May Day beauty industry activity theme plan

May Day Beauty Industry Activity Theme Plan (selected 7 articles)

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan is actually for the activities related to the activity. Written plan based on factors. So how should we develop an activity plan? Below is the May Day beauty industry activity theme plan (selected 7 articles) that I carefully compiled. I hope it will be helpful to everyone.

May Day Beauty Industry Activity Theme Plan 1

Purpose of the activity:

1. Stabilize old customers

2. Develop new customers< /p>

3. Increase the popularity of xx beauty salon in the region

Event time:

April 15 (Promotion time: April 15-May 3 days)

Activity process:

1. Invite guests: Please bring old customers to bring more than 2 friends to participate. (4.15-4.19)

2. Meeting process: (18:30-21:00)

(1) The host announces the start of the party

( 2) The beautician performed "Grateful Heart"

(3) The boss representative gave a speech of thanks

(4) Awarding a thank you for the greatest support and consumption given to xx Beauty Salon in xx The highest loyal friend xxx special prize is a xxx; all new and old customers of xx Beauty Salon will have an exquisite gift xxx (please go to xx Beauty Salon to receive it the next day)

(5) Customer representative’s speech ( Talk about the beauty salon’s good service, good product effects, nice boss, favorite beautician, and the joy and help you got in the beauty salon. Examples>)

(6) The president of xx association solemnly recommends xx Products

(7) xx Beauty Salon 5.1 Promotional Event Announcement Plan (Anyone who places a deposit of 300 yuan on the spot will be given priority to receive underwear)

(8) Find someone to place a deposit for beauty treatments The teacher persuades customers to promote it

(9) Announce the promotion time, welcome to xx beauty salon for consultation

(10) Perform a dance and announce the end of the party.

3. Promotional activities (4.20-5.7)

The company’s beauty guide will be stationed in the store for 3 days to cooperate with the beauty salon to fully promote the 5.1 activity plan and promote consumption.

4. What the beauty salon must do

1. Accurately count the number of customers, print out invitations, and ensure the number of attendees (this work must be completed before the 15th, 16th and 17th Send the invitation again during the day and inform the company)

2. Rent the venue (OK hall or dining room is acceptable, it can be divided according to the actual number of people) and decorate the venue (sounds, seats, fruit plates, banners, balloons, etc.) fruits, Preparation of pastries and prizes is attached:

Prizes are given to:

(1) The two friends with the highest consumption and the greatest support in xx are worth 200-300 yuan (prizes will be distributed on site)

(2) New and old customers will send a gift worth between 5 and 10 yuan (send it to the beauty salon within three days after the meeting)

3. Print the 5.1 activity plan and put it on site Send it out during the plan (or run a TV commercial)

4. The boss prepares a speech (mainly a thank you speech, you can give examples such as establishing a good relationship with those guests, speak it out and share it with everyone, before the 18th) Be prepared and be familiar with the script)

5. Arrange for a guest representative to speak (find a guest who is eloquent and has a good relationship with the boss, mainly talking about the beauty salon’s good service, good xx product effect, good boss, and favorite beautician) , the happiness you get in the beauty salon. You can give me an example. Prepare before the 18th and make sure to arrive at the venue).

6. The beauty salon has rehearsed "Grateful Heart", sent invitation letters to guests, and introduced the membership system (must be completed 20 days ago).

7. Arrange a sign-in book at the venue, and a photographer will be responsible for signing in and taking photos.

8. Performance (find two people to confirm and prepare before 20 days) May Day Beauty Industry Activity Theme Plan 2

1. Free Consultant

Free Consultant Here This method is very popular in recent years.

It is to provide additional free consulting services to passers-by who need it during the May Day promotion period, which can expand the popularity and attract some customers.

2. New WeChat New Membership System

In the traditional field, membership marketing is the foundation; in the Internet field, members have been changed into fans, and similarly in the field of micro-marketing, it has also derived The fan economy actually has the same intention. The membership system is the most effective promotion method that can reflect long-term effects. Through WeChat public accounts and WeChat Moments, customer groups can be brought together to the maximum extent.

Conventional practice: New customers only need to pay a small membership fee after entering the store to become a member. Later, with the membership card, they can continue to enjoy various preferential activities in the beauty salon. Various gatherings such as WeChat salons are now popular. Most of the customers of beauty salons are ladies, so beauty salons can organize various activities to bring these people together regularly, which is conducive to cultivating long-term customers.

3. Launch project experiences with special effects

For example: enjoy the whitening moment: May Day Carnival Trio - Beautiful freeze-frame. As long as the customer follows the store's WeChat service account, forwards the main image and text of the event to Moments, and shows the page you shared in Moments to the offline store clerk, he or she can get a free facial mask treatment and gifts worth 139 yuan, including facial masks and value 1 cash coupon of 50 yuan.

At the same time, in order to encourage more women to condition and improve healthy and whitened skin by applying facial masks, a beauty fixing activity was also specially launched to greatly benefit consumers. After experiencing the service at the Fangxiang franchise store during the activity, Share selfies to Moments, and every 5 customers who share selfies to Moments will also receive a gift worth nearly 200 yuan!

4. Voucher activity promotion

Beauty salons can, like shopping malls, implement voucher promotions on Labor Day. They will give out vouchers of corresponding structure according to the amount spent on site. For example, if you apply for a membership card of 1,500 yuan, you will be given 300 yuan in vouchers (no limit on the period). If you purchase skin care products worth RMB 500 or more, you will receive an RMB 80 product voucher (set the expiry date). This is a very affordable promotion for customers who recognize the beauty salon’s projects, products, and services.

Organize activities for nearby units, community groups, etc. to accumulate popularity. Through eye-catching and stimulating activities, potential customers can join the beauty salon in a group. Of course, there are other methods such as regular draws, lottery tickets, door-to-door services, family strategies, etc. As long as the beauty salon prepares carefully, plans various activities, and develops classified plans. You will definitely be able to shine through various solutions in the May Day activities of the beauty salon. May Day Beauty Industry Activity Theme Plan 3

Activity theme: "May Day, let your beauty be fully displayed"

Activity date: 4.29-5.5, one week (Note: Activity Generally don’t do it too long) Purpose of the activity:

a. Use activities during the May Day period to attract more new customers to the store, thereby expanding the customer base and increasing the overall turnover of the store;

b. At the same time, through a series of promotional activities, appropriately guide customers to consume on high value-added items or multiple items to increase the unit price and profit;

c. Make customers feel good and enhance the brand image. .

Specific implementation plan of the activity:

Hair salon:

Discount 1: During the seven days of May Day holiday, the first 10 customers each day can enjoy item 7 20% off products.

Discount 2: Get a coupon with a face value of 18 yuan when you spend 178 or more, and get a 58 yuan coupon when you spend 480 or more.

Discount 3: Add “51 yuan” = “88 yuan”.

Within these seven days, if you spend more than 168 yuan, you can add 51 yuan to buy products with the original price of 88 yuan.

Beauty Salon

Discount 1: Beauty value experience package: original price 568 yuan, trial price 298 yuan (one time only)

Discount 2: Royal Family Spa muscle-relaxing technique (188 yuan) + traditional Chinese medicine meridian removal of dark circles (158 yuan) + holographic body therapy (148-188 yuan) = 258 yuan

Discount 3: Wash and Care 98 yuan, during the event Trial price is 51 yuan

Promotion of the event:

a. The simplest method: send text messages.

If you feel that sending text messages on your mobile phone is very slow, you can use the text message function. Therefore, friends who have not yet activated the text message function, please activate it quickly. The larger the quantity, the better. b. Flyers: One week in advance, the location can be in several nearby areas. Of course, if your location is a local bustling street, you can also distribute it farther away.

Store preparations: banners, posters, and ribbons are essential to create a warm and festive holiday atmosphere.

Remind employees to provide good service, keep smiling, and make customers feel warm. And develop a reward and punishment system.

End of activity:

1. Don’t think that it’s over when the activity is over. Conduct another text message return visit to record the customer's evaluation of this event and improve the shortcomings so that the next event can be better.

2. Make follow-up calls one by one. Follow-up visits can increase the sense of intimacy, but many consumers are unwilling to answer the phone.

Option 1: Beauty care costs one dollar a day. Customers only need to pay 365 yuan to enjoy beauty care for a whole year. The main purpose is to use low prices to attract customers, and then earn other money through year-round sales. profit. Option 2: The annual card is 2,400 yuan, and if you complete it more than 20 times, you will get 1,000 yuan back at the end of the year.

Description: Various schemes similar to the above use low prices to attract customers and then resell them, such as card transfers or project bundling. May Day Beauty Industry Activity Theme Plan 4

Activity Theme: May Day, Perfect Holiday

Activity Time: May 1st - May 7th, 20xx

Activity content:

1. Opening package, endless surprises

2. Race against time at the opening moment

3. Perfect price period, you can choose

Note: All the following activities are only on sale during the May Day event

1. Kick-off package, unlimited surprises

I believe that all women must have it every day The homework is to take care of your own skin, and during the May Day period, the beauty salon franchise stores have launched some beauty packages that comply with seasonal and climate changes to properly care for the skin and reduce the damage to the skin caused by seasonal changes. This package can only enjoy the discounts and services of this event during the May Day period.

May 1st "May Day Labor Meal" Meridian Weight Loss Series

May 2nd "Kai Luo Chief Meal" Hydrating Care Series

May 3 "Playing Beauty Meal" anti-allergic care series

May 4th "Fashionable Youth Meal" nutritional care series

May 5th "Youth Meal" whitening care series

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May 6th "Happy Fun Meal" leisure care series

May 7th "Returning Heart Meal" spleen and stomach conditioning series

2. Starting time, Race against time

The essence is a limited time sale. It is recommended to buy at 8:00-9:00 in the morning, 14:00-15:00 in the afternoon, and 20:30-21:30 in the evening. Products, packages, and courses are all practical and unique, and can make consumers want to consume.

3. Perfect price period, your choice

In order to increase the popularity of the beauty salon, we will pre-heat the later promotion on May 6, which is before the end of the long holiday. There will be a dedicated auction of beauty items starting at 20% off. May Day Beauty Industry Activity Theme Plan 5

1. Activity Theme: If you love yourself, make yourself more beautiful

Activity Date: April 30 to May 3, 20xx

Event information:

1. Any new customers who purchase beauty items during the May Day event may enjoy care discounts

2. Members who come to the beauty salon during the May Day period can enjoy a 40% discount on body massage items and a 50% discount on facial items.

3. New and old customers can understand the skin test for free.

Preparation for the event

1. If you want the event to be held well, you must make it known to the surrounding customer groups. Therefore, the pre-event publicity must start one month in advance.

2. Only by giving more discounts to customers can we win their favor.

Summer is very suitable for door-to-door service activities. You might as well start introducing to everyone during the May Day event that beauty salons will launch door-to-door services in summer.

3. Various products for the beauty salon must be prepared before the event to prevent shortage of products in the beauty salon.

2. Activity theme: Fully display your beauty on May 1st

Activity date: April 30 ~ May 3, 20xx

Activity information:

Discount 1: During the event, the first 10 customers each day can enjoy a 51% discount on the project.

Discount 2: Get a free gift when you spend more than 99 yuan, get a 10 yuan voucher when you spend more than 199, get a 30 yuan voucher when you spend more than 199, and get an 80 yuan voucher when you spend more than 299.

Discount 3: Add “51 yuan” = “88 yuan”. In the past few days, if you spend more than 300 yuan, you can add 51 yuan to buy products with the original price of 88 yuan.

Preparation for the event

1. Do a good job in publicity

a. The simplest method: send information, send WeChat, and make phone calls.

b. Flyers: One week in advance, the location can be in several nearby areas. Of course, if your location is a local bustling street, you can also distribute it farther away.

2. Store preparation: Banners, posters, and ribbons are essential promotional methods to create a warm and wasteful holiday atmosphere.

3. Personnel should be arranged well. Before the activity begins, employees should be trained on the process of the May Day activity and develop a reward and punishment system.

3. Activity theme: Colorful May Day, beauty starts from now

Activity date: April 30 to May 3, 20xx

Activity information :

Surprise one: The first 50 customers every day have the right to buy designated products at a 51% discount;

Surprise two: 10 limited edition flash sales every day, the hottest items Absolute profit, as low as 51 yuan;

Surprise three: every customer who enters the venue will have five must-have small gifts (trial set plus brand logo);

Surprise four: trade in old items for new ones, To express gratitude to old customers, customers can trade in old cosmetic packaging boxes for new ones, which not only achieves the goal of low-carbon environmental protection, but also creates a new marketing point. May Day Beauty Industry Activity Theme Plan 6

1. Card opening promotion

Card opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. Cards come in various forms, ranging from monthly cards, quarterly cards, and annual cards to large ones such as gold cards, silver cards, points cards, VIP cards, membership cards, etc.

Usage method: In order to stabilize loyal old customers, beauty salons will apply for promotional cards for customers during the customer care period, and enjoy a certain discount in the amount, that is, the monthly card is more than the amount of each single consumption. The cost is low, and the total consumption of applying for an annual card is lower than that of applying for a monthly card. Customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various discounts in beauty salons.

2. Discount promotion

Discount has always been an important means of trade promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and has an immediate effect.

How to use: Discount promotion is the most commonly used promotion method in beauty salons. In response to this promotion method, beauty salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to purchase new items when they are launched. Try promotions that offer discounts.

3. Free trial promotion

Free trial promotion is launched by beauty salons in order to attract new customer groups or in the development of new projects, so that customers can first experience the benefits of consumption. A form of promotion.

Usage method: Beauty salons gather customers with certain needs and provide customers with free trials at a fixed time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle.

4. Consumption points and gift promotions

Consumption points are a method used by beauty salons to give back to old customers, so that old customers can get Some gifts given by beauty salons are to encourage customers to continue consumption and bring them a kind of spiritual comfort.

5. "SMS" warm promotion

"SMS" can be said to be very popular now. It has rapidly soared from an interpersonal communication tool to a marketing upstart. What businesses are interested in is the coverage of SMS. Large, high information acceptance rate, strong emotional color, low cost, simple implementation and other characteristics. In current business activities, text messages are widely used to communicate with customers, make appointments, send promotional information, etc. May Day Beauty Industry Activity Theme Plan 7

1. Activity Theme:

"Colorful May Day, Create a Beautiful Self"

2. Activity Date: < /p>

April 29th - May 5th

3. Purpose of the event:

1. Use activities during the May Day period to attract more new customers into the store consumption, thereby expanding the customer base and increasing the overall turnover of the store;

2. At the same time, through a series of promotional activities, appropriately guide customers to consume in high value-added items or multiple items, so as to increase the unit price and profit. ;

3. Make customers feel good and enhance the brand image of the beauty salon and products.

4. Activity content:

Activity 1

Surprise 1: The top 3 every day, as low as 51% off

Whatever you want is beautiful Mei, during the event, the first three customers every day can enjoy a 51% discount on the XXX whitening kit, originally priced at 380 yuan.

Surprise 2: Get a 80 yuan voucher for spending 288 or more

Surprise 3: Trade in old cosmetics for new ones

Customers can take their old cosmetics to the beauty salon and exchange them for new ones. Or change the skin care treatment, regardless of whether the old cosmetics have been opened or not (advocating safe skin care, we will destroy them on the spot), the exchange method is decided by the beauty salon, mainly to achieve a sensational effect.

Activity 2

Discount 1: During the three-day May Day holiday, the first 10 customers each day can enjoy 30% off projects and 20% off products.

Discount 2: Get a coupon with a face value of 18 yuan when you spend 88 or more, and get a 158 yuan coupon when you spend 480 or more.

Discount 3: Add “51 yuan” = “88 yuan”.

Within these seven days, if you spend more than 168 yuan, you can add 51 yuan to buy products with the original price of 88 yuan.