What are the promotion methods?

E-mail is the main means of website promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc.

E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. According to all forms of user email address resources used in licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list. Internal list, also known as mailing list, is a way to use the registered user information of the website for email marketing, such as news mail, member newsletter, electronic publications and so on. Off-list email marketing is to use the email addresses of users of professional service providers for email marketing, that is, to send information to users of service providers in the form of email advertisements. Licensed email marketing is a relatively independent method system in network marketing, which can be used in combination with other network marketing methods or independently.

Resource cooperation promotion method

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.

Each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space and so on. Use the resources of the website to cooperate with partners, realize resource sharing and expand income. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct effect. Generally speaking, every website tends to link to other high-value websites, so getting links from other websites means getting recognition from partners in a certain field and similar websites.

Viral marketing method

Viral marketing is not to spread viruses, but to spread information like viruses by active communication between users, so as to achieve the purpose of promotion. Viral marketing is essentially to provide users with valuable free services and attach some promotional information. Common tools include free e-books, free software, free FLASH works, free greeting cards, free e-mails, free instant chat tools and other tools and contents that can bring convenience to users in obtaining information, using network services and entertainment. If used properly, this viral marketing method can often achieve very remarkable results at a very low cost.

Rapid website promotion method

That is to say, it is a method to realize website promotion by reasonably using the quick access mode of similar keyword websites such as network real name and universal website. Quick websites use natural language to establish correspondence with website URL, which provides great convenience for users who are used to using Chinese. Users can visit the website by entering a shortcut URL that is easier to remember than English websites, and "replace" the website with their own mother tongue or other simple words that are easier to reflect the brand image, such as choosing the company name or trademark, main product name, etc. As a Chinese website, this can greatly make up for the defect that English websites are not easy to publicize. With the increase of the number of shortcut websites registered by enterprises, the user data of these shortcut websites can also be equivalent to a search engine, so that when users use a keyword to search, even if it is inconsistent with the Chinese website registered by a website, they still have the opportunity to be discovered by users.

Network advertising promotion method

Online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements. Banner advertising depends on web pages, keyword advertising is a form of search engine marketing, and e-mail advertising is a licensed e-mail marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, we can also think that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide selection of online media, various forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

Blog promotion

Simply put, the concept of blog marketing is a marketing method that companies or enterprises use blog, a network interactive platform, to publish and update the relevant general situation and information of enterprises or companies, and pay attention to and respond to the relevant questions and inquiries of customers on the platform in time, and help enterprises or companies get the top position of search engines for free through a powerful blog platform, so as to achieve the purpose of publicity.

The application of blog marketing mainly includes enterprise blog, marketing blog and so on. , mainly to distinguish those personal blogs whose content is out of personal interest or even personal privacy. In fact, no matter whether it is called a corporate blog or a marketing blog, generally speaking, blogging is a personal behavior (of course, it does not rule out the possibility that a company collectively writes the same blog theme), but the content and starting point are different: both corporate blogs and marketing blogs have a clear corporate marketing purpose, and blog articles will more or less have the color of corporate marketing.

Five techniques of popularization

After the home page is built, the promotion of the website will begin. If you don't promote your homepage, no one will find your homepage. Then why do you work so hard to build your website? Here are five magic weapons to promote my website:

1. Recommended directly to relatives and friends.

This is the most direct and commonly used means of publicity. When the homepage is ready, it is natural to share it with friends and family. However, no matter how many relatives and friends there are, the number is limited, and it is a very inefficient way of publicity to manually notify one by one. If you want the homepage to be open to the whole society, you must promote it in other ways.

2. Register with a search engine

Search engine is one of the most important sources for users to find the information they need, and the success of Yahoo eloquently illustrates this point. Because of this, search engines are also the best camp for website owners to promote publicity. There are three ways to register in a search engine:

1). Actively register on the search engine website.

You can find the words "registered website" on many search engine websites. Click this link to add your website record. However, I would like to remind you that there is no link to "registered website" on the homepage of some search engine websites, but only under the classified directory. Most search engines can register in this way, such as Yahoo Chinese and Youyou.

2). Let the search engine automatically search for registration.

Search engines such as Skynet and AltaVista automatically search website information by sending "robots" and register them in the warehouse. The important basis of the robot appraisal website is the following two sentences:

Where "description" refers to the description of the website and "keyword" is the search keyword. "Content" is the content or key words you want to describe, and you can write according to your own needs.

3. Adopt batch submission software or website service.

Some software can help you submit website records to hundreds of search engines and register them at the same time, which greatly simplifies the registration process. At the same time, some websites also provide similar batch submission services. The disadvantage of this method is that it always makes you feel uneasy. You don't know whether your website has really been submitted successfully, because only some search engine websites will feed back the information of successful registration to the submitter.

4. Publicity on newsgroups and BBS.

Newsgroups have thousands of users all over the world, and it is the most efficient and convenient way to publish website publicity materials here. BBS is also an important place for people to exchange information, but the management is stricter than that of newsgroups, so we must pay attention to choosing the most suitable news area for publishing when we publicize on BBS, and some BBS also prohibit multiple lines. There are two kinds of BBS. Traditional CFIDO BBS, such as Wuhan Jinjie, generally have great influence in the local area and are not suitable for national or even global publicity. General Internet users can choose Cterm software to log on to InternetBBS for publicity. Cterm is a Telnet software specially used for Chinese BBS sites, which supports color display, scrolling up and down, blinking and underlining, automatic login and screen buffering and copying. According to the characteristics of common BBS in China, many special functions have been added. Its 1999 1 monthly version can be downloaded here. There are many BBS websites built into Cterm software.

Take part in advertising alliance.

Many websites offer free advertising exchange services. In other words, you are required to add a specified code to the web page to display the advertisements of other websites, and at the same time, your advertisement column will appear in the business of other websites to promote each other. A detailed description of the example

6. Participate in website ranking

Participating in website rankings can help you understand the strength of your website, and once you get a good ranking, you can "show off". Some excellent leaderboard websites can even help you make detailed statistics of website traffic, including daily traffic and hourly traffic. The most authoritative rankings in China are Chinese hot news, Netease and Newspapers.

Experience promotion

Experience promotion

It is to pay attention to the feelings of consumers, emphasize communication with consumers, and touch their inner feelings and emotions; By establishing brands, trademarks and slogans, we can shape the overall image and gain the sense of identity of consumers.

Many years ago, the great advertising master warned us: "Don't sell steak, sell iron plates." Give the product an inherent visual description and let consumers interact with copywriting, which is experiential promotion.

Experience consumption

"In terms of production behavior, it is headed by improving services and taking commodities as props; Consumer behavior pursues emotional and situational demands, creates activities worthy of consumers' memories, and pays attention to the interaction with commodities. "

The purpose of SEO can be divided into the following categories:

Attract potential customers on search engines to visit your website, learn about and buy the products they are searching for. Online shop, sales-oriented enterprise website, etc. I hope to get a lot of traffic from search engines and recommend a product to visitors instead of buying it on the spot. Production brand enterprise website, dating website, membership model website, etc. Try to attract enough visits from search engines to expand brand awareness, not a specific product. Such as China Mobile and Gome. Rely on the traffic of search engines and use this traffic as a product to attract advertisers to put advertisements on the website. Google Advertising, Ali Mama, baidu promotion, etc. Try to let search engines bring a lot of traffic to the website, so as to make the performance index of the website climb and attract investors or acquisitions.

Determine your own SEO purpose. Especially when you want to find a professional SEO consultant or SEO company to cooperate, you can clearly tell them your needs, so that they can better implement SEO planning, and you also have an assessment standard for SEO consultants or SEO companies.

This approach is naive:

Find two keywords and tell people, "How much will it cost you to help me make these two keywords into Baidu homepage?" . This is actually the idea of bidding ranking, right?

Brand marketing promotion

Brand marketing promotion refers to the 4P (product, price, channel, promotion) marketing means to find the difference with other brands by positioning the brand.

Beneficial website promotion

The core of interest-oriented network promotion is based on interest-oriented websites, including comprehensive consultancy network marketing services such as network marketing planning, comprehensive network promotion, construction and optimization of interest-oriented websites, and tracking management of marketing effects.

Discount network promotion

On the basis of traditional network promotion, the concept of mass marketing is added to better connect the development of enterprises and news media industry. [1] All-round three-dimensional promotion is spread all over the major portals, which is a powerful model for the company to achieve strong alliance in the future development.