Joke Collection Website - Bulletin headlines - What is Taobao marketing?
What is Taobao marketing?
First, what is Taobao marketing?
Taobao marketing refers to a new marketing form formed after the integration with traditional marketing.
Take the network as a platform and open an online shop as a window to sell products to customers. It is a new marketing form formed by combining with traditional marketing.
Taobao marketing is an integral part of the overall marketing strategy, and it is a variety of activities based on the Internet to achieve the overall business objectives and build an online marketing environment.
Second, how does Taobao do a good job in content marketing?
1, graph
The pictures and texts here include the title, the main picture and the writing of Taobao headline articles. Compared with the traditional store promotion model, content marketing graphics and texts are more easily accepted by buyers.
2. Short video
As the highlight of Taobao in the past two years, short videos have attracted the attention of a large number of sellers.
Compared with the product map, the model map can better reflect the selling point of the product, while compared with the model map, the short video is more vivid and the influence on the buyer will be more intuitive.
3. Live broadcast
Live broadcast is not a year or two, and with the growth of other live broadcast platforms, the development of Taobao live broadcast is still very objective. Combining some live preferential activities is a useful way to improve the unit price of shop customers and user stickiness.
4. Micro-Amoy
At present, we have established a certain degree of trust in the main collection users or purchase users targeted by Weitao. If the micro-amoy operation is done well, the maintenance and repurchase rate of old customers in the store will not be a problem.
Three or four marketing strategies:
1, attracting buyers strategy
It must be attractive enough. After your store's credit rating reaches a certain level, your store traffic, stores and baby collections will increase accordingly. These are all conditions to attract buyers, but you still need some strategies.
These strategies can be discount promotion, promotion peak or novel lottery activities. In short, they should be attractive.
Of course, your baby title should not only be optimized, but also arouse the desire of buyers. The optimization of baby title also needs to be studied hard.
2. Establish trust strategy
First, buyers usually browse baby pictures and descriptions. If your photo is taken in kind, you should tell the buyer that the buyer will feel more at ease and have a feeling of what you see is what you get.
Secondly, the description should be attractive, but not exaggerated, but show the baby's highlights;
Finally, attractive praise content is essential. If you don't have it yet, you need to get it by brushing the drill.
3. Promotion strategy
When the buyer is interested in a commodity and has confidence in it, it is very likely to conclude a transaction.
However, there may still be some factors that make the other party hesitate. At this time, you should use some "means" to attract him to place an order, such as discount, free mail or giving him extra vouchers to promote the transaction.
4. Emotional investment strategy
Practice has proved that emotional marketing is a good way to increase customer stickiness. According to the data, the cost of retaining old customers is only 20% of developing new customers.
Therefore, it is very necessary to develop good old customers, which requires us to make emotional efforts, such as giving gifts, samples, giving more discounts and so on. Of course, new customers should continue to develop, because they may also become old customers.
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