What is copywriting planning for?

Copywriting is a profession, which modifies or reviews manuscripts for specific topics.

Content of copywriting editor:

1. Based on the understanding of Internet promotion mode, accurately locate the competitiveness, profit mode and promotion mode of market products.

2. According to the business needs, use creativity and planning to package the products into commodities and express them in the form of PPT.

3. Write all kinds of texts and copywriting for website marketing.

4, company brand and product advertising, external publicity copy, marketing copy, media soft text, etc.

The position of "copywriting" comes from the advertising industry, and "copywriting" generally refers to the writing of words. In an advertising company, I am responsible for writing creative words, such as words in advertising language, promotion, soft text and print advertisement. In addition, it will write scripts, serials, product introductions, etc. for TV advertisements and radio advertisements.

The post of "editor" comes from the publishing industry. "Editing" generally refers to selecting and publishing contents and articles for newspapers and magazines. It has the power to review manuscripts and the obligation to revise and check manuscripts. When it comes from radio and television stations, it is the planning and design of channels and the choice of content.

Extended data:

Job responsibilities of copywriting:

1, responsible for writing internal magazines and communicating with graphic design.

2. Responsible for the writing of publicity copy and publicity materials copy.

3. Responsible for the writing of the company's external media and advertising soft articles.

4. Track industry information regularly and write industry news.

5. Responsible for the collection and arrangement of media soft articles and advertising materials.

6. Cooperate with other departments and leaders in other work.

References:

Baidu encyclopedia-copywriting