Tanabata promotion planning scheme

Tanabata Promotion Planning Scheme (generally 5 articles)

In order to ensure the orderly progress of work or things, we need to make a plan in advance, which has the characteristics of operability and feasibility. What are the format and requirements of the scheme? The following is the Tanabata promotion planning scheme (5 general remarks) I compiled, hoping to help you.

Tanabata Promotion Plan 1 Event Theme:

A century-old shop, a century-old harmony.

Activity purpose:

(A) Drainage into the store, increase sales: through the marketing activities of Tanabata, mobilize customers' emotions for emotional sales and promote promotional activities.

(2) Sucking powder+improving conversion rate: increase the number of WeChat fans through online marketing activities, and at the same time convert online fans into offline customers.

(3) Enhance brand awareness: cooperate with activities to create communication effects and establish brand image.

(d) Attract members+maintain customer relationship: enhance brand loyalty of existing members and increase new members through activities.

Activity promotion:

WeChat official account push message

Or with local well-known

Wechat platform cooperates to push active articles

Set up forwarding products to give gifts.

Rusong

Manicure set, couple cup, towel, umbrella blooming in water.

Customized towel opening gift

Various towel styles, towels can be embroidered.

There is also this very beautiful advertising frosted glass, which looks fashionable and beautiful, and with the store logo, the advertisement is perfectly integrated into the cup.

Atmosphere layout

Employees:

1. Employees wear red cheongsam or ceremonial clothes and ribbons to create a festive atmosphere;

Jewelry atmosphere gift ribbon

2. Employees stick arm stickers, which can be QR codes of jewelry stores, so that customers can pay attention at any time, enjoy discounts and increase the number of fans of official WeChat accounts.

Ornaments custom made gift wall sticker

External atmospheric layout:

0 1 decorated with balloon arches and red arched doors, mainly highlighting the lively atmosphere of joy and celebration.

The red carpet and jewelry carpet gifts at the entrance are PVC bottom, which are anti-slip, durable, soft and comfortable, and environmentally friendly. Silk loops are well-made, healthy and environmentally friendly, durable, wear-resistant and easy to clean.

Can be used with flower walls, flower baskets and balloons. Add the festive and lively atmosphere of Valentine's Day. The overall atmosphere is mainly red, yellow, warm and bright, which makes customers feel the lively atmosphere of jewelry stores and gives customers a visual impact. After 999, the newlyweds were given a set of wedding custom bowls of jewelry and a set of red festive bowls, which meant a rich life. Full 1888 send air conditioning quilt or jewelry pillow quilt.

Pre-publicity usually lasts for 7 days.

The mid-term activity lasts for 3 days.

After the activity, you can use one day for late feedback.

Gifts/materials required for activities need to be customized and prepared one month in advance.

In case some gifts are too long.

As a result, the gift couldn't catch up with the activity.

Qixi gift custom made bargain price

Huafeng Gift provides quality service for more customers.

We have always encouraged

Activities and gifts before major festivals

Prepare the customization one month in advance.

Tanabata Promotion Plan 21. The main body of the activity: Tanabata Valentine's Day, China people's own Valentine's Day.

Two. Activity time: August 20xx1July-August 19.

Three. Activities:

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1F to get it. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1. Jewelry:

Gold 180 yuan/gram, platinum Pt 950: 385 yuan/gram.

Silver jewelry is 7.5% off, jade counter is 50% off, Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics:

Olay, Maybelline, 10% off the whole audience (except special products). Avon sunscreen series

15% discount, 20% discount for series, 10% discount for Yuxi and Dr. Li.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!

6, down jacket off-season hot sale (4F down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

leave out

Tanabata Promotion Planning Scheme 3 I. Promotion Purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August 9-August 13

Third, publicize the agenda.

20xx August 8-August 13

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August 9-August 13.

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card;

Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.

Tanabata Promotion Plan 4 I. Theme of the event

Love life and show love sincerely.

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx August 1 to August 7th

Third, the object of the activity

1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);

4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Give a man a belt (or shirt or wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "love story selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

During August1-August 7, 20xx, all men and husbands (or boyfriends, note: you don't have to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers.

Activity (3): "Love is priceless, love me with a prize" love story selection activity.

20xx From August/Kloc-0 to August 7 (before 3: 00 pm), all female friends can receive the love story selection voucher, choose their own love stories to express various awards, and all female friends who participate in the selection can receive the' experience voucher' (or ×××× yuan vouchers) sent by the beauty salon, and participate in the lucky draw to get exquisite prizes;

The selection results were announced on August 7th 17: 00, and five awards were selected: the most touching love story award, the most creative love story award, the most popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2, propaganda means:

A, send a list (theme: a letter to a man,);

B, hanging banners (activity theme);

C. Poster posting or X-box display (activity description);

D. newspaper clippings;

E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;

F, others;

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Tanabata Promotion Plan 5 The seventh day of the seventh lunar month is Tanabata Valentine's Day in China. In recent years, Valentine's Day has become a special festival for contemporary fashionable men and women to pursue fashion and express their love.

In order to create the operating characteristics of ktv and fully embody the operating style of ktv, the following activities are specially planned for Valentine's Day consumers according to the current operating situation of the company and the changes in Zaozhuang citizen entertainment market.

I. Theme of the event

Valentine's Day ktv brand-new fashion theme party activities

Love shock wave looking for the goddess in your heart

Second, the activity time

August x, year x

III. Purpose of the activity

1, through this activity, improve the brand appeal of ktv in xx catering and entertainment market;

2. The average daily turnover increased by 80%.

(After the activity, the Finance Department will report the activity results to the General Manager. )

Fourthly, the concept of activity.

This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to ktv to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, dj station (a ktv dj can be invited), led display screen and private room computer.

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the lobby on the first floor of ktv as the activity center, supplemented by private rooms;

5. All female guests who visit ktv on June 5438+06 can get a rose in the bar.

6. When you come to the store and open a private room, you will get two chocolates.

Activity of intransitive verbs

Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)

1. campaign slogan: resolutely talk to strangers;

(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

⑤ If both parties are interested, they can communicate with each other through waiters and start dating;

The second wave of love shock: "Show off yourself, hot mm call order" (this plan includes hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, and you can get a designated cocktail in the cocktail bar with the wine card (the selection of this activity is made by our store)

Love strikes the third wave: "true confession"

For lovers who patronize ktv on Valentine's Day night, ktv can provide them with the opportunity to take to the dj stage to express their love loudly. And get a bottle of champagne (how can you not touch her/him on a special day? )

The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

During August1May-August 16, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery ticket for August 16, and so on. Draw on the spot.

First prize: one room in Guo Xue Hotel, one room per night.

Romantic decorations and a bottle of champagne;

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