Alibaba double 1 1 slogan

Double 1 1 Global Shopping Carnival was originally created by China people, and it was an online trading day that was artificially fooled. There are not only the psychological needs of China people to conform to the crowd, but also the small and cheap (discounted price of the day) mentality.

In 2009, "Double Eleven" was born, which is an e-commerce festival invented by Zhang Yong, the current CEO of Alibaba. Today, it has become an annual shopping spree for global (mainly domestic) consumers.

At that time, Tmall was just a Taobao mall. According to Ali official website's sources, in 2009, I want to plan an online shopping festival. When choosing the date, I take into account that there are basically specific festivals every month except 1 1. In addition, 165438+ October, as a special stage of autumn and winter season transition, is a good time for people to shop.

In addition, people have long secretly designated11.11as Singles' Day. As this day is single dog's day, choosing this day can inspire people to spend boring time shopping. So, double 1 1 is established!

In the first double 1 1, although only 27 brands participated, the transaction amount of Alibaba on that day was 52 million yuan, which is also a single-day historical record. In 20 17, it reached168.2 billion yuan, and this year it set a new record of 2 135 billion yuan.

Later, with the participation of JD.COM Platform, Suning, Xiaomi and other e-commerce companies, they were also given more carnival colors! But Tmall has always occupied the position of king. However, this festival is just like the "Spring Festival travel craze", or even worse. This is because people spend unevenly on the same day to buy cheap things. In fact, many participating businesses have pushed up the price before the discount!