Is there such a sentence: "Humans have moved from barbecue to civilization"? Is this the slogan of one-inch barbecue?

Take a look at the entrepreneurial story of Xiao BBQ boss, the leader of China BBQ!

Hu Jiwen's resume: male, Han nationality, 1974, Xinyang, Henan, primary school education. 199 1 came to work in Baotou, worked as a coolie in the battlefield and worked as a night shift worker in Baotou steel. 1993, Hu Jiwen, who was only 19 years old, was pregnant with 50 yuan and started her own barbecue stall. After going through hardships and tribulations, he inherited and developed Lucheng barbecue culture with extraordinary spirit and tenacity, unique cultural concept and innovative spirit, and achieved success step by step. In 2004, Inner Mongolia Xiaoxiao Restaurant Chain Co., Ltd. was formally established and served as the chairman. Up to now, Xiaoxiao catering chain company has more than 40 franchise chain stores all over the country, involving snack bars, convenience hotels and other industries, and has become a well-known catering chain company in Inner Mongolia.

Hu Jiwen's life motto: You don't need to pursue many great things in your life, just do one thing well.

The essence of "little one" corporate culture: to understand the charm of fire protection, to inherit the spirit of fire protection, and to turn the cause from "little one" into a giant.

The earliest origin of human barbecue should be the same, but the later development direction is different. Relatively speaking, the evolution of barbecue in China is better, and the form of barbecue and processed food in China is very different from that in primitive society. The ancestor of China barbecue should be regarded as mutton kebabs in Xinjiang, while the barbecue in Inner Mongolia and Northeast China has made the greatest contribution to China barbecue, especially in Inner Mongolia, which has gradually become the mainstream of the catering industry. In Lucheng, a group of people have emerged in the past decade to inherit the national barbecue industry. One of the successful people is Hu Jiwen, the founder of Tiny, who inherited and developed the barbecue culture in Lucheng with his unique cultural concept and innovative spirit, and became the leader of the barbecue industry in Lucheng.

More than 20 years ago, due to family poverty, Hu Jiwen dropped out of primary school at the age of 14. The following year, he left his hometown of Xinyang, Henan, and began his journey. Both Shenzhen and Shanghai have left his footprints. Finally, it was Lucheng, a hot land, that accepted him and let him start the first step of starting a business.

In the late 1980s, the wave of reform and opening-up swept through China. In order to find a way to change their fate, a large number of migrant workers flock to southern cities to work. Several young people in Hu Jiwen Village also go out. When they go home during the holidays, they bring a fresh atmosphere to the villagers in terms of clothes and manners. This touched Hu Jiwen a lot, so the idea of going out to explore the world came into his mind. That year, he dropped out of primary school and went to Shenzhen without telling his parents.

Hu Jiwen imagined Shenzhen as a paradise, but when he walked into Shenzhen, he felt otherwise. At that time, Shenzhen had just reformed and opened up, and construction sites were everywhere in the world. He is very young. On the first day, I found a dozen construction sites and didn't want him. He spent the night by the roadside, and the next day it was the same, but on the third day he had to return. When I got home, I was beaten up by my father. Although his trip to Shenzhen failed, he was still unwilling. Soon, he followed a cousin to a shipyard in Shanghai and worked as a painter. He paints the bottom of the shipyard every day and earns 5 yuan a day, which makes him dizzy. After working for two or three months, my skin was allergic, so I couldn't hold it any longer and went home again. Later, his family, including those who knew him, thought he was a little naughty, didn't like to do farm work and couldn't go out. After working at home for more than a year, he came to Baotou again.

When Hu Jiwen got the bag, he only took the phone number of a classmate. But when he got off the train, he was shocked, lost his number, couldn't find his classmates, and stayed in Baotou for a day. Just as I was about to return, there was a bunker near the railway station, and several bosses were recruiting. Curious, he asked how to recruit and what the conditions were. The boss said there were no conditions, as long as he could work. He went, a pole, two baskets, a big shovel and a sieve, sifting sand in the bunker. He 16 years old that year. Not to mention the hard work of screening sand. After working for two months, the shoulder pole was worn out. First, a cocoon grew, then a sore, which hurt when touched. If you continue to work, your shoulders will be exhausted. A towing driver saw this in his eyes and said, you can't do this job, young man. We adults did it. I'll find you an easy job tomorrow night. So he went to a unit in Baotou Steel for three years.

One winter, he and several buddies went to a barbecue stall near Baotou Steel Guest House to have a barbecue. It's especially nice to wear cotton shoes in winter and have a barbecue in snowy days. His monitor's brother also set up a barbecue stall. One day, the monitor told him that if you are free tomorrow night, don't work overtime here and help my brother. So, he began to help the monitor's brother open a barbecue stall. After working for half a year, I can't bear to stay up late. I fell asleep by bike on the way back. I accidentally fell into a pit, which was too deep to climb out. The next morning, a cleaner pulled him out. When I returned to Baotou Steel, the boiler water was not boiled and the sanitation was not cleaned. The leader fired him in a rage.

The next night, I lost my job. Just when I was desperate, the monitor's brother said that you should make your own barbecue stall, so he started to weld stoves and make stools and invested in 50 yuan. On the first day, he sold 20 yuan and earned 10 yuan. This is the first money he made from starting a business.

Hu Jiwen's barbecue stalls lasted for seven years, which is really hard to look back. After he left Baotou Steel, he went back to the night shed to sleep every day, but after winter, the leader found out and didn't let him sleep at all. There is a place to sell furniture in the Friendship Market. During the day, the canvas of the furniture is opened, and then the canvas is removed at night. He has no place to sleep, so he sleeps there. When the weather was hot, there was no place to put meat and no money to buy a freezer, so he recognized a group of customers. Whoever has a freezer can get a barbecue for free, and then people knock on the door in the middle of the night to get meat. It took him more than two years to rent a house and buy a freezer.

At that time, the competition between barbecue stalls was fierce. Hu Jiwen's wish is to be the biggest and best, but it is particularly inconvenient to build a temporary felt house at night and collect it when it is windy during the day. There happened to be a prefabricated house across the street, with an annual rent of 8,000 yuan, but he still gritted his teeth and rented it. After simple decoration, he bought several tables and built a small fire pit, which was very hot when it was opened. Later, he built a big iron shed, added varieties such as casserole, and began a real primitive accumulation. He led his younger brother and friends to build a shed to dry and barbecue, forming a barbecue street.

By 200 1, the street where the iron shed is located is facing transformation. The barbecue iron shed will be demolished, and most of the dry barbecues have returned to their hometown. But Hu Jiwen is not willing to stop there. At this time, he has pursued barbecue as a lifelong career, and he wants to open a big shop. So, he rented this place in the current Hualian Hyde Hamburg, imitated the characteristics of KFC, and created a precedent for Lucheng catering industry to open 24 hours a day. On the first day of business, the weather was extremely hot, and the original materials and tables and chairs were not enough. He had to buy them now. However, the good times did not last long, the government attracted investment, and the barbecue shop was seriously polluted. After careful consideration, he boldly won the original Yonghe Soymilk Store, which is now Xiaotou Store, and accepted all the products, projects and personnel he managed, completing the first transcendence in his life.

The barbecue culture in China has a long history, but the concept of barbecue in modern culture is far from the original culture. In the process of starting a business, Hu Jiwen kept thinking about how to further innovate in inheriting the traditional barbecue culture, so that the "little guy" not only has the inside information of the traditional barbecue culture, but also is more suitable for the thoughts and trends of modern catering.

In the process of pioneering barbecue, Hu Jiwen has been constantly innovating. He constantly thinks about how to further innovate in inheriting the traditional barbecue culture, so that "Xiaoxiao" not only has the inside information of the traditional barbecue culture, but also is more suitable for the thoughts and trends of modern catering.

At that time, it was popular in society to supplement what you eat. Hu Jiwen noticed that some sheep scraps were cold. Inspired by a customer, he advertised that "if you want to be young forever, you'd better eat whips and eggs". Some leftovers that people dare not eat have been carefully pondered and barbecued, and the results have won the favor and affirmation of customers.

He often buys meat. By chance, he saw the mutton seller mix the meat and tendons together and eat them cold, so he thought about roasting them. He tried to string a hundred strings for the first time and sold them out the same day. A customer ate more than 30 strings in a row, and the effect was particularly good. He was greatly inspired from then on, so he collected sheep tendon every day to turn a worthless waste into treasure. When other barbecue shops learned the secret, the price of sheep tendon soared.

In addition, he also made many new innovations in barbecue ovens and barbecue materials, especially he advocated and took the lead in using electric barbecue earlier, which made the concept of green barbecue gradually penetrate into Lucheng barbecue industry.

Today's society has entered a multi-value cultural era, and barbecue culture has also started from realism and expanded its cultural and economic territory with an enterprising attitude. In particular, the management mode of barbecue is also splitting in two directions. One is to maintain the barbecue in the streets and lanes, and the other is to barbecue intensively in restaurants. After completing the primitive accumulation, Hu Jiwen began to leap to the hotel-style intensive and chained modern enterprise system.

After finishing the primitive accumulation, Hu Jiwen began to think about how to make his career bigger. After the head office opened, someone asked to join. When he saw that Little Sheep and Master Han had joined the chain store, he began to discuss the chain store with some catering friends. It was suggested that he cooperate with advertising companies, packaging companies and brands first, so he contacted Gemini advertising company and began to cooperate with them. He hopes to standardize the brand "tiny" through advertising companies, and then carry out the business model of joining the chain. However, due to various reasons, in the first year of cooperation, both parties tried to join the 10 store released by the chain. After one year of trial operation, there was an overall loss and the cooperation failed. After thinking for a long time, it was not that this idea was bad, but that there was something wrong with this operation mode. Therefore, in the future, he often goes out to see how other people's big companies operate, and even often plays the role of franchisee to see their ideas and operations. He discussed Little Sheep and KFC and learned a lot from it. At the same time, he applied for the registration of his own trademark, which became a well-known trademark in this city and even in Inner Mongolia in just a few years, laying a solid foundation for the development of the "Little Guy" brand.

In 2004, Hu Jiwen officially registered and established "Inner Mongolia Xiaoxiao Restaurant Chain Co., Ltd.", established its own logistics distribution center, vigorously developed leisure fast food and business fast food, and all business premises were open 24 hours a day. Tiny jumped into the track of rapid development, with more than 40 chain stores in China, involving snack bars, convenience hotels and other industries, and as far away as Yunnan and Shanghai, becoming a well-known restaurant chain company in Inner Mongolia.

Hu Jiwen made the second leap in his life.

Today, Hu Jiwen and "Little Guy" once again show the world the decisive factors for the success of entrepreneurs in today's society-lofty ideals, correct strategic development direction, will to work as a team, super control, refined management and honest and trustworthy business philosophy.

To understand the key to the rapid prosperity of "little guy", we must study Hu Jiwen's rigorous, pragmatic and effective management achievements. In operation, he faces the big market, big strategy, big vision and big mind, seizes the golden opportunity of the big era, makes use of the advantages of industrial resources in Inner Mongolia prairie, accumulates outstanding talents, leads elite teams, controls and deploys operational superior resources, becomes a big enterprise, builds a big platform for the cause, and creates big brands and great achievements.

His idea of treating employees is very simple. He believes that treating employees means being close, kind and considerate of them. Only in this way can we retain talents. Therefore, he used talents in an eclectic way and hired a group of professional managers to help him run his own business and learn business and management knowledge from them. As an entrepreneur, he abides by the principle of honest management and shoulders social responsibility bravely. When the Wenchuan earthquake occurred in Sichuan, it encouraged all employees of the company to donate money. At ordinary times, he also actively helps poor children who are out of school and has won a good social reputation.

With the help of scientific and pragmatic meticulous management, he has built a modern enterprise operation mechanism, with a style of doing things according to time, place, need and person, more predictable and controllable leisurely, more sustainable benign expansion and higher income, and the ability to easily and quickly resolve various risks; "Tiny land" not only won yesterday and today, but also won the regional and domestic markets, and will surely win the great development of a broader international market in the future.

Hu Jiwen led the "little guy" from street stalls to tents, and then to tin sheds, until he officially entered the first store, and then set up a franchise chain company, which has been successful step by step for more than 20 years.