How to write Tmall's operation plan?

What needs to be clear is that Tmall's operation plan is to let Audit Xiao Er know the company and brand strength of the settled merchants, whether it meets the requirements of Tmall's settlement, and whether it can bring traffic to Tmall. In this regard, we can plan from four aspects: company and brand introduction, product introduction, operation team and operation plan.

1. Company and brand introduction

company introduction

It should be clear that the company introduction can fully demonstrate the company's strength and let the platform know the real existence and strength of the company. It can be explained in detail from the company's establishment time, organizational structure, corporate culture, company honor, factory introduction, business, development direction, etc. It is suggested to present it in combination with office space, factory, awards, photos of operation team, etc., and show it to Tmall auditors more intuitively.

brand introduction

Brand introduction, as an important part, needs merchants to spend some thoughts to explore and study. I mentioned to you many times in the early stage that many businesses were rejected because the brand influence was not enough, so we should make more efforts in brand introduction.

Brand introduction must show the highlights and advantages of the brand, have a clear positioning, have its own brand style, and clearly highlight the difference between its own brand and others' brands. You can focus on brand positioning, highlights, characteristics and innovation. If there are online stores or offline stores, they must also be displayed. It is best to have brand endorsement, information flow or other new media advertisements, which will well convey that the brand itself has traffic and can also bring traffic to Tmall.

2. Product introduction

About product introduction, the pictures of related products must be rich and detailed, and then explain which products are the main products, which are new products or other related products, and clarify the characteristics, selling points, pricing and crowd positioning of these products, what their core competitiveness is, and then the materials, manufacturing processes and quality assurance of the products.

3. Operation team

The suggestion about the operation team should also be explained, so that the other party can know that we are not a shell company, and we must make sure that it is true. Don't just find some pictures on the internet to fill in the blanks, so minutes are easy to be found and rejected. Don't take chances.

4. Business plan

In addition to strict brand influence, Tmall is also very strict with the business operation ability. Therefore, it is necessary to write clearly in the promotion operation, so that the auditors can see your overall development planning and promotion of the store, so as to think that you have the ability to operate the store well.

In fact, this operation plan is to explain what preparations you should make after you successfully settle in Tmall, from what aspects to start operation, how to operate in the early stage, how to operate in the later stage, and how to promote publicity, including store operation, decoration design, promotion and service. Generally speaking, it is the overall operation goal of the store and the specific planning and implementation steps.