Summary of the 3rd China (Ganzhou) International Navel Orange Festival

4 years ago, navel oranges crossed the ocean and came to Ganzhou, which planted the hope of a bumper harvest, the dream of getting rich, and also planted a deep "orange edge" for today's gathering. From November 29th to December 4th, the 3rd China Ganzhou International Navel Orange Festival was held ceremoniously in Ganzhou, a historic and cultural city and a national garden city, at the source of the Ganjiang River, and it was written that orange was used as a medium to develop hand in hand with guests from all directions, win mutually, and create a more sweet and colorful new chapter. "A good scene in a year must be remembered, especially when it is orange, yellow and green." This is an eternal sentence left by a generation of literary giant Su Dongpo. Now in this season, Ganzhou, the "orange town of the world", is full of orange leaves and green leaves, with fruitful results and orange fragrance, forming a unique and beautiful ecological landscape in Ganzhou. Walking into Ganzhou city, which is praised as "the city of navel orange" by the host of CCTV, coming to the sports center, related hotels and other festival activities, walking in the main streets such as Yingbin Avenue, Yangmeidu Bridge, Feilong Bridge, Hakka Avenue, Changzheng Avenue, South Gate Cultural Square, Hongqi Avenue, Expressway intersection, railway station and other important places, there is a strong festive atmosphere everywhere: colorful flags with the theme of navel orange are flying in the wind; Navel orange cartoon dolls with the image logo of "Orange Town Ganzhou" can be seen everywhere; Many cars with golden navel oranges in the cab walk in the street; Slogans such as "Meet Ganzhou with orange as the medium", "Orange Dream Green Hope Red Soil Brilliance", "Walk into Orange Town and Fly Your Dream" and "Welcome to Open Ganzhou" come into your eyes ... Ganzhou is full of orange colors and orange meanings, which makes you stay in the world of orange, orange and orange. Navel orange festival is a festival that you must remember.

Ganzhou has become the world's largest navel orange planting area, the world's third annual output and the largest navel orange producing area in China. "Gannan navel orange" has become a characteristic brand of fresh agricultural products in China and has been recognized as a well-known trademark in China. During the 2nd China Ganzhou International Navel Orange Festival held last year, planning has been started for the 3rd China Ganzhou International Navel Orange Festival this year. In January this year, the Ministry of Agriculture decided to co-host the third China Ganzhou International Navel Orange Festival with the Jiangxi Provincial People's Government, which was once again upgraded to an international-level event, and was undertaken by the Jiangxi Provincial Department of Agriculture, the Ganzhou Municipal People's Government and the China Agricultural Products Market Association. The theme of this year's China Ganzhou International Navel Orange Festival is "World Orange Town Hakka Ganzhou", and the festival logo is "World Orange Town-Ganzhou". China Ganzhou net, Jiangxi

guests from all over the world gather in Orange Town to celebrate the Orange Festival and enjoy the orange fruit, which is a prominent international event. Chen Xierong, Ambassador of Singapore Embassy in China, Zhang Cixiang, Ambassador of Brunei Embassy in China, Julies Sanguli, Ambassador of Kenya Embassy in China, José Tadeu Suarez, Ambassador of Uruguay Embassy in China, Rosario Portell, Consul General of the Korean Consulate General in Wuhan, diplomats from four countries, including New Zealand, Italy, Myanmar and Brazil, and a foreign diplomatic mission composed of 21 personnel from 11 countries attended. Seeing the good economic and social development of Ganzhou, Chen Xierong said that Ganzhou's agriculture and minerals have always been world-famous, and tungsten and rare earths are unique. Now Ganzhou is in a period of economic transformation, and while maintaining the advantages of traditional agriculture and mining, it is accelerating the development of industrialization and service industry. We were deeply impressed by what we saw and heard during our visit to Ganzhou. Nowadays, Ganzhou's transportation infrastructure is more perfect and developed, and it has become one of the important transportation hubs in southeastern China and even the whole country. Now not only large state-owned enterprises have settled in Ganzhou, but also many Fortune 5 enterprises have begun to pay attention to Jiangxi and Ganzhou. We have reason to believe that Ganzhou will definitely return to the prosperity of the Song Dynasty, and Jiangxi, including Ganzhou, will be the next growth pole of China's development, which deserves worldwide attention.

Let navel orange go to the world and let the world know about Ganzhou. The opening ceremony and forum activities of Ganzhou International Navel Orange Festival in China also reflect the new image of opening Ganzhou. At the opening ceremony, the words "World Orange Township Hakka Ganzhou" and "Hometown of Navel Orange Hakka of Ganzhou" on the screens on both sides of the stage were particularly eye-catching; The language used in the opening ceremony is bilingual (that is, Chinese and English) for the first time, showing Ganzhou's new open image of welcoming guests and friends at home and abroad with Hakka hospitality and strengthening exchanges and cooperation with the world with a broader mind. The performance of the opening ceremony was jointly performed by Zhang Zequn and Zhu Xun, the famous hosts of CCTV, and Zhu Xun also hosted in English from time to time, highlighting the elements of the international event; In the performance of the program, foreign singer Hao Ge performed on stage, not only singing foreign language songs, but also singing "Yingshanhong" in Chinese ... China Citrus Industry Development Summit Forum, and invited two senior professors from the Citrus Research and Education Center of the University of Florida in the United States to make suggestions for the development of navel orange industry.

this grand event has attracted wide attention at home and abroad. During the preparation of Navel Orange Festival, Ganzhou received congratulatory letters and telegrams from 36 departments and units all over the country. Zhang Yuxiang, a member of the leading group of the Ministry of Agriculture who came to attend the 3rd China Ganzhou International Navel Orange Festival, said that the "China Ganzhou International Navel Orange Festival" co-sponsored by the Ministry of Agriculture and the Jiangxi Provincial People's Government has become a window to show the development achievements of Gannan Navel Orange industry, a platform to promote trade, a bridge to strengthen cooperation and a link to promote exchanges. Fruitful branches, intoxicating orange fragrance, and gathering in orange township. In this navel orange festival, the Ministry of Agriculture invited 14 leaders in charge of the provincial agricultural departments, 14 heads of the market department and 63 merchants. There are 232 fruit market managers and distributors at home and abroad. At the city and county levels, 66 local suppliers were organized to connect with the above dealers. At the same time, large groups and companies related to navel orange at home and abroad also participated in this navel orange festival. During the festival, a large number of dealers were attracted to negotiate, order and sell navel oranges. The navel orange festival has become a platform for fruit sales, information exchange and publicity of Ganzhou.

on November 29th, as one of the series activities of the 3rd Ganzhou International Navel Orange Festival in China, 21 contracts were signed on the spot, and 95,7 tons of navel oranges were purchased and sold, amounting to 433 million yuan, including 4 export contracts and 38,1 tons of navel oranges. At the meeting, Ganzhou Municipal People's Government and Jiangxi Inspection and Quarantine Bureau signed the Cooperation Agreement on Promoting the Healthy Development of Gannan Navel Orange Industry.

The exhibition series is one of the highlights of Navel Orange Festival. There are 243 booths in this navel orange festival exhibition series, and there are 226 exhibitors. Gannan navel orange (citrus) fruit and series of deep-processed products exhibition, Gannan navel orange packaging, logistics, electronic trading exhibition. Hu Shaohai, a large navel orange grower in Xinfeng County, who participated in the Navel Orange Festival for the first time, said with excitement that he had gained a lot by participating in the Ganzhou International Navel Orange Festival, and has signed nearly one million kilograms of navel orange sales contracts. During the Navel Orange Festival, Tommy, manager of Ningdu Xinghe Agricultural Development Co., Ltd., received many calls to order Navel Oranges. She told reporters that the second day after the Navel Orange Festival, all her Navel Oranges were sold out, and she has been actively helping cooperative members to sell Navel Oranges.

one of the navel orange festival series activities-the activities of the diplomatic envoys in China to get close to orange township were held in Xinfeng and Longnan. Jose Tadeu Suarez, Ambassador of the Portuguese Embassy in China, who grew up in navel orange plantation, was very happy when picking navel oranges in the 1,-mu boutique orchard in Changgang, Datangbu, Xinfeng County. He said, "Portugal also grows navel oranges, which were imported from China. Later, Portugal brought them to Brazil, so in Portugal, we call them oranges from China. The navel oranges from Ganzhou, China are very popular in Portugal. If there is an opportunity, I will introduce Gannan navel orange to my friends and relatives. " Zhang Cixiang, Ambassador of Brunei Embassy in China, said: "Gannan navel orange is especially sweet. Brunei does not produce navel orange. I hope Gannan navel orange can be sold to Brunei."

publicity is an important means to promote marketing. On November 7th, the advertisement of Gannan navel orange was officially put on CCTV three sets for 2 months. On November 1st, the host of the seven sets of weather forecast programs in the Central Committee informed the national consumers that Gannan navel oranges had been picked and listed in November, reminding consumers that authentic Gannan navel oranges had been picked and listed. In the wholesale markets and special sales areas of major cities in China, the propaganda slogan that Gannan navel orange will be listed on November 1 ST was hung, and a letter to consumers was distributed to introduce the excellent quality and identification method of Gannan navel orange.

During the 3rd China Ganzhou International Navel Orange Festival, in addition to holding various main activities in the central city of Ganzhou, the 3rd China Ganzhou International Navel Orange Festival "Online Navel Orange Festival" was also held on government portals at all levels in the city and related media websites. Through the links of Sina, Jiangxi Agricultural Information Network and other websites, Gannan Navel Orange brand was promoted, and Gannan Navel Orange was sold online. The "Online Navel Orange Festival" will last until 12. At the same time, the city actively implemented the strategy of "going out, please come in" to promote Gannan navel orange. Ganzhou organized special teams to visit Russia, Hungary, Czech Republic and other Eastern European countries and Southeast Asian countries such as Singapore, Malaysia and Indonesia, and the whole inspection activity achieved satisfactory results. The accompanying export enterprises signed contracts with foreign distributors to sell Gannan navel oranges, and the contract order quantity increased significantly compared with last year. Through the investigation and promotion of the delegation, we participated in a series of activities such as China-ASEAN Expo, China Pan-Pearl River Delta Regional Conference, China Low-carbon Conference and China Green Food Expo to promote Gannan navel orange; Eighteen counties (cities, districts) in the city promoted Gannan navel orange around 1 major cities, and invited purchasing managers of domestic and foreign large supermarkets such as Carrefour, Wal-Mart, Tesco and Lianhua to visit, discuss and cooperate with Gannan on navel orange sales, and made remarkable progress. By the eve of the opening of Navel Orange Festival, through the marketing negotiation and docking activities, the production and marketing parties signed 412 Navel Orange sales contracts this year, and signed a contract to buy and sell 666,2 tons of Navel Orange, with a contracted amount of 2.15 billion yuan.

Welcome guests with oranges to celebrate friends. At present, Navel Orange Festival has been extended to a comprehensive exposition. At the exhibition series of activities of Navel Orange Festival in Hakka Cultural City of Ganxian County, many citizens bought navel orange doll pillows and other furniture items in the exhibition hall of creative derivative products. Apart from the exhibition of Gannan navel orange (citrus) fruits and series of deep-processed products, packaging, logistics and electronic trading of Gannan navel orange, there are also exhibitions of famous and excellent agricultural and sideline products in 18 counties (cities, districts) of Ganzhou, exhibitions of special fruits in 1 districts and cities (except Ganzhou) of the province, exhibitions of Gannan tea industry and tea ceremony, exhibitions of Gannan navel orange production and processing machinery and equipment and exhibitions of Gannan navel orange production materials. Eight activities, such as Gannan Hakka Food Exhibition and Gannan Hakka Culture Exhibition, are rich in content and diverse in forms, which are the windows to display navel orange industry achievements and Gannan Hakka folk culture, the platform to promote trade, the bridge to strengthen cooperation and the link to promote exchanges. Ganzhou is the southern gate of Jiangxi, and it has been an important town according to "the meeting of the five mountains" and "the throat of Fujian and Guangdong" since ancient times. Yugu Platform, Ciyun Pagoda, Tongtianyan, Yehua Pavilion, Old Pontoon and Song City Wall all show the splendor of Song Cheng in the south of the Yangtze River. Hakka surrounding houses, Hakka folk songs, and Hakka local accents demonstrate the colorful style of Hakka cradle; The source of Sanjiang River is flowing with clear water, and the five mountains are covered with mountains and valleys, making it an "ecological kingdom" and a "green treasure house". Black tungsten and rare earth reserves are rare in the world, and geological and mineral treasures are among the best in the world; The creation of the Central Revolutionary Base and the establishment of the Chinese Soviet Republic gave birth to the great spirit of the Soviet area, and every inch of land was written with the glorious poems of the China Revolution.

how to further enlarge and strengthen navel orange industry, develop green economy and promote the revitalization of the central Soviet area? Navel Orange Festival Central Soviet Area Revitalization Forum and China Citrus Industry Development Summit Forum put forward many constructive opinions and suggestions for Ganzhou's economic development in the core area of Central Soviet Area.

On the morning of November 3th, the Central Soviet Area Revitalization Forum, one of the important activities of the 3rd China Ganzhou International Navel Orange Festival, was held. The theme of this forum was: to implement Scientific Outlook on Development, explore new ideas, new ideas and new measures for Ganzhou's accelerated development and transformation, revitalize the Central Soviet Area, and create a new situation of pioneering, livable, safe, ecological and happy Ganzhou construction. Zuo Xiaolei, a famous economist and consultant to the president of china galaxy Securities, and Zhong Pengrong, a famous economist, director of Beijing Vision Consulting Center and adjunct professor of Central University of Finance and Economics, gave wonderful speeches. In his speech, Zuo Xiaolei elaborated the theme of the forum from a unique angle, combining the macroeconomic situation and the staged characteristics of China's economic development. Zhong Pengrong gave a wonderful speech from the aspect of regional economic development, combined with his own research field, focusing on promoting the accelerated development and transformation of the Central Soviet Area. After listening to the speech, the participants in Ganzhou said that the speeches of two economists put forward valuable guidance for Ganzhou's development in terms of development strategy, industrial planning, key measures and difficult node issues. After the meeting, they will be carefully digested and absorbed, which will be transformed into power and resources to promote Ganzhou's accelerated development and transformation and development.

In an interview, Zuo Xiaolei said that Ganzhou has such a beautiful natural environment that we should make full use of it and make more contributions to the development of eco-tourism and human resources. At the same time, she is very optimistic about the development of Gannan navel orange industry. She said that by holding the International Navel Orange Festival, the influence of Gannan Navel Orange will be further enhanced, and Gannan Navel Orange will be exported to more countries, and the development of Navel Orange industry will further strengthen the promotion of Ganzhou's economy, which will also have a certain benchmark role for the economic development of other revolutionary old areas.

When he first came to Ganzhou, Zhong Pengrong was deeply impressed by its beautiful ecological environment and unique natural resources. He said that Ganzhou should give full play to its advantages in economic development and learn from the lessons that economic development in other regions has brought serious pollution to the natural environment. Ganzhou put forward the development strategy of building a super-large, regional and modern central city, which is the thoroughfare of four provinces of Jiangxi, Guangdong, Fujian and Hunan. While increasing the total economic output, Ganzhou should also leave good mountains and good water to the next generation. At the same time, in view of the future development of Gannan navel orange, Zhong Pengrong said that Ganzhou should form its own system, improve the industrial chain and further increase the added value of products.

On the afternoon of November 3th, the China Citrus Industry Development Summit Forum, one of the important activities of the 3rd China Ganzhou International Navel Orange Festival, was also widely concerned. Top experts from the citrus industry research field at home and abroad and the vast number of domestic citrus industry practitioners gathered together to make suggestions for the upgrading of China's citrus industry, lead the future development direction, and put forward some thoughts and suggestions for Gannan Navel Orange to successfully enter the international market. The National People's Congress Standing Committee (NPCSC), member of the China Academy of Engineering, Professor Deng Xiuxin, president of Huazhong Agricultural University, and professors Allen Morris and Katharine Buckley Morris from the Center for Citrus Research and Education of the University of Florida in the United States gave speeches on three topics, namely, the development path of China's citrus industry modernization, the present situation and prospect of global citrus production, and the cost comparison of producing and processing oranges in Florida and S? o Paulo, Brazil, and producing fresh oranges in Florida and California. The forum was presided over by Zhou Changyong, chairman of China Citrus Society, vice president of Southwest University and director of Citrus Research Institute of China Academy of Agricultural Sciences.

Color-coded dancing looks better today. Looking at the land of southern Jiangxi, orange, orange and green, sweet rice and sugarcane, and abundant grains.