates employees' work ability and performance. Final elimination will be carried out according to the assessment level.

4. Implement the regular meeting system and improve the summary of staged work

The regular meeting system implemented in __ has played a good role in improving the summary of staged work and arranging and arranging work during the period. role. In the new year, while adhering to the regular meeting system, we will make the following adjustments:

First, the time of regular meetings. Take place every Tuesday morning.

The second is meeting hosting. In addition to work summary and work arrangements, each regular meeting determines a work theme and is chaired by the general manager, project manager, and engineer in charge of the work.

The third is to establish a regular meeting work arrangement inspection system, that is, the implementation department should report the implementation status of the work assigned at the previous meeting within the specified time period, so as to summarize experience, improve methods, and improve.

5. Promote responsibility systems at all levels and effectively implement division of labor and cooperation

One of the company's strategic goals is to establish a scientific and efficient company management mechanism. This established goal objectively requires the company's leadership and middle-level departments to take responsibility at all levels and divide labor and cooperate to prevent shirk of responsibility, procrastination and low efficiency.

Division of labor among the company’s leadership:

General manager: Responsible for overall work, presiding over financing, major cooperation, presiding over the company’s daily work, and in charge of the finance department.

Project Manager: Responsible for the management of the entire project implementation process. In charge of the engineering department. Responsible for liaison with design units, construction units, supervision companies and related departments.

Deputy General Manager of Administration: Responsible for the company's administrative work, in charge of the office, investment operation department, property management department, and responsible for the docking of various external work.

Deputy General Manager of Marketing: Responsible for marketing work and in charge of the Marketing Department and Planning Department. Responsible for marketing and advertising planning, and liaising with sales agencies, planning agencies, and media units.

The middle-level managers of the company will exercise management responsibilities according to their original duties. After the new job responsibilities are introduced, they will be implemented according to the new methods.

The annual work plan is an outline document that governs the overall situation, and it is impossible to go into details of each department. Therefore, the company requires all departments to formulate their own annual work plans before New Year's Day based on the company's __ year work plan, so as to facilitate the early completion and market operation of the "Troy City" project.

How to write a real estate work plan Part 2

October will be over in a few days, and November is coming soon. I have almost completed the work tasks for October, and I hope that I can maintain my current work efficiency in November. Before that, I decided to make my work plan for November first, arrange my time in November, and complete the work more efficiently. The work in November will also be carried out according to the work plan I have made.

1. Sales Goal

Before the start of November, I will first set my sales goal for this month, and work hard according to my goal next month to complete it. own work goals. As a real estate salesperson, your main job is to sell the company's properties, as well as other tasks. My plan in November is to sell x houses and sign a house purchase contract with the customer in a timely manner to avoid changes. While selling the company's properties, you should also do other work well. I will definitely work hard to complete the sales goals I set on the basis of completing the company's sales goals. The first thing to do is to complete the company's sales tasks.

2. Other work

Only a very small number of people will choose to buy immediately after viewing the property, and usually they will consider it for a while, so the work I have to do is not only Just selling houses, we also need to do a good job of return visits to customers, communicate more with potential customers, and let them choose to buy houses from our company. If you don't proactively contact customers, the sales task will definitely not be completed. It is also necessary to collect customer deposits, deal with defaulting customers, collect information on new customers, etc., as well as complete other tasks assigned by leaders.

3. Work Summary

An important task in November is to summarize the work in October. Only by constantly summarizing your work at a stage can you know In addition to my own shortcomings, I can also summarize some experiences from my previous work. When there are successes, there will definitely be times when there are failures. It’s okay to fail, but you have to learn from the failures. Summarize the reasons for your success and the reasons for your failure, so that you can avoid another failure the next time you encounter the same situation.

Sales also have skills. As long as you master the skills and summarize a set of sales methods that suit you from your past work, you will be able to save some time in the future to develop more customers. As a salesperson, you must proactively contact and find customers. It is impossible to wait for customers to come to your doorstep. Competition in the real estate industry is very fierce now. There will be many new properties for sale within a period of time. Therefore, in sales, you need to learn to seize the opportunity and the psychology of customers. This is something I will continue to learn in the future.

The above is my work plan for November. I believe that as long as I work hard, I will be able to do a good job. How to write a real estate work plan Part 3

Strengthen your own business ability training. In the real estate sales work in 20__, I will strengthen my training in professional skills and lay a solid foundation for achieving the sales tasks in 20__. Conduct skills training focusing on sales skills to comprehensively improve one's professional quality. Ensure that you always maintain high morale, unity and positive work enthusiasm in the sales work in 20__.

1. Pay close attention to domestic economic and policy trends. In the new year, I will carefully study changes in the domestic and local real estate markets to provide a basis for sales strategy decisions. At present, the government has issued a series of policies to control the real estate market. How much impact will it have on the market in 20__? Whether the government will continue to issue control policies and how it should respond to ensure the realization of the sales tasks in 20__ is our question. Work that must be attended to and studied.

2. Analyze sellable products and formulate sales plans, goals and execution plans.

My real estate sales focus in 20__ is __ apartment. I will carefully analyze the characteristics of the products available for sale, explore the product selling points, combine with the research on similar products in the market, and formulate scientific and reasonable sales plans and tasks for different products. goals and detailed implementation plans.

3. For different sales products, determine different target customer groups, and research and implement effective sales methods. I will combine 20__ years of sales experience and understanding of available products to carefully analyze and find effective target customer groups. I will conduct statistical analysis on the data at work to summarize and summarize perfect and efficient sales methods.

4. Implement the group’s requirements and ensure that sales tasks are successfully achieved. I will conscientiously implement the sales plan as planned, adjust the sales plan in a timely manner according to the sales situation and market changes, and revise the sales execution plan. Regularly summarize the staged sales work, make plans for sudden changes in market conditions, and make every effort to ensure the completion of sales tasks.

5. Make timely corrections to existing problems in sales work, continuously improve the business skills of sales staff, and provide guarantee for the completion of sales tasks. Shops will account for a larger proportion of next year's products for sale, which requires me to have higher professional knowledge as a guarantee. With the help of department managers and colleagues, I will conduct relevant professional knowledge training to make sales work more efficient. Meet the requirements of the sales store and rise to a new level. How to write a real estate work plan Part 4

At the beginning of the year, we set ten work priorities with marketing as the core and cost control as the focus for this year's work, and set a target of completing 1.1 billion in sales throughout the year. Target. Eight months have passed so far. Today it is necessary for us to summarize the work of the past half year, unify our thinking, plan the remaining four months of work, and strive to achieve the full-year sales target.

1. Work summary

1. Marketing start-up performance and initial brand establishment

This year is the largest sales project and the largest scale ever launched by New Real Estate in Guangzhou. This year, it is planned to launch four large-scale projects: Lingnan, Dongfang, Z, and Times. The number of properties and the span of grades are unprecedented. This not only puts forward very high requirements for the marketing system, but also requires the collaboration of various departments in the project management center. A new test of ability is presented. Perhaps when the goals for this year were set at the beginning of the year, many colleagues had reservations or even doubts about this year's goals. Eight months have passed, and I believe colleagues should be happy to see that the Lingnan group has completed more than half of its sales target, and the Eastern group has achieved more than half of its sales target. The sales performance has also reached nearly half, and the launch of project Z has been postponed for some reasons, but the overall performance is also satisfactory. Such achievements were achieved through the innovation, unity, collaboration, and full dedication of colleagues in the marketing system. Of course, the support and cooperation of colleagues in the project team and various functional departments of the company are also inseparable.

In addition to sales performance, the launch of four new properties in the first half of the year and the company's celebration of the move of the Xinzhong Real Estate regional headquarters into Zhujiang New City on August 5 have produced qualitative changes in the company's image in the industry. I believe that colleagues should have felt the media, government, and home buyers’ increased awareness of new real estate brands and recognition of new real estate products. The popularity and brands of Lingnan and Dongfang should be well established in the same district and in the same grade. Image and status, Z has also achieved initial brand effect since its launch. Not long ago, a Hong Kong media delegation and a delegation of securities analysts, who conduct an annual inspection of each project center of the group, visited Guangzhou and fully affirmed the progress made by Guangzhou District in the past four years and the company's current business performance.

2. Internal optimization has achieved initial results

In order to adapt to the shift and development needs of the company's business focus, the company made major organizational structure optimization adjustments in the first half of the year and canceled the divisional vice president and zoning settings, comprehensively sorting out and clarifying the division of responsibilities of each functional department, and clarifying the project coordination working mechanism of the project team, marketing team, and property management office. The work over the past six months has proven that the relevant mechanisms have significantly improved work efficiency and increased responsibility. The effect of its operation is satisfactory.

For the Lingnan project, the marketing team, project team, and property management office worked closely together to successfully complete the May Day Golden Week marketing, 2B-1, and 2 phase delivery, and are now in full swing for 9 Preparations for the marketing of 2B-3 on March 19th. The work attitude, cooperative spirit and work experience of the two managers z and z and the colleagues in the Lingnan project and marketing group are worthy of learning from other departments.

In less than half a year, the Dongfang project team has basically sorted out the problems left over from the past, including a lack of coordination within the project, a lack of trust between cooperative units, and out-of-control construction schedules and costs. With the direct support of the Development Management Department, we overcame the difficulties caused by the serious uncoordinated policies of government departments and successfully obtained the relevant licenses required for the project and marketing. The cooperation between Dongfang's marketing team and project team has been significantly strengthened in recent months. In order to achieve good results in the peak sales season of September and October, Wen Jinchao, Lao Huier and two groups of colleagues are actively preparing for some important activities. I believe that the Eastern Group will perform well during the National Day Golden Week.

The z project is the company's most important real estate project in Guangzhou and China. It is large in scale and complex in design. There are also many problems left in the past design, construction process and marketing planning. Both the project team and the marketing team were reorganized in May. Through the efforts of other colleagues, major time nodes such as the "May Day" trial sale, August opening, and August office building occupancy were ensured; the cooperation between the project and marketing was gradually strengthened; the project department The cooperation between the internal and project departments, consultants and contractors has been significantly improved; the project construction has been basically smooth; the cooperation mechanism between the marketing department and agencies and advertising companies has also been formed and achieved remarkable results. The project has achieved satisfactory sales results and market image. The work of the project team and marketing team is worthy of recognition and praise.

Times project, due to factors such as history and geographical location, have caused special difficulties in marketing the project. Through the efforts of the project department, marketing department and relevant departments of the company, we have now officially obtained the government approval for the "Tianhe Software Park Times New Real Estate Park" and the "High-tech Development Zone Times New Real Estate Park", and also obtained the "Private New Support Center" "Reply. This has laid a very good foundation for Times New Real Estate to take the next step in the "residential business" market direction. I believe that as long as we do a good job in the next internal organizational work, we will definitely create good results for the company.

The results of the four projects in the first half of the year have preliminarily proved the effectiveness of the current project coordination mechanism, and also proved that under the new structure, various functional departments actively cooperated with each other to support the service attitude and needs of project development. Professional standards are being recognized and promoted throughout the company.

In order to further clarify the responsibilities of departments and each position, establish performance appraisal and a more reasonable salary and reward system for the professional development of each position, the Human Resources and Administration Department is currently working with the consulting company on relevant positions, For projects such as performance and professionalism, after the completion of the project, I believe that the responsibilities of each position, the professional development direction of each position, the performance appraisal and reward system of each position will be clearer, and the company's organizational structure and functions will be more systematic and Scientific.

3. Problems

Looking back at the previous work, we have achieved certain results in all aspects of marketing and internal adjustments, but there are also many internal problems:

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The first manifestations are: lack of strong sense of responsibility, lack of tacit understanding of cooperation, and mutual referrals when things happen. For example, the owners of Dongyi did not handle complaints in a timely manner, and the company has received letters of complaint, which had certain adverse effects; some customers of Dongyi canceled their subscriptions because they were dissatisfied with their bank mortgages; due to unfavorable department work, the marketing department of Dongyi was shut down due to phone arrears, etc. .

Secondly, internal cost accounting is unclear and cost control is unfavorable. Direct costs cannot be calculated clearly, and financial, sales, and administrative expenses lack accumulation and comparison with peers, resulting in the company's lack of basic financial data to support its decision-making process.

Thirdly, there is a mismatch between powers and responsibilities, unclear authorization, and process approval is just a formality.

Summarizing the work situation and problems in the first half of the year, the company believes that in the first half of the year, the company has achieved certain results in marketing, engineering, internal adjustment and optimization, etc. Looking now, the full-year sales target set at the beginning of the year is indeed arduous, but not impossible.

In the remaining four months, I hope that all project departments and departments will strengthen collaboration, go all out, do a good job in sales, and strive to achieve the full-year sales target.

2. Work ideas for the next section

1. Core work

Strengthen collaboration, go all out, do a good job in sales, and strive to achieve the annual sales target

2. Business focus in all aspects

(1) Do a good job in the Dongfang project and create good results

(2) Make an export brand and brand in the z project

(3) The Lingnan project maintains momentum and focuses on stamina

(4) The Times project succeeds unexpectedly and changes its image

(5) Internal management has a clear division of labor and strengthens collaboration

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(6) Good service and good brand in marketing

(7) Control costs and ensure quality in project construction

(8) Continue to improve and create products in product development Advantages

(9) Financial management clarifies costs and controls expenses

(10) Human resources establishment system, professional progress

(11) Administrative logistics improvement services and save costs

(12) Clarify the property management mechanism and save costs

(13) Basically straighten out the remaining problems or clarify the thinking

3. Management Aspects

(1) Strengthen collaboration and increase cohesion

(2) Improve financial accounting and cost accounting systems

(3) Establish, refine and promote corporate culture

(4) Trial implementation and promotion of performance appraisal system

(5) Improve and optimize business processes

(6) Strengthen training on project management knowledge system

(7) Costs and expenses are calculated accurately, close to peers, and better than in previous years

(8) Summarize this year’s work and make plans for next year in advance

3. Methods and measures

1. Simplify improvement authorization and approval

New financial and contract approval authorization will be announced soon. The focus is: changing the previous situation where no one is responsible for the process and who is in charge of whom. Approval, whoever approves is responsible.

2. Strengthen budget management and simplify daily approval process

(1) Business expenses, annual budget control and execution budget (project budget, stage budget or recurring expenditure budget), execution budget Control contracts. Authorize the vice president and director to sign and approve most daily business amounts for budget approval. Vice presidents, directors, department managers, and project leaders review and approve major economic contracts and sign contracts

(2) Daily administrative expenses are broken down into budgets and controlled by the department, reducing the intermediate approval process

Each The project department, marketing department, and functional departments will each receive budgets for daily administrative expenses including social entertainment expenses, travel expenses, transportation expenses, telephone charges, etc. The heads of each project department, marketing department, and functional departments control expenses to ensure business needs and save expenses as much as possible.

3. Advanced awards for advanced ones

(1) Lingnan project team and Lingnan marketing team have been commended for their achievements

(2) August, September, The company will give individual rewards to project departments and marketing departments that have performed well in October, as well as departments and individuals who have made special contributions to the company's sales performance after the sales performance in October is released. Departments and individuals that have adversely affected marketing will be punished. Mobilize everyone, go all out, and fight decisively in September and October. Everyone can contribute to sales, and the work of every department directly affects sales. It is hoped that all marketing departments, project departments, and functional departments can promptly discover and recommend outstanding individuals and deeds that have made special contributions to the company's sales, and summarize them to the director's office.

(3) Complete the performance and everyone will benefit

The company plans to use cash equivalent to two months of company-wide salary, that is, about 2 million yuan, as the company-wide salary for this year. Award Fund.

Of course, this fund is linked to the company's annual sales completion plan. The company will determine the income of each group and each person based on the project or company's overall sales and year-end assessment results. Judging from the current sales performance, as long as all colleagues in the company work wholeheartedly, go all out, and do a good job in sales, every colleague should receive better rewards than in previous years! How to write a real estate work plan Part 5

1. Strengthen your own ideological construction, enhance overall awareness, enhance sense of responsibility, enhance service awareness, and enhance team awareness.

Actively and proactively get the job done and implemented. I will do my best to reduce the pressure on leadership.

2. Develop a study plan.

Being an intermediary in the real estate market requires constantly adjusting business ideas according to the constantly changing market situation. Learning is very important for business personnel, because it is directly related to a business person’s ability to keep pace with the times. The pace and vitality of the business. I will adjust my learning direction as needed to replenish new energy. Industrial knowledge, marketing knowledge, department management and other related factory knowledge are all things I need to master. Only by knowing myself and the enemy can I be able to fight in every battle (in this regard, I also hope that the company will give us business personnel support).

3. Be familiar with the company’s rules and regulations and basic business work.

As a new employee, my exposure to this business has given me a better understanding of the company's business, but I am still far from it. This is a major flaw for salesmen. I hope that the company will have time to organize regular learning and training for new employees in the future so that they can work more smoothly.

1. The work at the end of the year is the peak period of the year. Coupled with our factory promotion and customer promotion throughout the year, I believe it is the busiest time for our factory department. Our department will fully conduct customer development work based on the actual situation and time characteristics, and timely adjust our department's work ideas according to market changes. Strive to maximize the performance of the factory!

2. In the first quarter, business learning will be the main focus. Since our company is in the opening period, the department’s plan formulation has not yet been completed, and there will be a market low period after the holiday. I will make full use of it. During this period, you can supplement relevant business knowledge, carefully study the company's rules and regulations, and fully understand and cooperate with company personnel; by going to the surrounding township industrial parks to conduct field scans, in order to find new listing sources and understand the situation of the township's industrial plants; by surfing the Internet, Telephone calls, stranger visits, various ways to contact customers, strengthen emotional contact with customers, and hope to form a strong customer group.

3. In the second quarter, the company has officially got on track, and the industrial plant market will usher in a small peak period. With a certain understanding of the business, I will work hard to Try to place an order as soon as possible so that you can officially become a regular employee of our company. We also work with managers Zhu and Guo to train new employees so that the factory department can grow as soon as possible.

4. The "National Day" and "Mid-Autumn Festival" festivals in the third quarter will give the market a good start in the second half of the year. Moreover, as the number of our company's installations increases, some larger customers can gradually penetrate in, fully preparing for the factory market war at the end of the year. I will work with other employees of the company to do my best for the further development of the company.

The above are some of my ideas for 20__. They may be very immature. I hope the leaders will correct me. The train runs fast because of the headband. I hope to get correct guidance and help from company leaders and department leaders. Looking forward to 20__, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek more customers, win more orders, and improve the work of the factory department. I believe that I will complete new tasks and meet new challenges.

The work in 20__ will not be easy. I know this. I have been mentally prepared. I will work hard to overcome the difficulties, although this is somewhat difficult. I believe that I can achieve certain performance in such a difficult job and live up to the trust of my leaders and colleagues.

I believe that our country's economy can quickly return to a period of rapid development. I also believe that the real estate industry will become more rational and the company's prospects will be brighter!