What is new media and what are its characteristics?

1. Cater to people’s fragmented needs for leisure and entertainment time. Due to the accelerated pace of work and life, people's leisure time tends to be fragmented, and new media was born to cater to this demand.

2. Meet the needs for interactive expression, entertainment and information anytime and anywhere. The third generation of media, symbolized by the Internet, is moving towards the stage of individual expression and communication in terms of communication demands. For online TV and mobile TV, consumers are also producers.

3. People use new media with greater purpose and initiative in choice.

4. Media use and content selection are more personalized, leading to more complete market segmentation.

Introduction:

New Media refers to the current environment where everything is a media. To put it simply: New Media is an environment.

New media covers all digital media forms. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines, etc.

A relative concept is a new media form developed after traditional media such as newspapers, radio, and television, including online media, mobile media, digital TV, etc.

New media is also a broad concept that uses digital technology and network technology to provide users with information through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital TVs and other terminals. A form of communication that provides information and entertainment services. Strictly speaking, new media should be called digital new media.

Main impact:

The development of new media will be a new trend in future media development. Media in the traditional sense is completed through television, radio, newspapers, magazines, and a single form. For the dissemination of information, new media is a new media concept that uses digital media technology to develop creative ideas based on traditional media for the dissemination, processing, and new interpretation of information. It can also be called the fifth media.

With the rapid changes in life technology and people’s demand for information, the forms of new media appear in people’s field of vision in different forms, such as mobile TV streaming, digital movies, and digital TV that are very popular nowadays. Multi-touch media technology, gravity sensing technology, digital magazines and many other forms. The application of new media technology reflects that the audience is more in-depth in capturing information, hoping for a greater degree of interaction and re-interpretation of information. The audience can participate according to their own preferences and experiences to obtain the information they most want. .

The birth of new media technology is that people integrate the boring, delayed, non-interactive and other deficiencies of print media information acquisition, and use digital technology, wireless technology, and the Internet to improve the audience The disadvantages of the group in terms of redundant information and impaired information quality make it possible for multiple audience groups to receive timely communication and feedback on the basis of ensuring the amount of information, achieving a good cycle model of market, audience, and market feedback. Eliminate information redundancy to a greater extent. Therefore, new media can be defined as: interactive digital composite media.

New media technology is the display of interactive media, and the future development trend of media is more and deeper interactions between the audience and the media.