Selling suits from an RV? Get to know the new internet celebrity in the advanced customization industry!

Produced | The secret behind fashion?

Chief Editor | Liu Peifang

Assistant | Zhang Yina Shi Mengting

At the just-concluded 2019TCE Clothing Customization Exhibition On the Internet, a RV has graced countless people’s circle of friends. There are also many people who are determined to drive it home at the end of the exhibition. It must be responsible for the traffic of the exhibition! ! !

During the three days of the exhibition, the weather was fine. On the side of the south gate square of the World Expo exhibition hall, the location of this Iveco high-end RV became a popular check-in place for 2019TCE visitors. It must be the same whether it is driven or not!

This RV, which was originally supposed to appear at the booth of Hall H3, failed to be placed as planned due to various twists and turns and bizarre reasons, and stopped outside the exhibition hall!

Unexpectedly, this RV parked on the side of the south entrance by accident, because of its irresistible gorgeous appearance and eye-catching slogans, attracted a large number of visitors to change directions before entering the exhibition hall. Stopping and watching, there were people asking for advice, people experiencing it, and countless people taking photos and checking in!

Scanatic? Technology achieves mobile advanced customization station

Special starting price of RMB 488,800!

The world's first automatic transmission car with C license;

Built-in TG3D fully automatic three-dimensional body scanner;

42-inch upright touch screen provides material selection-sample selection- Replacement system;

4G dual-SIM industrial router,

24-hour wireless docking with the car owner’s headquarters...

Fully serviced and equipped,

< p> Fully equipped with people, goods and yards,

One RV = N customization shops,

2019TCE’s most powerful, heartwarming and most cost-effective customization

Is there any? !

? Is it expensive?

This RV is a Scanatic? technological achievement mobile advanced customization station tailor-made by Shanghai Shizhu Information Technology Co., Ltd. for customized clothing companies and shop owners - the first special price is 48,800 yuan. A down payment of 30% and three-year installments. In other words, you can basically drive this car by paying less than 150,000. Such a price has aroused the interest of many people. You must know that this amount of money may not be enough to pay for a car in Shanghai. One year's rent for the store.

? Accurate?

3D scanning masters the data and accurately fits the plate making. The most special thing about this RV is that the interior has been remodeled into the basic equipment and needs of a mobile custom clothing store. Even the world's most advanced and accurate TG3D mobile three-dimensional body scanner is included. After precise measurement, After taking the body, you can choose the fabric and see a virtual sample of the customer's body shape made with this fabric. With this experience, customers don't have to worry about placing an order!

? Can it be driven away?

The Chinese customization industry must still be impressed by the mobile customized buses of a certain brand a few years ago. However, yellow-carded cars require dedicated personnel to drive and designated stops. They are very inconvenient to use. Where should they be left now? Bar.

TG3D’s launch of Scanatic? Technology-based mobile advanced customization station comes from the actual needs of customers: THE ATELIER, a high-end dress brand that has been using TG3D equipment to tailor tailor-made clothes for its customers for three years, has many celebrity customers, but they may not If you have time or are willing to go to the store for customization, but the data that the measurer can provide is very limited, so the designer wants to bring the scanning device to the door for service. This is the source of inspiration for this mobile customization station. C-photography, any parking You can park your car anywhere, so your car can go wherever your business is!

Several customers signed letters of intent at the scene. This customer from India is in the school uniform business. He said that if he has this car, he can easily go to the school to collect customized information from the students. , complete the scan and then perform code matching, the efficiency will be greatly improved.

Another audience member, Coke, is from Chongqing. He was originally in the car business. Many of his customers also have high-end customization needs. If he has such an RV, he can develop new business. , the supporting resource TG3D can help with docking, why not? !

? Consultation station or energy station?

The traffic of Scanatic? Technology Achievement Mobile Advanced Customization Station was also directly transmitted to TG3D’s booth in H3. The pattern energy consulting station composed of three experts received many professional visitors for three days.

TG3D is the 2019 partner of Secretbehindfashion (WeChat ID: secretbehindfashion), and it is our duty to stand up for our partners! At the end of 2018, the secret host immediately learned from TG3D founder Paul Li that TG3D was confirmed to exhibit at TCE 2019. After all, we are friends with three views and five senses. TG3D's participation in the exhibition is not only to showcase its own advanced technology and equipment, but also hopes to provide some professional suggestions for the expanding Chinese customization clothing industry to eliminate the unnecessary and clarify the thinking.

Paul specially invited secretaries to organize the "Pattern Energy Consulting Station" for this exhibition planning: Xu Jian - senior engineer, senior expert in textile and clothing standardization, Vice President of Shanghai Yingbai Testing Technology Co., Ltd., Sheng Miaodi -Senior craftsman, the only second-generation descendant of Peromont founder Xu Dachang, chairman of Shanghai Mengxun Tailor, and secret master Liu Peifang -Senior media specialist, Chinese clothing figure of the year, the founder of the secret behind fashion, a trio of clothing experts, I sat in court for three days and received consultations from hundreds of people, and my throat was almost filled with smoke!

Customized standards, lean versions, promotion methods, marketing models, clothing experts and professional audiences sat on both sides of the consultation desk, but in the eyes of the secretary, it was not so much consultation as communication, and both parties All profitable!

△ Day 1

△ Day 2

△ Day 3

For the audience, it is a consultation desk, for the secret host In the interview room and on the three-day platform, the secret host found that the crowd of visitors at the TCE exhibition was quite concentrated, and the questions were also very sharp, and they could not be ignored at all. These professional audiences include not only the heads of the customization technical departments of clothing customization shops/clothing enterprises, but also the decision-makers of brands and manufacturers. Most of them are customization shop owners, designers, measurers, pattern makers, custom brand promotion departments, etc. Consumer buyers and other practitioners...the people who are involved in it are full of enthusiasm and expectations...

? Conclusion of the secret host?

At 3:00 pm on April 21, 2019, Shanghai At the World Expo Pavilion, the three-day 2019TCE Clothing Customization Exhibition is set at record highs with 20 customization-related companies exhibiting and 26,00 professional visitors participating.

If you feel that the data is not intuitive enough, you can take a look at the photos of the crowd at the scene——

When everyone is talking about customization and everyone is building a customization platform, the secret master is not Pay too much attention to the pomp of road shows, the splendor of PPTs, and the reputation of spokespersons. When you meet someone who is selling stories, you should understand clearly and don’t rush to buy them. What a rising industry needs most is not criticism, but support, tolerance and innovative exploration. .

But the results will not accompany you in acting. In a few years, customized projects for standing up and falling down are destined to come one after another. As the audience said: "The upgrading of China's clothing industry will kick off with customization and move from industrialization to mass production." From production to personalized flexible customization, a smart production and marketing revolution empowered by fabrics, design, production, and the Internet is affecting the upgrading of the industrial chain in China and even the world! "Customization is the general trend, and the customization market has been formed! , the concept of customization is gradually gaining popularity. It will be there if you don’t do it. “Return to the origin of tailor-made clothing, use the power of technological data to enhance the development of the industry, drive other industries into the customization model, and promote industry progress.

”

There is no right or wrong, right or wrong. For enterprises that are choosing a transformation path, a business model, and a cooperation platform, the secret host only wants to provide these three questions——

?Where is your independent technology?

?Where is your core value?

?Where is your differentiation?

You must ask! If you can answer, hold hands and move forward; if you can't answer, you are basically telling a story!

This is a very experiential service industry, and this is a value-added area with a very high floor area ratio. field, if you stay at the stage of telling stories and cannot come up with technologies and equipment that can truly create value for these companies and brands engaged in customized clothing, to put it bluntly, this is the emperor’s new clothes!

It is an industry that is slowly emerging. It needs word-of-mouth and consumers with good experiences to be seed users. It is not possible to fool consumers!

Let’s make every piece of customized clothing solid and make the industry healthy together. Develop and grow slowly, so that people in it will have a sense of accomplishment and happiness, isn't it good?

Finally, let us share the Mercedes-Benz RV used by a Singaporean guy on INS. The modified mobile custom car is booming! The car is also equipped with a 3D body scanner! The customization business is booming!