What kind of techniques are there for exhibitions?

Exhibitions are mainly promotional gatherings organized to promote the company’s products, technologies or patents. Exhibitions have strong persuasiveness and appeal in business interactions. They can not only impress the audience and make friends for the organizer, but also use various forms of communication to achieve better advertising effects and increase visibility. Because of this, almost all business units attach great importance to exhibitions.

Etiquette for organizing exhibitions

1. Determine the participating units

In accordance with the requirements of business etiquette, the organizer should issue formal invitations to participating units in an appropriate manner in advance. The main ways to invite exhibitors include: sending invitation letters, publishing advertisements, holding press conferences, etc. For units that register to participate in the exhibition, the organizer should conduct necessary review based on the theme and specific conditions of the exhibition. When the official list of exhibitors is determined, the organizer should promptly notify the approved exhibitors by special letter so that the approved exhibitors can prepare as soon as possible.

2． Publicity of exhibition content

The main ways to promote the exhibition are:

(1) Publicly publish advertisements; (2) Post posters about the exhibition; (3) Hold press releases (4) Invite members of the media industry to the venue for visits and interviews; (5) Distribute promotional materials and souvenirs:

(6) Hang colorful flags, ribbons or banners at the venue.

3. Booth layout

The basic requirements for arranging the exhibition site are: the various exhibits on display should be reasonably combined and matched around the established theme to complement each other. It should appear orderly and integrated as a whole. Exhibition organizers must do their best to meet the reasonable requirements of exhibitors for booths. If there are many exhibitors and the competition for more ideal booths is fierce, the organizer of the exhibition can follow the conventions of the exhibition and use the methods of drawing lots, bidding, bidding, and according to the order in which the exhibitors have officially registered. Make reasonable allocations.

It is worth noting that all exhibitors hope that they can have an ideal position at the exhibition. Generally speaking, an ideal location, in addition to reasonable charges, should be of appropriate size, have a large passenger flow, be in a more eye-catching place, and should have complete facilities and good lighting, water and electricity supply.

4. Other precautions

No matter what the public security environment is at the place where the exhibition is held, the organizer should take the relevant security matters seriously. Before holding an exhibition, regular approval procedures must be carried out in accordance with the law. In addition, organizers must take the initiative to notify the local public security department of the details of the exhibition. In order to prevent unexpected events such as natural disasters and man-made disasters, you should purchase insurance with a reasonable amount from a reputable insurance company. In order to use the power of society to relieve themselves.

Specific precautions for visiting should be formally documented at the entrance to the exhibition or on the exhibition ticket for the convenience of the audience. When holding a large-scale exhibition, it is best to hire a certain number of security personnel from a legal security company and leave the security work of the exhibition to the other party. The staff of the exhibition organizing unit should consciously establish a good safety awareness and do their best to ensure the safety of the exhibition. In addition, the organizer of the exhibition is obliged to provide necessary auxiliary services to the exhibitors, so as to bring the exhibition to a perfect conclusion.

Etiquette for participating in exhibitions

1. Image etiquette

(1) The image of the staff. Under normal circumstances, personnel working at the booth are required to dress uniformly. The most appropriate attire is to wear the uniform of the unit, or a dark suit or skirt. At a large-scale exhibition, if the exhibitor arranges a special person to greet guests, it is best to ask them to wear a brightly colored single-color cheongsam and a bright red ribbon with the name of the exhibitor or its main exhibit written on the chest. In order to indicate their respective identities, all staff should wear a badge on the left chest, except for the hostess.

(2) The image of the displayed object. The image of the displayed objects mainly consists of the appearance of the exhibits, the quality of the exhibits, the display of the exhibits, the layout of the booth, and the materials distributed.

Exhibits used for exhibitions must be perfect in appearance, select the best from the best in terms of quality, be neat and beautiful in display and pay attention to priority, and the layout must take into account the prominence of the theme and the attention of the audience, and be used in the exhibition Relevant information distributed directly to the audience at the meeting must be printed beautifully and include the main contact information of the exhibitors.

2． Etiquette of exhibition service

At the exhibition, the staff of the exhibitors must serve the visitors enthusiastically. Once the exhibition officially begins, all participating staff should take their places and stand to welcome guests.

When the audience walks into their booth, the staff should smile and actively greet the audience. When visitors visit our unit's booth, staff can follow them and explain to the visitors. When the audience leaves, the staff should say goodbye sincerely and bow to the audience.

Expert Tips

According to the types of exhibits, they are divided into: single exhibitions and comprehensive exhibitions.

According to the purpose of the exhibition, it is divided into: promotional exhibition and sales exhibition.

According to the time of the exhibition, it is divided into: temporary exhibition, regular exhibition and long-term exhibition.

According to the region of the exhibitor, it is divided into: international exhibitions, intercontinental exhibitions, national exhibitions, provincial exhibitions and local exhibitions.

According to the venue of the exhibition, it is divided into: open-air exhibition and indoor exhibition.

According to the scale of the exhibition, it is divided into: small exhibition, medium-sized exhibition and large-scale exhibition.