What brand of clothes is ck?

The English full name of CK is Calvin Klein, which is an American clothing brand. The brand name comes from the founder Calvin Klein. The brand was founded on 1968 by designer Calvin Klein and childhood friend barry schwartz. The first product is an authoritarian women's coat.

After decades of brand expansion, Calvin Klein's clothing product matrix has expanded from women's clothing to all categories such as men's and women's fashion, jeans, underwear, perfume and accessories, and has become the largest designer brand in the United States. In 2003, PVH acquired the management right of Calvin Klein. A year later, 62-year-old Calvin Klein decided to retire and hand over the creative rights of the brand.

Extended data:

First of all, Calvin Klein's design concept.

Minimalism is Calvin Klein's design theme, and it is also a popular trend at present. In addition, one of the important styles of Calvin Klein products is sexy, which is fully demonstrated in CK's advertisements.

Second, Calvin Klein's initial successful experience

By chance, Bonwitt Teller (vice president of a top archive store in new york) found clothes made by Calvin Klein. When Calvin Klein learned that the Vice President wanted to see his design, in order to avoid clothes wrinkling, he specially hung the clothes on a hanger and personally pushed the hanger cart across Manhattan to deliver the clothes to her office.

This sincerity touched Bonwit Teller, who immediately signed an order worth $50,000 and paid $65,438+00 more than the original price. Calvin Klein, who was penniless at that time, never imagined that his clothes could be sold at such a price. He became famous in World War I and has been on the road to success ever since.

Reference source:

Baidu Encyclopedia -Calvin Klein (Global Fashion Life Brand)

Baidu Encyclopedia-Calvin Klein (founder of CK)