Ford forest advertising slogan

In the face of the overall rise of China automobile brands, except German and Japanese joint venture brands, most joint venture automobile companies can't adapt to the fierce competition environment in the domestic automobile market, among which Korean and American automobile brands are the representatives. They all started to decline from 20 17, and they can't change the trend of declining sales and influence until now.

In terms of products, the cost performance ratio of Korean cars and American cars is not bad, and both the price and configuration are more conscientious than other joint venture cars of the same level. For example, KIA K3 and Ford Forex have high cost performance in the 654.38+ 10,000-class joint venture car.

Even in February, Kia upgraded K3, further enhancing the competitiveness of the whole vehicle. Then, compared with Furuisi, which has not been redesigned in recent two years, who has a higher cost performance between the new Kia K3 and Furuisi?

Furuisi's price is more affordable, and the new Kia K3 has more choices.

First, let's look at the price. The official guide price of the new Kia K3 is10.98-143,900 yuan. * * * There are two kinds of power and six models to choose from. It is worth mentioning that at the moment when the brand-new Kia K3 went on the market, the official has already given a thick car purchase discount, and the "Fit Price" after the comprehensive discount is only 89,900 yuan.

For Ford Forex, the Forex currently on sale is still the 202 1 model that has been on the market for nearly two years, and it is highly probable that it will be redesigned this year. In terms of price, at present, the official guide price range of Furuisi is 9.08-6.5438+0. 1.68 million yuan, and there are four models to choose from.

At first glance, Furuis is more expensive than the new Kia K3, but now Furuis has a price reduction discount of about 6.5438+0.8 million yuan in most areas. In fact, the landing price is 6.5438+0.00 million yuan lower than the new Kia K3, and the price of the top model is even less than 6.5438+0.00 million yuan.

If we only look at the price, Forex is obviously more attractive than the new Kia K3. After all, this price is lower than that of domestic A-class cars.

The new KIA K3 configuration is fully leading.

Although the price of the new KIA K3 is slightly higher than that of Ford Forex, the advantages of the new KIA K3 in configuration are very obvious, and it is worth the money.

As far as safety configuration is concerned, the new Kia K3 comes standard with six airbags, speed sensing automatic locking, reversing image, emergency brake flash, TPMS tire pressure monitoring system, body stabilization system and uphill auxiliary system, which are even more friendly than domestic cars. On the other hand, Furuisi only has 6 airbags, reversing images, cruise control and other configurations in mid-to high-end models.

As for the intelligent driver assistance configuration, it is even more impossible to count on Forex. Even the top models only support voice recognition control and OTA upgrade. However, the new Kia K3 already supports L2-level autopilot assistance function, and its price is only 65.438 billion yuan. Coupled with the newly upgraded KIA Connect intelligent interconnection system 3.0, the whole vehicle is at the same level in terms of practicality and entertainment.

In addition, in terms of design, the new Kia K3 is more in line with the aesthetics of young people. It not only becomes younger and more sporty in appearance, but also has a large screen of 10.25 inch in the car, which greatly improves the sense of science and technology and grade of the whole car. However, Forex is not friendly to young people, whether it is the design or the interior or the mature and steady style.

Power contrast, the new KIA K3 wins completely.

Finally, the strength comparison. In terms of power, the new Kia K3 offers two options: 1.5L and1.4t. Among them, the maximum horsepower of 1.5L model is 1 15Ps, and the maximum torque is143.9 N m..

The 1.4T model of the new Kia K3 has a maximum horsepower of 140Ps and a maximum torque of 211n m, and comes standard with a 7-speed dry dual-clutch gearbox. It is commendable that the comprehensive fuel consumption of the new Kia K3 at WLTC 1.4T is only 5.8L/ 100km.

As for Ford Forex, 1.5L three-cylinder engine is standard, but the parameters of this three-cylinder engine are higher than those of the new Kia K3 1.5L four-cylinder engine, with the maximum horsepower of 122Ps and the maximum torque of152n m, and the whole system comes standard with 6AT gearbox. But it is equipped with a three-cylinder engine after all. In the minds of domestic consumers, no matter how well the engine is blown by the manufacturer, as long as it is three cylinders, it has been sentenced to "death."

Write at the end:

By comparison, it is not difficult to find that the biggest advantage of Ford Furuis is its cheapness, which is the only advantage of Furuis compared with the new Kia K3. Generally speaking, all aspects of the new Kia K3 are top-notch in the same class of joint venture cars, and the cost performance is not lost to domestic cars at all. However, the sales of Kia K3 and Ford Forex are extremely bad. For joint venture brands like Kia and Ford, if they want to survive in China, there is only one way left: reducing prices and promoting sales.

This article comes from a good author in Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.