Calculation method of second invitation to store rate

Second invitation to store rate = number of customers who visit the store again/(number of monthly store visits - first-time store visit transaction), generally 40 is used as the assessment benchmark;

: How to improve the second-invitation rate The rate of first invitations to the store

1. Deepen the first impression of customers and determine the time for second communication

Do a good job in reception when entering the store for the first time, establish a good first impression, and treat customers Comprehensive and detailed analysis, the more you understand about your customers, the easier and more effective subsequent communication will be.

After meeting the customer for the first time, no matter what the customer’s intention is, a follow-up visit should be made within three days in order to understand the latest developments of the customer, further confirm the level of customer intention, set the tracking frequency, and provide reasonable follow-up for customers in different professions. Arrange the return visit time and confirm the customer's convenient communication method, such as phone, WeChat, QQ or SMS.

Be fully prepared before making the second invitation to call

Some salesmen pick up the phone and make a call immediately when following up with customers for the second time. They do not have a comprehensive understanding of the customer and the call becomes a failure. Without a routine, the meaning of the phone call is greatly reduced.

The return call should have a clear purpose. Before the return visit, you should briefly review the last communication with the customer. What problems can be solved through this return visit? Generally, better service consultants will do so in advance. Prepare for the above points and outline the call so that the customer feels professional and we can handle it.

3. Pay attention to call etiquette during the invitation process

A very polite call will make the customer feel happy, so etiquette is very important.

Don’t call customers in a noisy environment. The favorability of the call will be reduced. After answering the phone, ask the customer if it is convenient for the call. If the customer is in a meeting or has something to do outside and it is inconvenient, make an appointment for another time. communicate.

Be careful not to cough into the phone or speak loudly. No matter how rude or angry the customer is, we must express our gratitude and apology to him, our tone must be sincere, and our attitude must be kind.

4. Arouse customer interest through invitation techniques

Different customers have different concerns about cars. Some customers focus on price concessions, while others may pay more attention to product configuration. Some customers are concerned about financial policies, etc.

Therefore, the communication content must be based on the customer's intention and focus on the customer's points of interest, rather than promoting the same promotional offers, which is likely to make customers say no to you!

5. Prescribe the right medicine for different customers

Design different dialogue scenarios according to the different needs of customers during the communication process: promotional discounts, product configurations, car models and colors, financial benefits, etc. The reasons for inviting different customers must be diverse.

The ultimate goal is only one: to invite customers into the store! Use different invitation designs to maximize the probability and frequency of customer invitations to the store.