About the promotion plan

In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance, which is a business plan that defines the time, place, purpose, expected effect, budget and method of activities. So how should the activity plan be formulated properly? The following is the promotion plan (selected 6 articles) I compiled for you, for reference only. Let's have a look.

About the promotion plan 1 I. Purpose of the promotion activities

Use the golden holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate channel activity, and effectively grasp the customer information of consumers.

Second, the promotion target

Target consumer groups of Xxx

Third, the promotion time.

20xx year x month x day, the promotion interval can be advanced or extended as needed to ensure that the promotion activities reach consumers.

Fourth, promote cities.

National xxx retail store. Large-scale promotional activities are mainly located in third-tier markets and cities with poor sales performance, which can not only avoid large-scale damage to the brand image, but also greatly enhance xxx's local sales performance and popularity.

Verb (abbreviation for verb) the way to promote sales.

Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.

The theme of intransitive verbs promotion activities

May 3rd+1day shopping spree

Seven, promotional products

Xxx series special products

Eight, promotion strategy

In order to complete the inventory clearance work in different seasons before the year, the May Day promotion activities were planned, and the profit was given to consumers as the main operation means; In order to show the integrity of xxx brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales.

This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:

1, once you buy it, you must send it! (First gift) If you have ever bought xxx products, you can get a pair of colored cotton socks by accumulating 300 yuan shopping vouchers at the business outlets.

2, buy now, send it right away! (Second gift) On May 4th, all designated products enjoy the happy price of May 1 day! New product 8. 20% discount, see the price tag of May 1 day. Buy any xxx product, get a pair of underwear over xx yuan, and then get a discount!

3, special offer, special delivery! (The third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.

4, even if you don't buy it, you can still send it! (Fourth gift): Attracting female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.

Tips: Even if you don't buy things at the xxx counter, you can participate in the lottery game as long as you are willing to fill in the customer information.

Award setting: the first prize is beauty and skin care products worth xxx yuan (which can also be changed into xxx products with higher value).

Second prize xxx colored cotton underwear or equivalent xxx products.

A pair of xxx socks that won the third prize or equivalent xxxT products.

Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation. This activity is aimed at female consumers. The first prize is purchased locally by the dealer, and the number of the second prize and the third prize is set by the dealer according to the local sales situation. The lottery tool chooses to use the WeChat marketing function of the mobile phone, so the lottery can be carried out without buying props for making lottery games, and the merchants can also check the lottery data in the background, saving the labor cost of management. Moreover, there are many lottery games to choose from for the mobile phone WeChat marketing function of the event party, and the minimum is only 198 yuan, which can be said to be very cost-effective.

Nine. Preparation of large-scale promotion activities

1. During the activity, the activity site will send sales staff to distribute DM sheets at the gates of major shopping malls.

2. At the event point, when the store or monopoly point closes on a certain day in X month, the theme flag of the event will be hung in the store or monopoly point, and posters will be posted to attract consumers to stop and watch and set off the theme promotion atmosphere.

3. Place a theme background and content description material (X-stand or other materials) in a conspicuous position at each monopoly point.

4. The activity area should be at least 50 square meters. You can choose the open-air square in front of the mall or walk, or you can choose the activity square in the mall. Because there are many brands and manufacturers engaged in May Day activities, the venue should be negotiated in advance, and the sooner the better.

In order to strengthen the attraction of the event and the atmosphere of the scene, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful.

Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. Several models are placed around the T-shaped platform, and there are buoys 10-20 sections around it. All the goods are placed between the float and the runway. All available places on the site should be painted with xxx advertisements to create a good atmosphere.

X. personnel arrangement

This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:

1, dispatch personnel on a single page

During the event, DM sheets will be distributed in the traffic passage of the event venue during business hours every day, which is responsible for transmitting the first-hand information of the event to female consumers. Requirements are: good image and temperament, neat dress, xxx obvious signs.

2. Activity inspector

During the execution of the event, each region will send personnel to inspect the event, and if there is any deviation in the operation of dealers around the region, they will immediately make adjustments to ensure the synchronization of activities around the region.

About the promotion plan 2 I. Purpose of the activity

With the improvement of living standards, milk has become one of the indispensable nutritious foods in people's lives. It plays an important role in our health. Mengniu, Yili and Guangming are the three pillars in the China market, among which the total sales of these three products account for 80% of the total market sales, while Mengniu accounts for 30% of the total sales, ranking first.

In order to give back to consumers and establish and maintain Mengniu's corporate image. This promotion is to improve the popularity of Mengniu.

Second, the active object.

The promotion of this activity is aimed at consumers.

Third, the theme of the event

Mengniu sends health, weekend mobilization!

Fourth, the way of activities.

1, this activity is mainly based on the joint promotion of Mengniu and supermarket.

2. Anyone who buys Mengniu Telunsu, Mengniu Zhenguo and Mengniu Future Star at the same time can get a ticket to participate in the game.

3. The game object participates in activities in the form of mother and child or mother and daughter, and the child must be between 5- 10 years old. (If you don't want to participate or are not within the scope of the game object, you can exchange it into a shopping voucher with a face value of 50 yuan in the supermarket and use it in the designated supermarket. )

Verb (short for verb) contest

1, game theme

Move the milk and win the prize!

2. Rules of the game

A, mothers can take their children to participate in activities.

B, the mother can carry her children on the basket and run to the designated place at the fastest speed, put different kinds of Mengniu bulk milk into her basket, then run back quickly, put down the children and the basket in her hand, and each child sorts different kinds of Mengniu bulk milk, and then repeat the previous actions until all the milk is taken out and sorted. A short time is better.

C, each group has ten pairs of mother and child or mother and daughter, and they compete at the same time.

3. Game awards

The first place can get the 300 yuan Prize.

A box of high-calcium milk

The second place can get a bonus 150 yuan.

A box of high-calcium milk

The third place can get a bonus of 100 yuan.

A case of pure milk

The remaining participating consumers can get a box of pure milk.

Time and place of intransitive verbs' activities

time

20xx— 10—0 1—20xx— 10—05

16:00— 18:00

location

In front of major supermarkets

Seven, preliminary preparation

1. Carry out promotional publicity in front of major supermarkets, post promotional advertisements, and do as much publicity as possible for promotional activities to prepare for the smooth progress of promotional activities.

2. Arrange in front of major supermarkets: 3 promoters, 3 event arrangers, 3 food orderers and 3 porters.

3. Material preparation: 30 boxes of milk are placed in front of the major supermarkets, and sufficient prizes are prepared to avoid shortage during the activity.

About the promotion plan 3 I. Promotion purpose:

1. Improve the visibility of our store in this community and expand the visibility.

2. Attract new customers to shop.

3. Encourage old customers to introduce new customers and stimulate old customers to buy again and again.

4. Stimulate in-store transactions.

5. Increase our sales and add new customers.

Second, the promotion form:

Third, the material preparation:

1, 1000 free optometry card (self-made).

2. Banner 1. (hanging in the shop)

3. Two popular posters.

4, a number of small gifts.

Fourth, the date of the event:

Detailed rules for the implementation of verb (abbreviation of verb) activities:

Free optometry cards should be printed a few days before the activity, and the staff will go out and distribute them in turn at the school gate or nearby communities.

Matters needing attention in issuing optometry cards:

1, Target customer group locking: Focus on customers with glasses, regardless of age level.

2. Smile and be sincere when handing over the card, and then hand over the card to the other party after obtaining the customer's consent.

3. The customer's information is filled on the card. Try to persuade customers to fill in details such as name and contact number.

4. The specific words are as follows: Hello! Our eye-catching glasses chain recently launched a free vision test.

In order to better improve the effect of beauty salon promotion activities and establish the external image of beauty salons, the beauty salon promotion plan has become the focus of business audit. The promotion plan of beauty salon is the crystallization of the planner's wisdom and the summary and formulation of the scientific and reasonable marketing activities of beauty salon. Here, I have prepared a beauty salon promotion plan for you, hoping to bring you some promotion ideas.

Beauty salons lack systematic training, especially sales. Crossing the river by feeling the stones is a scenic spot in China beauty salon, which is either to adjust the mentality, to improve the sales skills, to manage the store affairs of a case, or to hold fancy terminal meetings. These are parts, not systems. Only partial, not comprehensive. It's just tactics, not strategy. Just now, not in the long run. It's just a headache, not an overall promotion.

One store is doing well, so why not open a second one? Why use big stores to raise small stores? Why do you feel overwhelmed and left behind when you get bigger and there are more and more people? System, or system, the lack of system engineering is a top priority for beauty salons. The future success of beauty salons depends on a system, not a little cleverness. The system determines success or failure.

About Promotion Plan 4 I. Activity Background:

With the rapid development of e-commerce, online shopping and online shop opening have become a fashion in university campuses. In our school, there are many students who are willing to open a shop in Taobao, whether they are e-commerce majors or non-e-commerce majors. In order to provide a platform for students who are willing to open a shop in Taobao and those who have already opened a shop in Taobao, this contest is specially held.

Second, the organizer:

xxxx

Three. Co-organizer:

xxx

Sponsor: xxx

Four. Participants:

Xxxx all students

Verb (abbreviation for verb) Activity time:

20xx 165438+ 10 to 20xx 1 65438+10/0.

Location of intransitive verbs:

Need to decide or solve

Seven. Registration method and award setting:

(1) Students can register individually and in teams.

(2) The registration period is 20xx1October 20th to1October 24th.

(3) ace store manager 1 certificate+prize.

Ace team 1 certificate+prize

Runner-up Team 1 Certificate+Prize

2 certificates+prizes for runner-up team

Participation award 4 certificates+prizes

Eight. Activities:

The first link: Taobao shop planning

Activity arrangement:

1. From the date of registration, the contestants will make their own plans for opening Taobao stores according to their own ideas.

2. Competitors and teams should submit their planning schemes to the organizing committee of the Games in electronic files and paper form before April 5th.

3. A professional teacher evaluates the planning scheme, and the excellent scheme enters the second round.

Requirements:

1. The planning book includes the positioning and objectives of Taobao stores, the overall situation analysis of Taobao peer stores, the team building scheme of Taobao stores, the decoration scheme of Taobao stores, the logistics scheme of Taobao stores, the promotion scheme of Taobao stores, Taobao rules and after-sales service, etc.

2. The planning book should include the storefront design of Taobao store.

The second link: ppt demonstration of store opening plan

Activity arrangement:

1. The contestants and teams make ppt according to their own planning scheme and explain their own planning scheme.

2. Shopkeepers compete, analyze competitors' stores, know yourself and know yourself, and win every battle.

Requirements:

1. Making ppt with office2003.

2. The analysis of your store's future development should be well-founded.

3. Analyze competitors' stores and highlight the advantages of their own stores and the advantages and disadvantages of each other.

Nine. Activity arrangement:

165438+1before 9 October, plan and publicize the event.

1 65438+1October1to165438+1October 7th, the entry time.

Before 1 1.5, it is the submission time of the activity plan.

165438+1October 10 is a ppt demonstration of the second phase of the store opening plan.

About the promotion plan 5 I. Purpose of the activity

Taking advantage of this good business opportunity, xx attracts people through planned promotion activities, improves the sales of the whole store, enhances the reputation of this supermarket, and establishes the image of "good quality and low price" in the hearts of consumers.

Second, the time period.

20xx year x month x day -x month x day, a week in all.

Third, the promotion theme

Congratulate xx, reciprocate, and keep your promise to your relatives and friends.

Fourth, detailed plans.

(A) shopping has a "gift"

Main contents: The first 10 customers who have shopped in 200 yuan in this supermarket from X to X will get a bag of 5kg rice at the customer service desk for free with the shopping receipt. Each receipt is limited to one bag, and it will last every day 10.

(2) Key points of implementation

1. No matter what kind of publicity method is adopted, it must be marked with "one bag is limited for each receipt and 10 bag is delivered every day", otherwise it will easily lead to customer complaints.

2. The gift distribution office is set up separately, and attention should be paid to: patience and courtesy.

(3) Happiness comes from heaven.

Main contents: All customers who shop in this supermarket from X to X have the opportunity to get the purchased goods for free. During these five days, the supermarket will hold two "Happy Days" from time to time, every morning, noon and evening. At the beginning of the activity, the first customer in front of each cashier was the contestant. As long as the table tennis table shows your cashier number, you are the lucky one in this activity, and you will feel a kind of joy of "falling from the sky".

(4) Key points of implementation

The props needed for this activity are:

1, table tennis.

2. A lottery box. (You can use a commodity packaging box, but it's not too big. The box should be sealed. There should be a small hole in the top of the box, which can just reach into an adult's hand and is basically seamless. )

3, an electric horn.

At the beginning of this activity, the person in charge who has the right to sign the bill (free shopping) needs to be present.

The operation process of this activity is:

1, broadcast the announcement to start the activity.

2. All cashiers stop the cashier operation.

3. The host briefly introduces the rules of the game.

4. Invite a customer to participate in the lucky draw.

5. After the host announces the winning cashier number.

6. After the host announces the number of commodities purchased by the winners.

7. The winning customer speaks.

8. Announce the end of the activity.

I am a bargain hunter.

(1) Main contents:

In order to repay the patronage of the local people, our supermarket will launch a 7-day "I am a bargain hunter" promotion from X to X. There will be many fresh, food and department store promotional products for you to choose from, and we look forward to your visit again. See leaflets or supermarket posters for details. The activity lasts for 7 days, and the original price will be restored when it expires.

② Main contents:

At this moment of bidding farewell to the old and welcoming the new, many dreams are hoped to come true this year. As long as you shop in this supermarket from XX to XX, and the shopping amount is above 50 yuan, you are eligible to participate in this activity. Please take the cashier's receipt to the customer service desk to exchange lottery tickets, and then put them in the lottery box. The supermarket will hold a public lottery at the gate of the supermarket at 8 pm on X. (See supermarket poster for details)

1, key points of implementation:

Provide the lottery scheme of this activity for reference:

First prize microwave oven (two sets).

A set of second prize household kitchen utensils (six pieces).

A third prize glove or hat (ten).

65,438+000 commemorative prizes and souvenirs.

Note: Souvenirs need to be provided by suppliers.

2. This activity needs props:

(1) One lottery box.

(2) For multiple lottery tickets, the lottery ticket must have a positive coupon and a negative coupon, and the positive and negative coupons must have the same number.

Precautions:

(1) During this activity, the front desk should make a good registration, including the customer's name, address, gender, shopping amount and lottery number; So as to facilitate verification.

(2) The specific plan of this activity should be informed to customers in a prominent position at the entrance of the supermarket in the form of posters.

(3) If it is convenient near the entrance of the supermarket, the prizes can be displayed in kind; If there are difficulties, pictures of prizes will also be displayed.

(4) After the activity starts, the in-store broadcast will inform the customers once every half hour.

(5) Open the lottery to invite the notary office to send someone to notarize on the spot; And invite on-site customers to assist in the lucky draw; After the final winning list comes out, the winning customers' list (first prize and second prize) will be announced on local TV stations to improve the credibility of similar activities in the future.

About Promotion Plan 6 I. Activity Background:

With the arrival of another year's Double Festival, major brands are gearing up and launching various promotion methods. The hottest promotion war of this year is about to be staged in the market. How to develop more favorable market share, attract and stabilize target customers has become the top priority in this promotion war. In order to do a good job in the promotion of Mid-Autumn National Day, Golden Sanitary Ware must launch effective promotion means to win a place in the market.

Second, the purpose of the activity:

Deepen brand promotion with the promotion of activities, so as to improve brand awareness.

Offer discounts to consumers and increase the sales of specialty stores all over the country.

Third, the theme of the event:

Meet the gold medal bathroom and celebrate the Mid-Autumn National Day.

Substitution: gold medal trip to China, two-section music.

Fourth, the propaganda slogan:

Happy and colorful double festivals, enjoy the gold medal gift!

Choose the golden bathroom and enjoy the golden life!

Gold bathroom, ten-year quality, five-year commitment!

Verb (abbreviation for verb) Activity time:

X. X-X. X is held simultaneously throughout the country. During the whole activity, the company assisted in the promotion. The pre-publicity warm-up time of each store activity is X-X weeks, and the activity time is X days.

Application of intransitive verb scheme;

All stores in first-and second-tier cities are selected to be implemented in third-and fourth-tier cities.

Seven. Activities:

Meet the carnival 1: who will spend the carnival lottery?

From now on, consumers can participate in the lucky draw for free by filling out the questionnaire in the gold medal bathroom store and get the right to buy the toilet at a lucky price.

1. Anyone who enters the store to fill in the questionnaire during the activity will get a free lottery ticket if the questionnaire is valid, and each person will be limited to one ticket, and one ticket will be distributed every day 100. (each household is limited to one)

2, x, x, x,11:00 ——11:30 every day, you can enjoy the lucky price of X99 yuan to buy a set of RF 2 xxx toilets with the original price of xxx. Before 1 1: 00, put the auxiliary tickets of lottery tickets into the lottery box in public.

3. Unpaid lottery tickets are worth 65,438+000 yuan, and one ticket can be used if the order exceeds 20xx yuan (excluding special products).

Key points of implementation:

1. During the lottery, the fairness and openness of the lottery should be guaranteed.

2. The price of the product is decided by the dealer.

3. The lottery is mainly to attract popularity and pay attention to controlling the order on the spot.

Analysis:

Taking advantage of customers' greedy psychology, we can attract customers and collect customer information in the early stage of the activity, and at the same time, questionnaire survey can help new customers increase their confidence in buying gold-medal bathroom. X99 yuan needs to be bid.

Meet carnival 2: crazy buying day, invite you to party

On the day of snap-up, it will be sold on the spot at10: 00-1:00 every morning, with a limited edition of 30 sets each. There is a bargain-hunting discount every day 15:00- 16:00, 1 hour. Shocking specials, bargain-hunting discounts, live release!

Crazy buying days are Mid-Autumn Festival (X. X) and National Day (10. 1)。

Key points of implementation:

1, released limited-edition products at the scene: a toilet, a shower faucet and a bathroom cabinet, each limited to 30 sets.

2. The information of surprise specials must be enlarged, so that consumers themselves can become our propaganda team;

3, the formulation is mainly to let consumers know that the special price is hard to come by, so we must strictly control the time limit;

4, limited buying, reflecting limited special products, in order to improve market awareness.

5. Specially put special products and unsalable products in Zhongdao District, and make an explosion sign in a special area.

6. The specific snapping time and product type shall be decided by the dealer, and attention shall be paid to controlling the atmosphere and consumer sentiment.

Analysis:

This activity is mainly to accumulate popularity, on the Mid-Autumn Festival (X. Xx) and National Day (X). X) It's crazy shopping day, so it's very important to attract customers to the specialty stores to learn about the products.

Meet Carnival 3: Selected Packages, Carnival Combination

During the activity, consumers can choose any combination of AB or ABC in the specified product type A/B/C collection.

A+B carnival price: 2XXX yuan

A+B+C Carnival Price: 3XXX Yuan

The product types are as follows:

A: Toilet: (3 models)

B: Bathroom cabinets: (2 models) (including faucet)

C: shower faucet: (3 models)

Key points of implementation:

1, the product model is decided by the dealer.

2. The packaging price is decided by the distributor.

3. Choose products with similar prices.

Analysis:

This activity is mainly to raise awareness and promote consumers to buy with low-priced packages. If consumers need to replace one of the products, they will refund the difference according to the normal sales price, so that consumers can feel respected.

Meet Carnival 4: Wheel of Fortune, happiness falls from the sky.

1。 During the activity, every purchase of 20xx yuan (excluding preferential price and 40% deposit) can participate in the lucky wheel once, that is, 4000 can participate twice, and so on.

2。 Lucky wheel award:

First prize: 200 yuan.

Second prize: 100 yuan

Third prize: 50 yuan.

Lucky Award: Small gifts such as ashtrays and umbrellas.

Key points of implementation:

1, lucky wheel prize setting. (***20 cells)

First prize: 200 yuan (accounting for 10%, * * *).

Second prize: 100 yuan (accounting for 20%, * * * Sifang)

Third prize: 50 yuan (accounting for 30%, * * * six parties)

Lucky prize: small gifts such as ashtrays and umbrellas (accounting for 40%, * * * eight squares).

2. The specific amount and margin ratio can be adjusted by dealers themselves, and the increase of margin ratio is mainly for withdrawing funds.

3, this activity is to attract people's popularity, to focus on packaging, turntable in eye-catching places, to meet people's entertainment and interactive psychology.

4. In the process of rotating the turntable, human touch is considered invalid.

5. The turntable needs to rotate for more than one cycle. When the turntable rotates to a controversial position (the position where two prizes are combined), it needs to be rotated again.

6. This activity can be carried out simultaneously with other activities.

Analysis: the proportion and amount of the first, second and third prizes should not be too low, otherwise it will feel like a show. The key is to choose several time periods in the morning and afternoon to turn the turntable, so that customers who have placed orders can stay, which greatly improves the lively atmosphere of the store. At the same time, setting a span of 20xx yuan is conducive to promoting consumers' re-consumption and clinching large orders.

Meet carnival five: carnival gold medal, love transmission

During the activity, all shoppers will get 8 Zhang Aixin Pass cards for free, consumers with love cards will enjoy the shopping price activity, and each household can only use one card), and the recommender will get a beautiful love gift worth 168 yuan (the amount of a single transaction exceeds xxx yuan).