Suning.cn's application in new media (development of publicity, R&D and design), etc.

In June, the European Cup became the biggest marketing force of enterprises in Weibo, and Suning.cn official blog turned the background board into the European Cup venue, and put forward the slogan "Please forget the price war in 9 minutes" accordingly, which undoubtedly added some freshness to the smoke of e-commerce. Suning.cn, which has been promoting the price comparison of the whole network in June, suddenly played the role of "small freshness": the background board of "The King's Price is Close to the World", which lasted for nearly half a month, was turned into the European Cup, and the carousel in the center was just spliced into a new picture with the background, showing three classic moments in the football match. What's more, Suning.cn skillfully played the slogan "Please forget the price war in 9 minutes" at the top of the official blog, which is in sharp contrast with the current chaotic price of e-commerce.

Weibo, named "E-commerce Managers' Union", took the lead in releasing Weibo at 22 o'clock that night. He praised Suning.cn's slogan "Please forget the price war in 9 minutes" and said that "such a demeanor is worth learning from peers." Weibo has received thousands of comments in just a few hours, including many industry opinion leaders and certified users.

"The price war has nothing to do with football, and this promotion is an important step forward for Suning.cn's new media marketing." In this regard, Min Juanqing, executive deputy director of Suning.cn Market Center, said, "Price wars are inevitable in e-commerce, but we should not blindly fight, but pay attention to rhythm and rationality."

As an e-commerce giant, Suning.cn has made full use of Weibo in its marketing. Apart from regularly launching micro-sales and displaying advertisements with focus maps, Suning.cn is better at achieving the purpose of drainage through various functions of Weibo, and using long micro-blogs and external links to attract fans to visit official website, Suning.cn for activities.

Previously, Suning.cn and Hunan Satellite TV's "A Pair of Sounds of Heaven" launched a micro-activity of "Turn Once, Donate One Yuan" in Sina Weibo, with the enthusiastic participation of He Jiong, BiBi Zhou, Chen Xiang Orange, Aska Yang and other stars. In just two days, the total number of reposts exceeded one million, and Suning.cn therefore promised to donate one million yuan to purchase a "love school bus", which was a big step forward in public welfare marketing.

According to the "212 Weibo Fans Value List" produced by the last issue of Caijing Tianxia Weekly, a single fan in Suning.cn is "21 yuan in Value", far exceeding other brother enterprises, ranking first in the official blog of e-commerce. Differentiated marketing in Weibo has attracted a large number of loyal fans in Suning.cn, and the interactivity of official blog has also improved rapidly.

In this regard, Lu Jianbo, Deputy Secretary-General of china electronic chamber of commerce, said: "Traditional enterprises are not optimistic about entering the field of e-commerce. Holding high the banner of new media marketing makes everyone look on the sidelines, but Suning.cn has made good achievements in the exploration of new media, which is likely to lead the whole industry into a new marketing platform."