What is the root cause of the crazy looting at KFC Food Bank?

On March 1, Shanghai KFC’s first “food bank” was launched, located in Yanjiang Restaurant in Yangpu District. This is a free bring-your-own refrigerator, which contains original chicken, spicy chicken wings, golden chicken nuggets, waffles, sponge cake and other leftover food. It says "Save, cherish food, make full use of things, and recycle reasonably." Leftover food refers to safe food that has a short expiration date but can be eaten safely. Instead of throwing it away, it is better to give it to citizens in need. It turned out to be a charity act. But in the past few days, things have gone awry and the refrigerator has been robbed.

Why was the Shanghai KFC “Food Bank” looted? A large number of mentally poor people go online. The people grabbing food in the video are energetic and brightly dressed. They are definitely not needy people in need of free food. They just want to benefit for free. Some food was even thrown to the ground. They are not material difficulties, but spiritual difficulties.

After 40 years of reform and opening up, China now has an abundance of supplies unprecedented in thousands of years. In big cities like Beijing, Shanghai, Shenzhen and Guangzhou, as long as you are healthy, you can work and have enough food. The famous scene in the 1982 movie "The Wrangler" in which a naked girl entrusts her body to a stranger for a meal no longer exists.

Although class tends to be solidified, it is still fluid. Therefore, from the city to the countryside, there is a lot of differentiation between the poor and the rich. However, if a person is diligent, smart and alert, he has the opportunity to achieve class transformation. In most rural areas, as long as you work hard after "village access", food and clothing (not well-off society) is not a problem. The fear is that family members will encounter unexpected major events such as illness or disaster, and will be in trouble and unable to ask for help. This requires the support of the social security system at the bottom of society. The terrible thing is that the spiritual poverty of many people is deep-rooted and deeply bound by the "poor people's thinking". These people have no concept of opportunity cost or time cost, and they don’t have anyone else in mind.

Wearing thousands of down jackets, they turned a blind eye to the left-behind children who died of heating poisoning in garbage trucks. They promote scammers in TV ads, spend hundreds of thousands of dollars on health products of dubious effect, sneer at people who give well-intentioned warnings, and are even full of old power. They have gym-trained abs, pecs, and biceps and are thirsty for a few bucks of temporary free food. They ask for "free", but they don't pay a penny for public affairs, and they even bite people who help others like Zhongshan wolves. In the Internet age, we see a large number of "spiritually poor" online.

After I conveyed this video to Lu Ming’s social account, I did not mention the word “elderly” (the video showed a striking middle-aged man), but was angry with a reader He concluded that "there is no need to laugh at the quality of the Chinese elderly" and that this is a "despicable marketing method to help KFC". Why was the Shanghai KFC "food bank" looted? This conspiracy theory of “treacherous people seeking harm” is also a form of spiritual poverty. With little to no interest in the news, what many people don’t know is that “food banks” are nothing new.

For example, when I lived in Shanghai, I often went to the Metro Supermarket (Metro Headquarters) on Jinbei Road for a while. The German supermarket had introduced the popular overseas "food bank" concept to Shanghai in 2013, with upcoming food provided free of charge to the nearby Baida Nursing Home, and expanded the model to four other stores in 2014. Not only Metro, the Raccoon Company Good Neighbor Center built at No. 55 Guoshun East Road, Shanghai in September 2020 also added a 2-meter-high orange refrigerator. This is a "food bank" donated by Singapore Star Exhibition Bank. This project It is planned to invest 50 in Shanghai.

Not only in Shanghai, "Love Food Shop" also appeared in Xiamen, Fujian Province in 2019, mainly accepting environmental sanitation workers and delivery types. In addition to Metro, Fu Convenience Store, Yuanchu Supermarket, Minlan Supermarket, Minxing Supermarket, and Municipal Salt Company also joined in. Fujian's food bank supply station in "Eating Eyes Xiamen"

In other words, KFC's participation in the "food bank" is just a luxury. Why is it called "despicable marketing" and "deliberately setting up cameras"? If someone installs a camera, wouldn't it be enough if you don't rob them? How can plunder be taken for granted? For example, 100,000 poor people in Belgium receive free food from "food banks" every year, which is very popular in European and American countries. People participating in this charity event are not only businesses, but also many ordinary citizens.

When shopping in the supermarket, some customers buy another piece of food and put it in the supermarket's "Food Bank Pass", which is collected and issued by public welfare groups.

Therefore, "food banks" test at least three aspects of society. One is corporate love. This means the spread of corporate social responsibility awareness. Secondly, the general public participation means the public welfare consciousness of "I am everyone". Third, the development of social organizations is developed to ensure the rational distribution and smooth operation of projects. For example, can this free refrigerator set a small threshold of "one ID card" that can only be received once a day? Can a more efficient distribution system be designed for food date management and pasta? It is impossible for every love enterprise to have the ability and energy to design, research and develop such equipment and systems.

Of course, it also tests the public’s ability to recognize good deeds. Sometimes spiritual poverty is systemic. This sentence should end here. I have been interested in "spiritual poverty" for a long time and it is often mentioned in articles. Therefore, let’s add some questions about niche areas. In September 2018, someone in the "Rural Revitalization Strategic Plan (2018-2022)" said: "Consolidate the achievements of poverty alleviation, help the poor, guide the poor to overcome the idea of ??'other dependence', and gradually eliminate spiritual poverty." "Spiritual Poverty" This is the first time the term has appeared in a policy document.

Unfortunately, in the past two years or so, I have seen on major official websites and academic magazines that the research on "spiritual poverty" remains at a rudimentary, crude and even despicable stage. Some so-called professors did not correctly understand the concept and denotation of "spiritual poverty", published research results, and mixed it with concepts such as "cultural poverty" and "mental health problems." In addition, "spiritual poverty" is limited to abject poverty in rural and border poverty-stricken areas, ignoring the spiritual deserts of big cities.

Some people climbed the trees and stood high like monkeys with their red butts exposed. After some experts investigated the "spiritual poverty" phenomenon in a province, they confidently concluded that it was not the mental poverty of the lower-class farmers, but the poverty of the "people who solved the mental poverty" themselves reflected conservatism, laziness, rudeness, and language exhaustion. It seems like people passed through modern times decades ago.

Another great professor, I won’t name him. It is written in black and white, and it is said with open mouth that "material poverty will definitely lead to spiritual poverty." "The Analects" completely ignores the fine tradition of "a basket of food, a ladle of wine, do not change the fun in the back alley". It even ignores how Sima Qian and Cao Xueqin, who mixed poverty and scarcity, provided rich food for Chinese culture.

I don’t want to offend people, but I have to say observe emotions. The so-called "advanced people" who study "spiritual poverty" are themselves spiritually poor. Although they received a large amount of operating funds, they even lived in a large villa. A large number of online spiritual poor include not only a few strong lazy people in poor rural areas who "wait to be dependent", but also more people who look bright, luxurious and extravagant.

What is the spiritual poor? This is Lu Ming's point of view. When a person does not want to make progress, is self-numbing, and degenerates, when a person has no sense of awe, rejects the modern knowledge system, and rejects modern civilization, when a person demands excess, he does not know moderation. When one feels shame and empathy is unclear, one's own private power reigns inside and outside. When a person has not awakened his "conscience", he is hypocritical in everything - he is a spiritually poor person.

Poverty that rejects this kind of civilization will become a subculture of spiritual poverty. After this culture is formed, it is passed on from generation to generation in families, families, and communities. Fortunately, judging from Yao Ming's 7 years of backstage interactions, most of his followers are very spiritually rich, and even if a few encounter difficulties in life by chance, they can persevere. While the day laborers nap, our lives are an auditorium of celebration.