Hotel opening poster design-restaurant slogan design

How to make a restaurant opening poster

How to make a restaurant opening poster and how to design it to attract attention. How to design a restaurant's opening promotional poster, how to design it to attract attention? How to design a restaurant's promotional poster, how to design it to attract attention? 1. Highlighting product advantages and letting customers remember the restaurant's dishes is the top priority. Many restaurants do not highlight the competitiveness of their products. They blindly emphasize the advantages of the products and ignore the value of the products. Therefore, we do a good job in restaurant marketing, grasp the basic aspects of product positioning and brand development, and enhance the characteristics of the brand so that consumers can have a sense of identity when choosing a restaurant. Only then can the product stand out among similar restaurants and gain more customers. favor. 2. Increase restaurant customer flow through marketing methods. Catering marketing is a complex systematic project, and there are many skills that must be mastered. The marketing of a restaurant is multi-layered, including one. Restaurant marketing is about attracting customers through dishes and increasing repeat customers, rather than simply exploiting profits. In this day and age of the Internet, catering marketing is an end-of-the-day concept; How to write an opening flyer

How to make a good opening flyer

How to make a flyer to attract customers. This is what businesses are most concerned about at present. The Shanghai leaflet distribution company has been based on years of experience Distribution experience and summary to provide customers with unique ideas and plans. It is best to print a batch of leaflets and distribute them effectively when opening. This has three major benefits. One is to quickly increase the popularity of the store, and the other is Attract more new customers, and the third is to increase turnover and create good results.

In today’s society, whether you are a large-scale restaurant or a beauty salon that has just opened in a community, you must quickly increase your company’s visibility and influence, so that more customers know you! Before opening There should also be some attractive measures in the promotional leaflet, such as discounts at the time of opening, etc., so as to attract customers to come and spend money by satisfying the customers' greed for petty gains. How to write a flyer. When planning to print a flyer, many people like to go online first and search for samples of opening flyers or templates of flyers through Baidu, etc. In fact, there are very few samples (templates) that can be searched on the Internet. of. If you want to make a good leaflet, you only need to focus on several aspects.

The first step is to write the copy (the text content of the flyer and advertisement) according to the planning plan. The most important thing in the text content is the headline, which can also be said to be the theme. Remember, this does not refer to your store name. You need to have a very attractive theme or headline. The headline is eye-catching and suspenseful, attracting everyone to take a closer look at the content of the advertisement. , there are many ways to write a title, such as creating suspense, sensational, gentle and caring, etc. The next step is distribution, how to effectively reach consumers’ homes or hands. Of course, professional distribution is the most important. Shanghai leaflet distribution companies generally provide professional distribution personnel who can effectively distribute leaflets. When a leaflet is delivered to consumers at home, the eye-catching title attracts them, so that they do not throw away the advertising leaflet but read the detailed text with interest. Then the content and text on the advertisement must be such that consumers who see the flyer will have the desire to go to the store to consume. Describe your product or service in detail, and use sensational language to make consumers have a strong desire to come to your store for consumption. So please remember to be concise when describing your product or service in detail. According to Leaflet Printing Network’s years of experience in leaflet design and printing, many bosses make several mistakes when setting the content of leaflets. First, the content is too simple. Some bosses have a lot of psychological problems. There are many attractive products in it, but he doesn’t know how to express it. As a result, the content written on the promotional leaflet is very little. No matter how little it is, at least the products and services must be clearly introduced, right? Dear readers! 2 The content is too cumbersome. The boss who writes this type of leaflet always has a lot to say and is afraid of not being able to explain it clearly, so in the end it seems that he said everything but didn't explain anything clearly.

1. Basic concepts and elements of planning

1. Basic elements

Planning generally consists of four parts: planner, planning goal, planning object, and planning plan. Basic elements constitute. The planner is the creative subject of hotel planning activities and hotel planning systems, and occupies the primary position among several elements of hotel planning; planning goals are the driving force and guide for hotel planning, and the purpose is to clarify "what to plan", "to what extent", and " "What kind of planning effect can be achieved" and other issues; the planning object can be a hotel organization, a department, a product, or a thing; the planning plan is a materialization of planning ideas, but due to different perspectives of planning activities, Planning levels and standards, planning plans will have different styles. In any case, planning is a complex systematic project and is not a simple accumulation of several elements. Therefore, it is very important to organically coordinate and optimize the integration of relevant elements in planning activities.

2. Basic concepts

“Planning is strategy and planning. It is to achieve a certain goal and follow certain procedures on the basis of investigating and analyzing relevant materials to plan for a certain future work. A creative operational planning process that involves systematic and comprehensive conception and planning of events or events, formulating and selecting practical implementation plans, planning countermeasures, and modifying and adjusting the plans according to target requirements and environmental changes. "② From this, it can be It is believed that hotel planning means that in order to achieve the goals of the hotel organization, hotel planners creatively design and plan hotel business plans and plan business strategies through investigation, analysis and demonstration of the hotel market and hotel environment, and then put them into practice. The operation and planning process to obtain the hotel's optimal economic and social benefits. In short, hotel business planning is an operational process of planning and conceiving a certain hotel organization or hotel product.

3. Case

How to tap existing resources, inject new vitality, create new selling points, and create new economic growth points for hotels with relatively stable operations is the key to modern hotels. In the fierce market competition, if you want to remain invincible, you must consider and study the topics. This plan is aimed at the specific market environment of a four-star hotel in Yongkang City, China's Hardware City. It uses the theory of big marketing and uses hardware products to spread all over the world. Hardware merchants gather in Yongkang, as well as the national 4A-level Fangyan The resources of famous scenic spots will be integrated and operated to build the hotel into a "business home and tourist store" that the market needs and has distinctive characteristics. In the process of providing targeted services and products to enterprises, merchants, and scenic spots, the hotel has also shared in its rich customer base and rapidly growing social and economic benefits.

4. Basic procedures for the opening ceremony

How to make the opening ceremony serve marketing and make the activities before and after the opening ceremony an excellent opportunity for a large marketing event, so that The opening ceremony is not only a symbol of opening, but also a carrier of publicity and marketing. The planning of this project highlights two points: First, the slogan that brings auspiciousness and bright prospects to the guests - "Step into the East and your life will be brilliant." Let me ask: Who doesn't want to go to a place where one can make his life brilliant, consume and enjoy What? This slogan is not only concise, clear and catchy, but also gives people who enter the East a kind of spiritual pleasure and enjoyment, making the guests have an affinity for the hotel, shortening the distance between the guests and the hotel, and will also enhance the Guest loyalty to the hotel. The second is to make full use of the government's policy of attaching importance to investment promotion and actively encourage foreign investment. By using joint venture projects, we can legitimately invite local government heads to attend the opening ceremony, because this is not an ordinary corporate behavior, but involves the government's policy-oriented issues, which has certain political significance. Therefore, local leaders can usually be invited to such opening ceremonies. Since all the local heads of state have participated, what other department and business heads are not willing to attend the opening ceremony? What’s more, our marketing work has already been done. Since the heads of government are here, the news media will naturally come uninvited and work hard to help with free publicity and reporting. Therefore, this kind of opening ceremony and this kind of planning are actually not limited to general opening ceremony activities, but a specific operation of an excellent big marketing concept.

Therefore, it is natural for the hotel to be crowded with guests after it opens. Later facts proved this. In the first year, its turnover ranked first in the local industry, and it was rated as a three-star hotel by the Provincial Tourism Bureau.

2. How to make the leaflet beautiful

The layout of the leaflet is about pictures. A good picture is worth a thousand words! However, when some companies design flyers, they always try their best to put a lot of pictures on it. In fact, just highlight the key points. What you have to do is to use a small advertisement like a leaflet to attract your customers or highlight the key points of your products or services. There is no focus, just a bunch of text and pictures, so what is left in the brain after reading it?! When printing leaflets or coupons for a beauty salon, hair salon, you might as well put some pictures about the store, such as your appearance It is very beautiful and easy to remember at a glance, so you can put a picture of the store's appearance or some pictures of the store and the beauticians and hairdressers at work. In order to deepen the impression of consumers. Key points for leaflet design and printing: The opening leaflet should highlight the festive atmosphere of the opening and use some preferential measures to effectively attract customers. School leaflets and enrollment leaflets, such as kindergarten enrollment leaflets, school enrollment leaflets and tutoring leaflets, should be careful and cautious. Too fancy. Kindergarten enrollment flyers should have a childlike and playful feel. At the same time, please note that the flyers are for parents to see. Therefore, in addition to introductions about the kindergarten and teaching instructions, parents must have a sense of security and identity. To appreciate the design of hotel brochures, hotel brochures, and hotel opening brochures, please log in to the leaflet printing website to learn more. Appreciation of the design of photo studio brochures, photo studio brochures, wedding photo studio brochures, photo studio opening brochures, and the latest photo studio brochures should grasp the seasons and event themes. The paper used for flyers must be high-end, and different paper materials should be used with different advertising themes to attract new people.

Methods and procedures of hotel business planning

3. How to publicize leaflets

1. Determine the image slogan and positioning slogan: "Step into the East, "Life is brilliant"; "Oriental Hotel, noble but not expensive".

2. Create news hot spots (project characteristics, typical good people and good deeds during the preparation, social welfare activities, the significance of the opening to the city, etc.), proactively provide news clues, and strive for legal free advertising;

3. One month before and one month after the opening, leaflets will be distributed to the surrounding communities through a Shanghai leaflet distribution company.

4. Hang cross-street advertising banners on the city’s main streets within two weeks before and two weeks after the opening;

5. Use an ingenious way to publish progressively in the local daily newspaper one week before the opening A related suspense advertisement (content omitted), announcing the opening on the opening ceremony day;

6. In order to radiate influence to surrounding areas, one week before the opening, floats were used to drive on the main streets of the five counties and two districts to promote Hotel situation (float production and content composition briefly);

7. One month before the opening, design and print advertising leaflets, subcontract them to a Shanghai leaflet distribution company, and let them be widely distributed at major street intersections. Distribute and mail;

8. Make small souvenirs with the hotel logo and give them away in marketing activities and operations.

9. Advertising design time, half a year to three months before opening

3. Conclusion

1. Management depends on wisdom, and success depends on planning. Planning is an indispensable ability and method for managers to successfully operate and manage modern hotels.

2. Systematic and scientific planning prevents operations from going into unprepared battles; and targeted planning and operations can achieve effects that cannot be predicted by conventional operations.

3. Several matters that must be paid attention to in planning:

4. Before planning, a comprehensive investigation of the internal and external market environment of the planned object must be conducted.

5. No matter how good the plan is, it will be difficult to implement without the understanding and support of superiors and the masses. Therefore, planning must win the understanding and support of everyone before implementation, and during the implementation process, it should be planned, step-by-step, and organized.

6. Successful business planning must use modern marketing concepts, think comprehensively, make full use of and tap social resources, and refine, process, and create topics of high social concern. Restaurant slogan design

A restaurant’s attractive slogan is usually designed based on the category, signature dishes or store promotions of your hotel. It requires professional copywriting design. You can initiate a follow-up question and write down your basic situation. I will Help you make a basic design.

Attracting customers is simply marketing. Marketing is divided into several steps, which will be explained to you separately:

We break down several marketing steps according to the effect we want to obtain:

First: How to get customers first Entering the store?

We can use strong visual displays (opening celebrations, flower baskets at the door, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then we give out small gifts and distribute vouchers , puppet interaction, and other methods to attract customers into the store. In this way we achieve the first goal we want to achieve.

Second: How to get customers to make a purchase?

We can promote customers entering the store to purchase and achieve consumption through menu display, discounts, voucher issuance, special price dishes, etc. purchase intention. This premise must be that we have enough confidence in our products. Know that the quality of our products is reliable.

Third: How to get customers to come back?

Catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer, so we need to Introduce certain marketing methods to encourage customers to come back next time. We can effectively increase customer stickiness by issuing coupons, vouchers for next purchase, including membership card marketing, and allow customers to make secondary purchases independently. Of course, this is based on the stability of its own products and a good service system.

Then I would like to introduce to you the actual design of decoration style in the catering industry

In fact, the decoration style of catering should be based on your store sign and the category you want to operate. designed.

For example, if you want to make traditional cuisine, your decoration style may be closer to the ancient style.

If you want to make traditional hot pot, it may be closer to the palace style. You want to make Nowadays, hot pot may have to be close to the modern style

This category is different, the signboard culture is different, and the decoration style is naturally different. You cannot decorate an ancient palace-style store with a modern and urban name. That would look out of place.

There is also a front-end and back-end design layout that needs to be done according to the category. Factors such as how big the kitchen needs to be, what equipment is needed, where the placement is more reasonable, the exhaust air meets the settings, etc. are all very important. important.

It is recommended that you find a relatively professional company to do related business docking.