What is cloud first?

"Cloud premiere" refers to "online" offline content in the traditional sense, so that users can see the latest live broadcast content such as movie premiere, concert and drama performance at the first time. Compared with other regular live broadcast content, Cloud Shoufa has been upgraded in many aspects such as products, marketing and channels, emphasizing a strong immersive experience and interaction.

In terms of content, "cloud premiere" includes film premiere, drama/stage play, folk art and other more diversified content. In addition to music scenes, it is richer than the content that platform users can only choose from music scenes. For example, Tencent Video has confirmed that the first film in the category of "Cloud Premiere" is Mr. Monster, which brings together four famous actors, Shawn Yue, Xia Chun, Kara Wai and Tumen, and is also very accurate in visual effects and overall production.

In the ticket purchase process, Yunshoufa restored the ticket purchase process to the greatest extent, and set up the spike and snap-up links as well as the sharing and giving functions of ticket stubs. At the same time, users can also start to make an appointment for customized online support props available on the day of launch and participate in fan games.

In terms of technology, the movie cloud adopts HDR 10+ high frame rate+high resolution+surround sound, 4K (TV)+Dolby Panoramic Sound, which restores the 4K immersive cinema experience to the greatest extent. At the same time, through the Aurora TV APP of Tencent Video, movies can also be watched in ultra-clear quality on the big TV screen.

In terms of interaction, Tencent video has set up a series of creative interactive gameplay during pre-sale, online, live and on-demand periods.

At the movie premiere, Tencent Video's exclusive cloud premiere also set up a variety of interactive contents, such as giving away virtual props, watching the premiere, participating in the lucky draw, winning the TOP 1 signature gift of the fan list, and participating in interactive topics to win a commemorative gift package, which fully stimulated the enthusiasm of fans and fans to participate in the interaction.

After the premiere live broadcast is started, users can connect with live artists in real time and join the chat room of fans. In the on-demand period after the live broadcast, you will also see a customized atmosphere playing page and an interactive community composed of users' secondary creation and film reviews.

The cloud premiere brings a brand-new experience to the audience in technology and interaction, maximizes the possibility of user interaction, and makes up for the sense of substitution and participation that online performances have always lacked.

In addition to movies, for the content category of the concert, the highlight of the cloud premiere is to adopt innovative live broadcast technology to realize the multi-camera live broadcast of the stage, backstage and performers, so that users can watch the whole performance from different perspectives and present the best visual effect of the performance in a movie-level shooting way.

When the movie cloud is online, we should pay attention to the series connection between the main creation and more visual materials when sharing content, and interact with users through barrage and live answering questions. In the concert premiered by Cloud, it is emphasized to provide multi-angle, high-definition and more immersive content by technical means, giving users a "super-live" sensory experience.

The meaning of "cloud priority":

The first is to provide upgraded tools and products for offline performance units, help them quickly get familiar with and master unscrupulous online live broadcast, and realize the development of B2C (offline) +B2B2C (online) dual engines. On the one hand, it supplements the online distribution channels of content and brands, on the other hand, it quickly expands the market through ecological user connection.

Secondly, the cloud premiere also provides online opportunities for niche cultural performances and niche theaters. Using the influence, marketing resources, technology and products of Tencent video, minority culture can attract more users outside the circle while reaching more core audiences. Especially after niche cinemas or brands gain strong exposure opportunities online, they can also promote offline consumption with the help of online popularity.

In addition, paid live content such as "cloud starter" is not only expected to bring new value-added growth points for members, but also a series of additional benefits such as ticket sharing, live gifts and sales of derivative goods around performances.

On the whole, although "cloud live" and "cloud performance" are only short-lived revelry under the epidemic, after the carnival, the platform and performers also see opportunities for long-term development in the future. As an online performance content section that will bring "win-win" value to offline performance units, users and the platform itself, "Cloud Premiere" will be a useful exploration and attempt of Tencent video, and its influence and value are also worthy of long-term observation.