What are the four parts of a well-structured advertising copy?

A well-structured advertising copy consists of four parts: title, body text, slogan, and accompanying text.

In fact, advertising copy does not necessarily have these four elements. Some will simplify it, and the actual situation must be coordinated with the communication method. Advertising copy has two meanings: text written for the product that touches consumers' hearts and even opens their wallets; workers who specialize in creating advertising text are referred to as copywriters.

A good title will attract attention, attract the audience, explain the image, lead the audience to the main text of the advertisement, and express the sales message of the advertisement. Surveys show that on average two to four times more people read headlines than read main text. In order to highlight the title, it is necessary to place the advertising title in the most eye-catching position; express the advertising theme and show obvious and clear benefits and commitments; be novel and unique to attract the attention of the audience.

Advertising slogan:

Advertising slogan, also known as advertising slogan, is the center of advertising and the finishing touch in advertising works. An advertising slogan is a concise slogan statement that is used repeatedly over a long period of time to enhance the audience's impression of a company, product or service, and embodies the staged strategy of advertising. It has the following characteristics and embodies the staged strategy of advertising. Strategy; long-term use in a certain stage; is a slogan; one or two sentences express a complete advertising theme.

Choose the most priority characteristics of the advertising subject for performance. If it is a corporate image advertising slogan, you can use the company's history, patented technology, scale effect, etc. to express it; if it is a product advertising slogan, you can use the product's special functions and the convenience it brings to consumers. , interest points and other aspects to express it; if it is a service advertising slogan, you can choose the service characteristics of the advertising subject and the treatment and services that consumers can get that are different from the general treatment and services to express it.