What is Apple's philosophy?

Jobs once said that this situation is the most dangerous when the product person is no longer the person who pushes the company forward, but the marketer pushes the company forward. Many companies have excellent engineers and smart employees, but fundamentally, what these companies need is the "gravity" that brings everything together, that is, products. Otherwise, you may get an amazing technology floating in the universe. These pieces of technology can't combine into great works.

Idea 2: Talent comes first.

Jobs has never been stingy in recruiting talents, and even personally participated in the recruitment work. Recruiting first-class network talents or forming an "A-level team" composed of first-class designers, programmers and managers has always been his core work. He participated in the recruitment of more than 5000 people in his life, but not many people actually recruited. In other words, he passed the initial stage of the company strictly, so Apple left behind world-class talents.

The third concept: the pursuit of perfection

Jobs paid great attention to details. On the eve of the release of the first iPod, Apple employees stayed up all night to change the earphone connector because Jobs felt that the plug-in sound was not strong enough.

Idea 4: Dare to be cruel

Jobs was proud of the products he cut and released. He made great efforts to copy a Palm Pilot, but when he realized that the PDA would be eclipsed, he cut the plan directly. After this incident, his engineers were liberated and devoted to the research of iPod.

Idea 5: Grafting Art

The original team studying Mac has educational backgrounds in anthropology, art, history and poetry. This has always been an important factor for Apple products to stand out. The appearance and touch of a product are its soul. But it is difficult for computer scientists or engineers to see this importance, so any company must have a leader to realize this importance.

Idea 6: Keep learning.

When designing the original user manual for Apple, he carefully studied the fonts, typesetting and paper weight used in Sony's manual. When designing the shell of the first Mac, he has been wandering in Apple's parking lot, studying the body design of German and Italian cars.

Idea 7: Minimalism

One of Jobs' design concepts is continuous simplification. He once asked the designer to remove all the buttons on the early prototype of the iPod, including the on-off button. Designers were quite frustrated, but it was this idea that developed the iconic scroll wheel to replace the buttons on the iPod.

Idea 8: Keep a secret.

At Apple, no one talks casually, and everything is based on the need to know, so the company is divided into several independent units. This secrecy also makes people enthusiastic about the amazing products displayed by Jobs.

Idea 9: Stay in the team.

The original Macintosh computer team was only 100, neither more nor less. If 10 1 person is employed, it means that one person will be kicked out of the room. Jobs also thought that he could only remember the names of 100 people.

Idea 10: more rewards and less punishment

Although Jobs is fierce, he can't tolerate those underlings who are not smart enough. But he also dares to give generous rewards to those outstanding talents. Jobs said: "Apple employees started to hold stocks very early. We are one of the earliest companies in Silicon Valley to implement the stock system. In addition to salary, each of our employees also has stock income. This is a very equal company management method, initiated by HP and established by Apple. "