Midea Air Conditioning Corporate Culture Concept

Midea’s air-conditioning corporate culture concept

Midea is a leading technology enterprise group in consumer appliances, HVAC, robotics and industrial automation systems. This article has compiled Midea’s air-conditioning corporate culture for everyone. Concept, for reference only!

Midea Air Conditioning Corporate Culture Concept

Midea’s Mission

Create a better life for mankind? Create value for customers and create opportunities for employees , To create value for customers, create opportunities for employees, create profits for shareholders, create profits for shareholders, and create wealth for society

Midea’s vision

To be Midea in the world is committed to becoming the domestic home appliance industry The leader in the field of home appliances, it ranks among the top five in the world in terms of comprehensive strength of home appliances, making "Midea" a world-renowned brand.

The spirit of beauty

Openness: learn from others’ strengths and have the courage to try. Openness and harmony: cooperation and collaboration, taking full responsibility, harmony and pragmatism: the pursuit of practical results, not publicity and pragmatism. Innovation: the development of science and technology, innovative mechanisms Innovation

Business principles

Rational pursuit Rational pursuit: Would you rather be slower than half a step? Authorized operation Authorized operation: fully authorized, performance-oriented? Collaboration and sharing: value is Respect, interests, collaboration, and enjoyment

Management and control guidelines

Centralization of power in a proper way, decentralization in an orderly manner, authorization in a regulated manner, and appropriate use of power

Development Concept

Harmonious development, scientific development, effective development, coordinated development

Internal hierarchical positioning

Enterprise group Enterprise group: capital management, maximizing shareholder value? Secondary group two Level group: industrial management, becoming the market leader? Business unit: product management, establishing product competitiveness Business unit

Principles of major relationships

Management level: contract management, interest *** Shareholders and management level Enterprises and employees: win-win interaction, mutual growth Enterprises and partners: mutual benefit and mutual benefit, working together to advance Enterprises and partners Enterprises and society: abide by business ethics and assume responsibility

Employee competency standards

Customer-oriented: customer-oriented, service-minded. Customer-oriented to stimulate potential: proactive, challenging pressure to stimulate potential. Effective communication: empathy, mutual respect, effective communication, excellent execution: taking responsibility, pursuing practical results. Excellent execution, innovation and problem solving: think proactively, solve problems innovatively and solve problems

Employee code of conduct

Dedication: Dedication: fulfill one's duties, dare to take on responsibilities and enterprising: Enterprising: never satisfied, strive for excellence Collaboration: Collaboration: Obey the overall situation and cooperate in learning: Learning: Be humble and eager to learn, apply what you learn

Corporate operating principles

Basic principles: Centralization of power in an orderly manner, decentralization of power in an orderly manner, authorization in a regulated manner, and the use of power in an appropriate manner The concept of degree development is harmonious development, scientific development, effective development, and coordinated development. Decision-making principles respect facts and data, follow the wise rather than following the herd, democratic decision-making, authoritative management mechanism construction target responsibility system, benefit traction, rolling assessment organizational innovation, management innovation, stimulate vitality Use mechanisms to identify talents, develop talent resource allocation, and focus on key points (or strategic growth points). From local breakthroughs, high-quality resources must first be allocated to local areas that can generate the most opportunities. When using resources, pay attention to cost awareness and efficiency awareness

< p> Attachment: Midea’s development history

In 1968, Midea started its business. In 1980, Midea officially entered the home appliance industry and registered the Midea brand in 1981. In 2014, Midea Group employed a total of 130,000 people and owned more than ten brands including Midea, Little Swan, Welling, Hualing, Ande, and Meizhi. The group has 15 production bases in China, including Shunde, Guangzhou, and Zhongshan in Guangdong; Hefei and Wuhu in Anhui; Wuhan and Jingzhou in Hubei; Wuxi, Huai'an, Suzhou, and Changzhou in Jiangsu; Chongqing, Linfen in Shanxi, Guixi in Jiangxi, and Handan in Hebei, radiating to South China. , East China, Central China, Southwest China, and North China; it has production bases in 6 countries including Vietnam, Belarus, Egypt, Brazil, Argentina, and India.

The main home appliance products include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, stoves, Disinfection cabinets, lighting, etc. and home appliance accessories such as air conditioner compressors, refrigerator compressors, motors, magnetrons, transformers, etc. Now it has the most complete air-conditioning industry chain, refrigerator industry chain, washing machine industry chain, microwave oven industry chain and dishwasher industry chain in China; it has the most complete small household appliance product group and kitchen appliance product group in China; it has more than 60 branches around the world. Overseas branches, products are exported to more than 200 countries and regions.

In 2013, Midea Group’s overall sales revenue reached 121 billion yuan, of which export sales revenue reached 7.4 billion US dollars. [11]

In the 2013 "China's Most Valuable Brand" evaluation, Midea's brand value reached 65.336 billion yuan, ranking fifth among the country's most valuable brands. As of 2013, Midea Group has donated more than 600 million yuan to social welfare undertakings.

In 2014, Midea Group’s net profit attributable to shareholders of listed companies reached 10.502 billion yuan, and the overall gross profit margin reached 25.46%, an increase of 2.17% year-on-year. [12]

In 2014, Midea will build an innovation center and implement the “333” strategic plan [13]?

In 2015, Midea became the first Chinese home appliance company to obtain the three major international credit ratings of S&P, Fitch and Moody[14]?

In 2016, Midea Group’s total operating revenue was 159.044 billion yuan and net profit was 15.862 billion yuan[10]?.

Midea ranked 450th in the 2017 Fortune Global 500 rankings and 208th in profit[15]?

Midea will continue to deepen its transformation, be brave in change, seize opportunities, and pursue new growth. Through the practice of "one Midea, one system, and one standard", Midea will focus on business strategy and Internet strategy [16]? , three strategic main lines of globalization strategy [17] , [18] ? Shift from a manufacturer of a single product to a provider of system integration service solutions to achieve business model innovation. ;