Car companies with "epidemic" and feelings have pushed a number of "warm-hearted" measures for car dealers and car owners.

In 2020, a sudden coronavirus "epidemic" disrupted the lively, peaceful and warm Spring Festival, and now it has brought unprecedented pressure to all walks of life. Washing hands frequently, wearing masks, getting more ventilation and going out less have really reduced our chances of getting sick, but in fact, shopping malls, restaurants, entertainment and even car 4S shops have been ordered to close down, which has made many business owners and businesses miserable. According to industry experts, the decline of the automobile market in the first quarter of 2020 will exceed 20%.

The person in charge of a 4S shop in a car complained bitterly to the ghost brother on the phone: my monthly rent is more than 65,438+10,000, plus the basic salary of employees, various insurance miscellaneous expenses, interest on bank acceptance bills, etc. If February is in this closed state, then I will lose money! Once the OEM continues to press the task, my capital chain may be broken, and the consequences will be unimaginable.

OEMs and car dealers usually get along well, which can be described as affectionate and righteous. Since there is an "epidemic" ahead, the OEM will certainly not let the car dealers sit still and launch warm-hearted measures in exchange for fish and water. But which car companies launched the pressure release policy and "warm heart" measures for car dealers and car owners at the first time? Brother Ghost will tell you in detail!

BMW: Push the dealer's handheld office and online exhibition hall.

In order to let the dealer sales consultant update the customer information at home and keep the customer following up, BMW has launched the application software "BMW Dealer Pocket Office". It is understood that in the process of promoting this application software to BMW dealers one after another, as a basic action, BMW and dealers take health and epidemic prevention measures to provide visitors and dealer employees with a safe and reassuring experience environment. BMW introduced the Guide for Public Health Protection of BMW Dealer Exhibition Hall, and formulated 10 measures for environmental sanitation and disinfection management of exhibition hall, covering all aspects from exhibition hall ventilation to toilet cleaning, disinfection and garbage disposal.

In order to guide people to reduce unnecessary outings during the epidemic, BMW announced that it would extend the validity period of a number of services: for "BMW /MINI" which expires from June 65438+1October 65438 to February 29, 2020? Extended warranty service ","BMW /MINI? Changyue maintenance feedback plan oil package ","BMW /MINI? Changyue Maintenance Package ",valid until March 3, 20201. For customers who really need maintenance and warranty services, BMW will provide free door-to-door pick-up and delivery services. Customers can place orders through the "BMW Cloud Internet" application software, or the official account of "BMW Customer Service Center" WeChat, or call the dealer to inquire and apply for related services. Customers with expired insurance can also contact BMW authorized dealers to apply online, and can successfully renew their insurance and generate electronic insurance policies without leaving home.

Thanks to the efficient inter-departmental support and cooperation within BMW and the full promotion of BMW Yue Ling Digital Information Technology Co., Ltd., BMW will launch daily special live broadcasts in the official flagship store of BMW Tmall and the official flagship store of BMW JD.COM from next Monday (February 10). "BMW product elite" explains all kinds of high-quality BMW models in an all-round way, and the majority of netizens can interact in real time through barrage, so that BMW fans and riders can communicate safely in the suggested space.

In addition, the "BMW Real Car Interactive Platform" applet will also be launched. On this small program platform, BMW will present an "online exhibition hall", and BMW fans and riders will be able to interact with "BMW product elites" or dealer staff, watch and admire cars online in real time through video, and experience professional product explanations.

FAW Pentium: Push six policies and four services for dealers and users.

At present, FAW Pentium timely launched the "six policies of one reduction, two assistance and three guarantees" for dealers and the "four services of sincere care for two hours" for users, and escorted the epidemic prevention work with practical actions, which can be described as a warm-hearted move among major car companies.

Facing the severe situation of novel coronavirus epidemic, FAW Pentium and its dealer partners joined hands to fight the epidemic and overcome the difficulties. At present, they have launched: assessment and burden reduction, business support, financing support, health and hygiene guarantee, network marketing guarantee, and resource supply and demand guarantee? Six dealer protection policies.

1. Assessment and burden reduction: based on the principle of ensuring the operating status of dealers, the prerequisite and target assessment of incentive policies are completely cancelled, and all policy incentives are given according to the highest grade, thus reducing the burden on dealers and maximizing benefits.

2. Business support: The regional general manager organizes regional personnel to strengthen communication with dealers, maintain seamless connection between the region and dealers, support and meet the business needs of dealers in time, and provide support and guarantee for the business operation of dealers.

3. Financing support: keep close communication with financing banks, strive for special support for dealers in special periods or jointly formulate solutions, and assign special personnel to track the overdue risks of dealers when financing expires.

4. Health and hygiene guarantee: instruct the dealer to set up an emergency working group headed by the general manager to keep an eye on the dynamics of healthy employees at any time and ensure the isolated observation of employees returning from different places; Improve the protective measures in the store, and regularly disinfect the venues in various regions during business hours; Implement various health protection measures such as employee dining and labor protection.

5. Online marketing guarantee: In order to solve the problem that it is difficult for users to buy cars in stores during the epidemic, FAW Pentium enriched online marketing service modes, launched online marketing, rationally used online live broadcast platform, and carried out on-site car-watching activities to provide online marketing guarantee for dealers during the epidemic.

6. Resource supply and demand guarantee: during the special epidemic period, according to the actual market situation, adjust the regional sales rhythm, increase the construction and storage of transit warehouses nationwide, shorten the transportation cycle, quickly meet the needs of dealers and users, and ensure the supply of resources.

In addition to warm-hearted, pragmatic and powerful dealer measures, FAW Pentium, which has been practicing the service concept of "sincere care" for users and fans, has launched a combination boxing of "cleaning twice for two hours" in an effort to provide users with a healthier, more professional and more assured service experience.

1, pure reception process: the whole process of user reception is disinfected and purified, which simplifies all unnecessary contacts and implements necessary contacts? 100%? Disinfect. For example, the user/consumer rest area will adopt the measures of "one guest for cleaning, one guest for disinfection, and one disinfection every day"; At the same time, for maintenance, users can leave the store after they arrive, avoiding more contact and keeping users at ease.

2, cleaning service care: in addition to providing users with free disinfection services in the car? Users can also make online reservation, online communication, online reception, online generation of power of attorney and other services through the "Sincere Consultant" APP.

3. Full rescue service: During the epidemic period, FAW Pentium will consistently implement the promise of "3 1520" efficient rescue service, providing users with 24-hour emergency rescue and all-weather online guarantee.

4. Handle the customer's situation in time: under the premise of safety and security, solve all kinds of problems caused by car use for users most quickly and efficiently, and ensure the user's car demand.

Now the epidemic continues, and the assistance of car companies continues. This time, Pentium's series of warm-hearted measures for dealers and customers fully reflected its responsibility and responsibility as the backbone of its own brand. * * * fight with the "epidemic", you have me!

Dongfeng Nissan: Promulgating the Sixteen-character Policy of Supporting Dealers

After the outbreak, Dongfeng Nissan actively evaluated the impact of the epidemic on supply chain, manufacturing and marketing, quickly adjusted the pace of production, procurement and marketing, and responded to the epidemic in time. Dongfeng Nissan started the care service for dealers in Wuhan and Hubei at the first time to help solve the problem of dealers' funds, and introduced EAP psychological counseling to guide and help dealers to do a good job in the physical and mental health management of employees. With the gradual resumption of work of dealers across the country, Dongfeng Nissan actively helps dealers with multi-dimensional and refined management and helps dealer partners tide over the difficulties.

Since June 24th, 65438, Dongfeng Nissan has successively issued a Letter to Dealer Family, a Notice on Issuing Dongfeng Nissan's Guide to Commencement in 2020, and a Letter from Dongfeng Nissan to All Dealer Families to guide dealers in their work.

Affected by the epidemic, dealers will face certain operating pressure in the short term. In order to further ensure the healthy operation of dealers during the epidemic period, Dongfeng Nissan issued a 16-character policy of "reducing and releasing pressure", "loosening policy", "ensuring supply" and "empowering platform" to fully support the work of dealers.

Reduce the burden and release the pressure: Dongfeng Nissan quickly launched rebate subsidies and preferential support, and at the same time provided practical and powerful support for dealers in the cold winter of the epidemic in the form of interest-free for dealers in Hubei and interest reduction for dealers in other regions.

Policy loosening: While reducing the burden and pressure on dealers, Dongfeng Nissan combined with the actual operation situation of dealers to loosen the policy for dealers, cancel the first-quarter assessment, reduce the pressure on dealers' assessment, and help dealer partners to go into battle lightly.

Supply guarantee: In view of the logistics situation in the special period of the epidemic, Dongfeng Nissan adjusted its logistics plan, eliminated all difficulties, guaranteed supply, and gave priority to ensuring the supply of vehicles in epidemic areas. At the same time, it started the logistics expedited plan to realize the optimization and seamless connection between production and sales.

Platform empowerment: With the spread of the epidemic, online services have become the habit of more consumers. Dongfeng Nissan actively builds a platform to enhance the online business experience. Dongfeng Nissan official website, Chebaba and Dongfeng Nissan Tmall /JD. COM flagship store provides 24-hour online car viewing and online financial services, so that consumers can get a quality experience without going to the store.

At the same time, in order to further strengthen the dealer's online platform business, Dongfeng Nissan added a "war and epidemic plus push" section to the internal "learning strong store" platform, conducted targeted guidance training, and pushed the "Digital Marketing Guidance Manual" through the platform to provide franchise stores with more than 10 kinds of digital marketing support and guidance, such as short video marketing skills, self-media marketing skills, and some pioneering learning resources.

Dealer partners are an important part of the whole value chain of Dongfeng Nissan, and only Qi Xin can work together to resist the cold winter. The 16 policy of supporting dealers this time has undoubtedly given dealers a shot in the arm. Dongfeng Nissan will also continue to pay attention to the progress of the epidemic, proceed from the immediate interests of dealers, provide dealers with a good business environment to the maximum extent, and ensure that dealer partners can successfully and healthily survive the epidemic.

A sudden novel coronavirus epidemic spread all over the country, which also brought challenges and uncertainties to the China auto market in the bottoming adjustment stage. Dongfeng Da Yue Kia, which practices the business philosophy of "customer first, dealer second", has launched a number of measures from now on to bring warmth to this chilly spring season.

Dongfeng Da Yue Kia: "One reduction, two support and three guarantees", join hands with dealers to fight the epidemic.

65438 1 28, Dongfeng Da Yue Kia cooperated with Hyundai Motor Group to donate medical materials worth 5 million yuan, and donated110,000 yuan in cash to the Red Cross Society of Hubei Province for the purchase of materials such as ward operation, manpower support and medical facilities, so as to solve the urgent needs.

On the same day, Dongfeng Da Yue Kia responded to the spirit of the government's epidemic prevention and control work and proposed that its dealers postpone the resumption of work until February 10. In order to cope with the inconvenience of users' travel during the epidemic prevention and control period, the "three promises and nine actions" were specially launched to comprehensively solve the worries of users in buying cars.

First of all, through strengthening the health, safety and staffing of franchise stores, and through health management without dead ends, we will create a safe car purchase and after-sales environment for users. Secondly, through measures such as free disinfection of vehicles arriving at the store, free door-to-door delivery of vehicles, and free door-to-door renewal, the risk of virus infection is reduced. At the same time, by increasing the incentives for its star models and continuing the package prices of the new generation Olympic Run and the new generation K3, you can buy it without worry through online car purchase.

At the same time, in order to strengthen the dealers' market risk ability and reduce the operating pressure brought by the epidemic, the business policies in the first quarter were adjusted accordingly, which strengthened the incentives for advanced dealers and stimulated the fighting spirit of partners, so that manufacturers could cope with the immediate difficulties wholeheartedly.

Jietu: five policies: snow merchants give charcoal.

In the face of the sudden epidemic, Chery Holding Jietu's dealer partners all over the country have suffered tremendous operating pressure in an instant, and many of them have problems such as tight cash flow, a sharp decrease in the number of people arriving at the store and high operating costs. In order to enable its dealers to go into battle lightly and provide consumers with a better car buying experience, there is no worries. Chery Holdings Jietu quickly made up its mind to fight shoulder to shoulder with its dealer partners.

The five policies put forward by Chery Jietu in time include pragmatic target reduction, strong financial support, financial burden reduction, marketing empowerment to cope with the new situation, and hard-core operating subsidies. At the same time, it also formulates further service and support policies for dealers in epidemic areas in central Hubei. Send charcoal in the snow to show the true feelings of partners; Because of you, after the storm, we can move forward side by side.

The implementation of the dealer support policy is another important measure for Chery Holding Group to vigorously support the epidemic situation and stop the war after Chery Holding Group donated 6.5438+million yuan in cash and urgently needed materials to the epidemic area and the first batch of 20 negative-pressure ambulances from Chery Holding Ruifu rushed to the epidemic area. The specific five policies are as follows:

1. Assessment target reduction: During the epidemic period, Chery Holding Jietu adopted a policy of reducing the assessment target for its dealers. The assessment indicators in other parts of the country are halved, and the assessment indicators for dealers in Hubei epidemic areas are free; In order to ensure that terminal dealers still have reasonable profits under such difficult circumstances, they also support dealers to overcome difficulties and survive and develop firmly. In terminal management, in addition to the necessary market discipline, all kinds of terminal management assessments are exempted to adapt to the new epidemic environment.

2. Financial and financial burden reduction: Chery Holdings Jietu integrates the superior resources of the Group, responds in time, and adjusts financial policies. For vehicles financed by Chery Finance, the repayment in February can be extended by 3 months, and the repayment in March can be extended by 2 months without raising interest rates. At the same time, all financing funds of national distributors in February are interest-free for three months.

3. Empowerment under the new situation: Chery Holding Jietu actively uses comprehensive online training to empower dealer marketing under the new situation that personnel cannot gather. During the month, more than 20 rich online live training sessions will be organized to ensure that all kinds of online training have accumulated no less than 300 class hours and no less than 65,438+000,000 people/time, so as to ensure that consumers can get better, safer, more professional and more efficient services when watching, choosing and buying cars during the epidemic period. At the same time, the terminal personnel are guaranteed to stay indoors, the environment is safe, and the ability can be improved to a higher level. For users, Chery Holding Jetway launched "Safe Travel" in advance? The double five promises of Jietu partners. New users can enjoy five major car purchase services: watching cars online without leaving home, sending cars home without worry, buying cars with 0 down payment, trading in old ones for new ones, and doubling the deposit value tenfold. For more than 65,438+090,000 existing customers, Gateway has also proposed five major car services, including dealers' commitment to safety and health services, maintenance extension, many-to-one online expert team service, free provision of rescue and epidemic prevention materials, and free post-epidemic disinfection, detection and cleaning services.

4. Operating subsidy support: In the face of the epidemic, Chery Holding Jietu will give the dealer's "family" a maximum of 6.5438 million yuan+rent subsidy to help them tide over the difficulties, and the subsidy will be given priority to the hardest hit areas. For the terminal marketers who are fighting in the front line, Chery Holding Jietu will give a subsidy to the dealer team. At the same time, the "partner program" platform will be used to give post subsidies to terminal personnel who stick to the front line of serving consumers. At the same time, the new dealer partner will receive remote video acceptance within 3 days after submitting the acceptance application, and the first subsidy will be cashed within 20 working days after acceptance. Accelerate the realization of various funds of dealers, and accelerate the settlement and settlement of all kinds of incentive and assistance funds. At the same time, it provides all-round support for the terminal in terms of sales policy and publicity.

5. Online marketing support: Chery Holding Jietu promises to ensure that the smart showroom applets of 420 dealers will be launched as soon as possible, so as to ensure that consumers can conveniently see cars online, choose cars and consult in real time from the platform, so as to make consumers feel at home, as if they are in the sales showroom, and fully guarantee the safety of front-line sales personnel. At the same time, it helps dealers all over the country to establish online 4S stores and fully realize online sales of vehicles in the whole process. As long as consumers click the mouse, the sales staff will disinfect your car and deliver it to your door, making the car sale safer and more convenient under the epidemic.

Guangzhou Automobile Chuanqi: Pushing "Four Caring Measures 12" Warm Heart Service during Epidemic Prevention

On February 6th, Guangzhou Automobile Chuanqi launched "Four Care Measures, 12 Measures" for customers and "Four Measures" for dealers, with swift practical actions to protect every user and dealer, with warm-hearted service to solve the car troubles of Chuanqi owners during epidemic prevention in time and give the most practical support to dealer partners.

Let's take a look. Based on the inconvenience for users to travel by public transport during the epidemic period and the concern about "close contact" between people, GAC Chuanqi launched "four caring measures, 12 measures" for customers.

Four concerns: 1. Intimate-online service without leaving home; 2.？ Intention-enjoy the on-site service you want; ; 3.？ Warm heart-pay tribute to angels in white with love; 4.？ Sincerity-caring about delayed service, carefree.

Measures: Remote technical diagnosis, one-click online rescue, online maintenance appointment, door-to-door car pick-up and delivery service, door-to-door electricity service, door-to-door transportation service, and the "whole car purification package" that medical workers enjoy for car owners free of charge, and enjoy preferential treatment for car owners, extend the first warranty period, extend the coupon service period, ensure the supply of pure accessories, upgrade the brand-new disinfection and health service visualization of stores nationwide, and provide free free clinic service for car owners together with the micro-medical platform.

In addition, affected by the epidemic, the vast majority of dealer partners have also been strongly impacted. Facing the current situation, GAC Chuanqi, proceeding from reality and fully considering the difficulties encountered by its dealer partners, specially launched the dealer caring action with the general policy of "actively encouraging, * * * overcoming difficulties and reducing worries" to provide "four major measures" for its dealer partners.

"Four measures": 1. Assessment and burden reduction. During the epidemic period, GAC Chuanqi adopted the policy of reducing the burden on dealers, and in February this year, it cancelled the car-picking assessment and terminal assessment to reduce the psychological burden on dealers.

2.？ Financial burden reduction. For vehicles that need to be redeemed due to dealer financing repayment, actively coordinate financial institutions such as Huili to carry out special treatment, give discount support to inventory financing, and increase the interest-free period of 30 days to reduce the burden of dealer capital flow.

3.？ Exploration and exploration of new sales model. Strengthen the online customer collection tools and the online service of "warm heart, peace of mind and comfort", and you can handle and enjoy it online without leaving home. First, with the help of Chuanqi online sales platform, customers can reduce the journey of buying new cars, such as opening online VR car-watching, online intelligent exhibition halls, e-commerce platforms including Micro Mall and Tmall, and providing online financial support. The second is to officially launch the remote online service, which provides new car, car use, maintenance and renewal consultation in the form of zero contact, as well as services such as booking door-to-door test drive, door-to-door car pick-up, car delivery, insurance claims, and illegal agency. , thus further enhancing consumer confidence.

4.？ New spring festival start-up security fund. In order to do a solid job in service safety during the epidemic and make customers worry-free when they go to the store, GAC Chuanqi also prepared a "Spring Festival Opening Safety Fund" for dealers, with an amount of about 1 1 ten thousand yuan. The funds will be used to buy epidemic prevention products such as masks and disinfectants, and to promote the development of marketing and communication.

Roewe: Six measures to support dealers to tide over difficulties.

On February 6th, in order to reduce the impact of the epidemic on dealers and ensure the quality of users' car selection and after-sales service in a special period, SAIC Roewe launched six measures of "double decompression, double support and double care" around sales operation and after-sales service, fully supporting its dealers to tide over the difficulties, improving the user service experience and actively fulfilling corporate social responsibilities.

1. Relieve the assessment pressure: adjust the target assessment and business policy in February, including but not limited to temporarily canceling the assessment of sales tasks, management tasks, promotion tasks, market activities, etc., and the bonuses involved in each assessment will be paid according to the standard.

Second, reduce the financial pressure: before February 15, advance the rebate of merchants, return the bonus of dealers urgently, and relieve the financial pressure of dealers. In February, the interest-free period of new vehicles was adjusted to 150 days, and the headquarters will fully subsidize the inventory interest generated in February.

3. Vehicle logistics support: If the dealer can't operate normally due to the epidemic, he can apply for suspension of delivery. Since February 10, dealers can apply for expedited delivery through mail, Anji assistant and other channels if they have urgent order delivery needs. SAIC Roewe promises to overcome all difficulties and achieve this goal.

4. Online technical support: 7×24 real-time response to help dealers quickly solve various technical problems; Carry out regional remote technical exchanges and support.

Verb (abbreviation of verb) employee care subsidy: SAIC Roewe will give a certain amount of employee care subsidy to the dealer team that still sticks to its post during the epidemic period to help the dealer ease the operating pressure.

On-line training care for intransitive verbs: Since February 3rd, the headquarters has provided multi-channel online training such as WeChat official account "SAIC Passenger Car Class I", e-learning learning system and online live course system to help sales consultants learn online training contents such as protection education, sales/service reception tips and policy interpretation during the epidemic.

At the same time, Roewe sales team will also strengthen core guidance and actively prepare for online marketing. Roewe will use VR intelligent exhibition hall, short video/live marketing, and linkage with Tik Tok/ Tmall official flagship store to comprehensively optimize users' online car viewing experience, so that users can enjoy car viewing and car selection without leaving home.

Great Wall Motor: "Three No-assessment" Policy Helps Dealers "Fight Epidemic"

On February 5th, Great Wall Motor and its four brands of Haval, WEY, Euler and Great Wall pickup truck officially launched the "three reductions and three assistance" support policy.

The launch of this dealer support policy is the third wave of anti-epidemic support project after Great Wall Motor donated 5 million yuan and 1 15000 Great Wall gun pickups to the epidemic area and set up a 20 million yuan user care fund.

Great Wall Motor provides strong backup support for dealers through six measures, such as assessment and burden reduction, financial burden reduction, multi-dimensional experience service empowerment, front-line sales team empowerment and dealers empowerment in Hubei epidemic areas, and makes joint efforts with dealer partners through thick and thin. Specific measures include:

1. Assessment and burden reduction: During the epidemic period, Great Wall Motor adopted the assessment and burden reduction policy for its four major brand dealers, and implemented the "three no assessments", that is, no assessment of sales, no assessment of purchases, no assessment of promotions, and increased medical insurance support to ensure the reasonable income of the terminal and the healthy development of dealers in the current environment;

Second, financial burden reduction: adjust fiscal policy and extend the repayment period of the three parties. Bank acceptance bills received in February are uniformly free of discount. For the vehicles that need to be redeemed due to the three-party acceptance bill, Great Wall Motor will actively coordinate to extend the repayment time and provide more resource space for dealers;

Third, financial burden reduction: appropriately adjust the financial policy of car purchase, provide users with more flexible repayment forms, lower the threshold of car purchase, and promote the terminal sales of dealers;

Fourth, empower dealers to provide multi-dimensional services: adjust the sales model, make multi-dimensional attacks, focus on remote training of online sales business, further strengthen the online marketing ability of dealers, and encourage the use of online 4S shop VR car watching, WeChat live car watching, video live car watching, and maintaining a 24-hour 400 hotline to carry out marketing to meet the needs of consumers during the epidemic;

Verb (abbreviation of verb) empowers the front-line sales team and personnel: set up a special fund to encourage the front-line sales team and personnel of dealers to ensure the reasonable income of terminal sales personnel and tide over the difficulties;

6. Empowering dealers in Hubei epidemic areas: Great Wall Motor will give special and maximum policy support to Hubei dealers with the worst epidemic situation and the greatest operating pressure.

Beijing Hyundai: Cancellation of February dealer purchase completion rate

Beijing Hyundai has more than 6.5438+million users and more than 1000 dealers all over the country. Faced with the raging epidemic and arduous tasks, Beijing Hyundai put forward "three supports" around sales management, marketing and after-sales service, and gave "good prescriptions" to reduce the pressure on dealers from all dimensions.

In terms of sales management support, Beijing Hyundai will cancel the assessment of dealers' purchase completion rate in February, and dealers can flexibly adjust their purchase volume and inventory structure according to their own needs. Considering the financial pressure of dealers during the epidemic, Beijing Hyundai will also provide financial support for dealers to cross the bridge due to bills of exchange, and partially subsidize the interest of funds to alleviate the short-term cash flow difficulties of dealers. In February, we will continue to support the promotion policy to help everyone resume sales after the holiday. In terms of after-sales service support, Beijing Hyundai will suspend dealer sales and after-sales assessment tasks in the first quarter, adjust after-sales service VOC assessment at the same time, and provide remote technical support and other support to dealers, with effective measures to help dealers do a good job in user communication and service.

In addition, the following car companies have introduced support policies for their brand dealers:

As a representative of joint venture car companies, Volvo Cars took the lead in announcing: relaxing performance appraisal and not setting sales targets in February; In order to alleviate the financial pressure of the dealers, we even directly provide personnel subsidies totaling more than RMB10 million for the dealers' employees. In addition, Volvo Cars also helps dealers in various ways, including stepping up negotiations with banks to reduce the repayment risk caused by the small number of dealers; For newly authorized 4S stores under construction and other projects, the exemption period will be extended on the basis of the agreed opening date.

Dongfeng Shen Feng lowered its sales target in February in an all-round way, and with the support of a number of business policies, it worked with its dealer partners to tide over the difficulties. In addition, Dongfeng Shen Feng also relaxed its business policy to the maximum extent in February to reduce the pressure on dealers. Through a series of measures, such as relaxing various assessment requirements, extending the subsidy period, reducing the conditions required for rewards, and increasing the rent support of the second network, we will subsidize and help dealers and front-line sales personnel, help dealer partners restore confidence, stabilize the sales team, restore good conditions, and actively carry out sales work.

FAW-Volkswagen Audi brand has launched a series of measures, including failing to meet the sales target assessment in February, granting subsidies to front-line dealers, and formulating countermeasures and support measures from the perspectives of business policies, dealer epidemic prevention and control, operational guidance, personnel retention and epidemic support. In order to reduce the worries of dealers and reduce the burden on dealers.

FAW-Volkswagen predicts that there is great uncertainty in the market trend and sales rhythm in February and March. Therefore, according to the epidemic situation, policy measures and market demand in various places, the policy of appropriately adjusting the target in the first quarter is formulated, and it is proposed to moderately relax the assessment of dealers in special periods, reduce the operating pressure of dealers, and flexibly adjust the sales policy to meet the needs of dealers.

Nonsense: the affection of automobile manufacturers is really valuable now. In the face of the epidemic, only the concerted efforts of Qi Xin can restore calm as soon as possible. Referring to the SARS epidemic in 2003, it may take 3~6 months to end this "war epidemic". I hope that the China automobile market can withstand the impact of this "epidemic", and the Ghost Fighting Car Cluster can continue to pay attention to relevant information and do its bit.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.