Joke Collection Website - Bulletin headlines - How? He's still laughing at earning other people's money. Now the price in the market is very transparent ... please give me some advice.
How? He's still laughing at earning other people's money. Now the price in the market is very transparent ... please give me some advice.
Anyone who has done sales will feel that the customer's bargaining is like a beautiful but heartbreaking love song, which will always accompany him. From the small dish business in the market to the millions of huge transactions between industrial and commercial enterprises, buyers and sellers are always entangled in the transaction price: buyers always shop around for a good price and a low price, while sellers claim that they are worth the money and lose money to win a higher transaction price; Buyers often say "goodbye" to sellers on the pretext of high prices. In order to keep customers' "hearts", sellers finally cut off "profits" forever. There seems to be bargaining everywhere in the market. For businessmen, complicated prices are always a painful thing. In order to effectively avoid this kind of pain, we can try to work hard from the following aspects: First, we should be proactive and bargain before business negotiations. We can explain to the other party that our supply price has been "fixed" and cannot be lowered for various reasons. I hope the other party can understand. Put "bad words first", block customers' bargaining mouths, make them want to bargain but can't, and get a preemptive effect. In shopping malls, specialty stores and other business places, we often see such signs: "sell at a low price, bargain without saying anything." If someone wants to bargain when shopping, his salesperson will politely point out, "Sorry, we don't bargain here." . In this way, it is easy to avoid a war of words with customers. In addition to indicating the business rules like this to prevent customers from bargaining, you can also refer to the following two preemptive methods: 1 to explain to customers the factors that affect price customization, such as unique raw material formula, advanced processing technology and powerful advertising. Explain the reason of "high price" and make customers feel that it is really a penny for a penny. 2. It shows that the operation of this variety is also unprofitable, and it is entirely dependent on the old relationship with a certain manufacturer for many years to take over this business. I hope the customer can help take care of it this time; And told him that he would make up for it in the future cooperation with other varieties. Of course, the implementation of this "preemptive strike" method must have a premise, that is, the product itself is excellent, fashionable, popular and sells well, and will not directly affect the final purchase of customers because of the price. Otherwise, customers will be rejected. Second, look at the face, judge the situation and quote. In order to effectively avoid customer bargaining, clever quotation is very important. This involves a series of problems such as the classification of customers, the way of quotation, the choice of time and place. First, distinguish customer types and make targeted quotations. For those customers who don't know the price situation aimlessly, they can bid high and leave some bargaining space; For customers who don't know the price of specific varieties, but know the pricing rules of all aspects of sales in this industry, they should quote moderately and at a reasonable level; For those customers who know the specific price and can buy the same variety from other channels, try to reduce the price, retain customers and not lose money. In a word, it is to quote different prices for different types of customers, "what songs to drink on the mountain". Second, pay attention to the quotation method. In the quotation method, we should pay attention to three points: a. quote the price of the smallest unit. For example, when quoting beer, we usually quote 1 bottle price (1.50 yuan), but not 1 piece price (36 yuan). It is for this reason. Because the overall quotation is not easy to convert into unit price, and the overall price is large, it will give people the impression of high price for a while. B, quote the corresponding price in the average time unit. For example, a box of Qumei (a diet pill) costs 285 yuan, which many people think is too high. At this time we can use it to make a detailed calculation. A box of 30 capsules can be taken for 30 days, and the average daily cost is only 9.50 yuan. Compared with similar products, the average price is more than ten yuan a day, which is still cost-effective. C, do not quote the integer price. Overreported a few hundred dollars and a few cents, and underreported a few hundred cents. First, the more specific the price, the easier it is for customers to believe in the accuracy of pricing; Secondly, in the process of customer bargaining, we can use the score as a bargaining chip to "make profits" to each other. In addition, it is also a good method to ask customers to quote the affordable purchase price in advance. Iii. Quote 1 at different times, places and people, and offer different quotations to customers at different times. We can give a vague report when the customer is as busy as a bee. The price gives him a general impression of the price of this variety, and the details can be discussed another day. When customers have a clear purchase intention, they should seize the opportunity to quote a specific price, so that they can have a more specific understanding of the product price. When there are many business people in the same industry and the competition is fierce, it is not appropriate to quote. At this time, customers were too busy to remember the quotation, but careful competitors grasped our price, which became their breakthrough to attack us. 2. Quote in the right place. Quoting is a serious matter, so you should choose to quote in a more formal place such as the office, otherwise it will give customers a casual and careless feeling. And outside the office, talking about work matters such as quotation takes up private time, which is easy to arouse customers' resentment. 3. Grasp who to quote. In business communication, price is often a sensitive topic, and it is even a secret for projects that need bidding and negotiation. Therefore, when quoting, we must find the right key people and meet the general public, so that we can "put all our money into my heart". It is futile and even counterproductive to quote a person who can't be the Lord.
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