Business preparation plan of campus bookstore

It seems to be a good choice to open a library on campus. What are the concerns about opening a campus library and what can attract students? The following is my business preparation plan for the campus library for your reference. Welcome to read!

Business Preparation Plan for Campus Bookstore 1 I. Business Background

There have always been vendors buying and selling used books on university campuses. If this kind of resources are commercialized and managed to form a commercial chain, which integrates the acquisition of used books, the assistance of new books and the market for all students, it will be convenient for students to a great extent. Combined with the previous market research, the enterprise prospect of campus bookstore is great.

Although our school has a library with complete hardware facilities and a full range of books, it is very suitable for learning, but now, reading is not only for learning, but also to meet spiritual needs and slow down. Fast-paced life makes us tired, numb and even decadent. More and more people are eager for a place where we can rest, put down our armor and return to our original selves.

At the same time, with the popularity of the Internet, more and more people choose e-books for convenience, and at the same time, they also have various bad habits.

Second, the entrepreneurial goal

First of all, set foot in the school book market, slowly expand the scale and increase their market competitiveness. Establishing a good reputation among students has a certain influence, guiding students to discover the fun of reading, and at the same time facilitating students who don't buy new books and graduates who deal with old books. Many students are unwilling to spend a lot of money on new books provided by the school. They will find a suitable way to deal with it from the economy and demand, that is, buy second-hand books. At the same time, it's graduation season, and many students are facing a lot of luggage at home, eager to sell old books at low prices. Therefore, the enterprise aims to build a hub or channel role, buy old books and then sell them to earn the difference. Moreover, a preliminary survey shows that among the students in 100, 30% read novels in their spare time, 20% like reading magazines, 30% buy study materials for study, and the remaining 20% are uncertain. In this case, if a bookstore with such complete contents and books is opened around or in the college, it will meet the book consumption needs of college students, and the scale of the community developed by Poly Real Estate opposite the college is gradually expanding. Once completed, it will increase more consumer groups. Market positioning and our school has not yet had a large-scale bookstore. The main consumers of bookstores point to college students. Once the hidden market demand breaks out, it will bring huge profits. All kinds of books and magazines are not high-end goods, and the ability to pay is more than enough for students, not to mention the spending on books for surrounding residents, whether housewives or professional men. The operation of the bookstore will be divided into two stages. The first stage will mainly aim at college teachers and students, and explore the college book consumption market. The second stage is to expand the scale. In addition to the teachers and students of the college, it will also compete with a wider range of surrounding consumer groups. At present, there is no competitor in the selected market, so we should seize the opportunity and seize the market. Of course, the threshold of this industry is not high. In order to prevent competitors from imitating, it is necessary to accumulate loyal customer resources and establish customer files and after-sales service system.

Third, the lease of the venue.

Because it is the first time to start a business, I have insufficient experience in all aspects and insufficient funds. It is still very important to choose a store with less funds. And the surrounding environment of the college is poor, so I will choose the best venue in the first stage, which is relatively cheap. Closest to the consumer groups, it is convenient for them to read, buy and rent books. The school has less dust and elegant environment, which is very beneficial to the cleaning of books. Moreover, the store rent on campus is cheaper than outside, and the net profit should be good. In the second stage, if the business performance is good and the profitability is excellent, the bookstore will expand its scale and open stores around the college, which will not only meet the needs of consumers, but also be closer to the consumer groups around the college and contribute to the expansion of the bookstore. Fourth, product introduction

In the first stage, the teachers and students of the college are the theme, and the bookstores mainly focus on novels, magazines and learning materials to meet the consumption needs of students to the maximum extent. Bookstores will purchase books on family, health and diet, supplemented by surrounding residents. Details are as follows:

Low consumption season

Because students have a holiday, fewer people may buy books. Do summer book rental preferential activities before the festival, and at the same time focus on online store operation.

Financial analysis of intransitive verbs

1, source of funds In recent years, in view of the severe employment form of college students, the state has given very preferential policies to college students to start their own businesses, and the micro-loan can reach 50,000 yuan. Therefore, all the upfront expenses of this bookstore will be mainly funded by a loan of 50,000 yuan, which will be paid off after the profit.

Loans, continue to operate with its own funds. Moreover, income tax is exempted within two years of opening, so the expenditure in the first two years of opening will be less. In addition, it is more convenient to buy books now. You can buy books through two channels of book companies, or you can order directly from the publishing house by phone. Both methods are delivered directly to the door, saving transportation costs. And because the bookstore is not too big, the two partners have enough energy and ability to run a bookstore. It can be said that the cost of opening a bookstore may be lower than that of other institutions.

2. In the first stage of fund use, I will use half of the loan of 50,000 yuan, that is, 25,000 yuan, to pay related expenses, mainly including book purchase expenses, equipment, rent, daily expenses, decoration expenses, etc. If there is any balance, it will be used for later expenses. The remaining 25 thousand is used to resist unexpected risks. The specific application is as follows

Cost of books: magazine 800 yuan.

Novel 1000 yuan

Learning materials 800 yuan

Other 1000 yuan

Equipment: three bookcases and a flat table 300 yuan.

Zhang Ben 60 yuan

Daily expenses: rent 1500 yuan.

Water and electricity charges 200 yuan

Decoration fee 1000 yuan.

3. The profit budget of various expenses before opening is 6360 yuan. It is estimated that the monthly income is about 6000 yuan, and the rent and daily expenses are about 2500 yuan a month. In this way, it is estimated that we can recover all the expenses before opening in four months and earn 30 thousand a year, not counting.

I could have made a net profit of 23640 yuan. Take 1 1820 yuan to repay part of the loan, and the rest 1 1820 yuan will pay dividends. In the second year, the remaining 25,000 yuan plus profit will be used to pay off the loan 38 180 yuan. If there are no special accidents, the net profit in the third year is about 25,000 yuan.

Seven, personnel management

Recruitment plan

Because the bookstore is not very large, just recruiting another employee (part-time) must meet the following requirements:

1 Serious and responsible, can bear hardships and stand hard work.

Love reading, cherish books.

Good service attitude, familiar with business.

● Salary plan

According to the working hours of employees every day, the employee shall be charged on time and 4 yuan every hour. Employees can choose their own working hours, but they must work in the bookstore from 4 pm to 9 pm. ● Management plan

Although the scale of the first phase is not large, there are only four entrepreneurs and three helpers. However, there is no Fiona Fang without rules. Only for four people, the bookstore has formulated relevant systems.

1. personnel records: employees fill in personnel forms before joining the company, provide correct personal information and recent photos, and notify the boss as soon as possible if there are any changes during their employment.

2. Employee ID card: When the bookstore starts to open, it will handle employee ID cards and meet the service needs of consumers. Employees must wear employee ID cards when they go to work. If you lose it, you should report it immediately, go through the formalities of not collecting it and return it when you leave.

3. Job responsibilities: Employees must be loyal, diligent and respect their colleagues.

And enthusiastic help, try your best to be responsible for your job responsibilities.

4. Service attitude: always be polite and smiling to customers, and respond politely without arguing with customers.

5. Lost: If there is any gleaning, regardless of the size, the employee should immediately give it to the boss so that the owner can get it back at any time. Never be greedy or take it for yourself. Once found, disciplinary action will be taken.

6. Carrying items out of the store: employees are not allowed to take any finances out of the bookstore when they enter or leave the store. If this happens, they will be fired.

7. Personnel on duty and opening hours

Eight. Procurement link

Before purchasing, a detailed purchase plan or demand list should be prepared. The purchase plan or demand list must be based on the understanding of market demand and supply, and combined with the market dynamics of books, specific plans should be put forward respectively. After the goods are confirmed, we will make a work manual, confirm the goods registration form, clean up the goods, analyze and investigate the future development of the market according to the market demand, so as to purchase marketable books and better improve economic benefits. In short, bookstores will use scientific decision-making analysis methods based on economic benefits to make comprehensive comparisons and provide favorable material guarantee for bookstores.

Nine. Risks and countermeasures

On the university campus, computers enter the dormitory more and more frequently. Some students may choose to browse the web instead of reading in the bookstore, which may lead to fewer people buying or borrowing books.

Therefore, it takes two years to pay off the loan as much as possible and operate with its own funds, which

The profit is considerable, and it can also avoid the phenomenon that bookstores can't pay off their loans and suffer serious losses because of poor management.

Campus Bookstore Business Preparation Plan 2 I. Background

In order to adapt to the current economic development and the background of the times, the state strongly advocates college students' self-employment, and has introduced quite a number of policies to benefit the people. In view of the fact that our school is currently establishing a provincial-level backbone college in Jiangxi Province, we are constantly developing our cultural and entertainment life while vigorously improving our professional skills. Because our school is located in the suburb of Nanchang, there is a lack of entertainment facilities around the school. So our entrepreneurial team came up with the idea of establishing a normal university? Campus coffee bookstore? This idea. According to the life and consumption of teachers and students of Guangzhou Railway, the uniqueness of coffee house will bring more wonderful life and different learning enjoyment to teachers and students of Normal University. In the quiet arc space, you can smell the aroma of coffee, taste the freshness of milk tea, and express your feelings of beauty and life in the beautiful music of the coffee bookstore. This feeling will naturally be saturated by the surrounding academic atmosphere and become a humanistic harbor full of vitality and creativity.

Second, the founding purpose

1) Provide teachers and students in Normal University with warm and close-to-life study and leisure space, provide a variety of rich books and a warm and leisurely environment, meet the needs of customers to the maximum extent, let customers forget all their troubles, and thus relax their hearts.

2) Cultivating students' moral sentiment is helpful to cultivate college students who can master technology, drink coffee and listen to famous songs.

3) Establish self-employment bases, encourage college students to start their own businesses, increase their entrepreneurial knowledge and accumulate entrepreneurial experience;

4) Provide work-study programs to help students reduce the burden of life through their own labor;

Third, the personal data of the campus coffee shop.

Name: College Coffee Bookstore

Positioning: The coffee bookstore takes warmth as its main style, music and a cultural library as its business purpose, providing customers with quality services and giving customers the best enjoyment, and creating a fresh, comfortable and humanistic place for life and leisure.

Idea: simplicity: simplicity, simplicity, frankness and purity; Let the mind rest, soar in the sea of books, and be quiet and far-reaching.

Service tenet: customers are friends, providing customers with a comfortable and warm environment, so that customers can fully experience the fun of reading and making friends.

Fourth, the characteristics of coffee shops.

1) We have a reading hall for our customers and friends to read and make friends. There are also single rooms, which can provide relatively free space for couples, groups and so on. Still set? Ac angle? Message wall? Wishing tree? And other special facilities.

2) Provide cultural exchanges with foreign countries twice a week. Friends who want to know about foreign cultures, make foreign friends or improve their foreign language skills can speak freely.

Verb (abbreviation for verb) business strategy

Short-term goal: to find the shortcomings in the future business process, correct them in time, improve our business model, let the surrounding college students know about our bookstore, make our bookstore the first choice for their leisure, reading, making friends and entertainment, and provide quality services and leisure places.

Long-term goal: After the short-term goal is achieved, we should further enhance the overall image of our store, strive to combine various external conditions in a shorter time, do not over-spread our store, become a holy place for teachers and students of Normal University to have fun and cultural exchanges, open branches in other schools, improve our visibility and make its conditional services better.

Six, coffee shop products

This restaurant mainly deals in western-style catering such as coffee, drinks, snacks, pizza, etc., enjoying wonderful books while enjoying exquisite food.

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