What materials should be prepared for the opening ceremony of the car beauty shop?

The process of preparing for the opening ceremony of the car beauty shop

The car beauty shop focuses on publicizing the opening opportunity, which will be of great help to future operations. Proper publicity can make the car beauty shop in the The local area became an instant hit, which requires entrepreneurs to put more thought into planning the opening celebration to make the car beauty store easier to operate in the future.

1. Publicity preparation

1) Publish advertisements through TV, radio, newspapers and other media, including an introduction to car beauty shop services, opening time, address and preferential activities during the opening period , promotional activities on the opening day, as well as member preferential policies and contact information during normal business hours.

2) Use communities, parking lots, office buildings, and large enterprises and institutions within a 2km radius of the car beauty shop as key promotions, that is, key promotions in the business district. You can also consider posting advertising pictures, distributing promotional materials, setting up banners, etc. The content is mainly about business projects, opening times, and preferential policies for various members.

3) If conditions permit, additional billboards and signboards can be installed in car beauty shops as part of long-term advertising. It must be coordinated with the corporate image and business positioning.

2. Celebration preparations

The opening ceremony is usually the first day of the official opening. The quality of the celebration activities has an important impact on the reputation of the car beauty franchise chain and its future business image. . The preparation work for the opening ceremony mainly includes the following aspects:

1) Date selection. Of course it is an auspicious day. Two points should be noted: First, the date should be chosen on statutory rest days such as holidays and weekends to facilitate the visit of guests and consumers. The second is to consider objective factors such as weather and try to open on a sunny day.

2) On-site layout. The opening ceremony is generally held in front of the store. The layout should be festive and peaceful, and its scale is determined according to economic conditions. Generally, you can consider hanging balloons, air arches, express car beauty flags and banners, etc. Some promotional slogans should be appropriately placed in the store, and tables and chairs should be prepared for guests attending the celebration.

3) Item preparation. The items needed for the opening ceremony mainly include discount cards, membership cards, membership owner registration books, gifts, leaflets, posters, drinking water, flower baskets, ribbons, balloons, etc. When preparing items, make a list first and arrange for a dedicated person Responsible for purchase and storage.

4) Invite guests. For large car beauty franchise chains, the opening ceremony also has certain business momentum and image promotion functions. Some important guests should be invited to the scene, and the day before the opening should be confirmed one by one whether the guests can participate in the celebration as scheduled. As a terminal-operated car beauty shop, the importance of personal relationships cannot be ignored.

5) Basic process of celebration activities.

①. The host announces the start of the celebration and the host delivers a speech.

②. Guest speeches.

③. Car beauty and decoration skills performance.

④. Other activities will be carried out gradually, including prize-winning activities, image promotion and preferential activities.

⑤. Pay attention to the atmosphere.

⑥. Pay attention to safety.

Liangchehui Auto Beauty Chain Franchise is an auto beauty chain brand serving mid-to-high-end car owners. It has a strong marketing and publicity team. With its professional Amica series products, complete marketing and publicity training, The technical training and management training system has helped hundreds of entrepreneurs successfully open and operate Liangqihui franchise stores, which have been unanimously sought after by local car owners.

Liangche Club has always advocated the business philosophy of centering on car owners and providing customers with the best services. It adopts the form of direct supply from the headquarters to franchise stores to ensure product quality and product effects; a complete training system, Help all employees of the franchise stores master Liangchehui car beauty technology to ensure the effect of car beauty; maintain communication with a team of foreign senior car beauty technicians, and share the latest technologies, concepts and products with all franchise stores, ** *Together, improve the overall strength of all franchise stores and provide all customers with the most cutting-edge car beauty services.

Entrepreneurs who are interested in investing in car beauty shops are welcome to contact us for consultation. Liangchehui is also honored to provide information about all franchise stores to facilitate entrepreneurs to inspect and inquire about the operation of Liangchehui franchise stores nearby. .