How do medical and beauty institutions do a good job in the refined operation of WeChat users?

try to answer.

Although I don't know much about medical beauty institutions and industries, from the perspective of * * *, whether it's doing medical beauty, selling fruits or clothes, the essence is the same. I introduce my services and products to my old customers or potential customers, so as to achieve the purpose of transformation or repurchase.

1. precipitate customers to the wechat channel through activities or services, and communicate with friends or wechat groups in content and emotion; Daily maintenance, such as product innovation, popular science tips, activity discounts, etc., whether it is graphics or articles, try to be useful and interesting; Don't spread advertising in one direction, do some interactive questions and answers to attract users' attention; Let users participate.

2. In addition to daily maintenance (imperceptibly), do some activities and benefits for users on a regular basis, such as sharing the lottery and other fission sharing, and the theme of the activities should be meaningful; In addition to emotional communication, key festivals related to the industry should also give users some exclusive benefits (such as discounts, coupons, etc.); Of course, you can also do some of your own "XX days a week";

3. Targeted maintenance of old customers (hierarchical operation), with exclusive benefits to drive their word-of-mouth effect.

To sum up:

Using WeChat as a tool to do CRM management and old customer maintenance can be said to be a very good way at present. It is much better than SMS and telephone calls, and there are many forms that can be done. Based on the characteristics of the industry, we can formulate exclusive content: focus on the nodes of our own products or services, be useful and interesting, and do some interactive questions and answers/rewards on a regular basis. Slowly drive user word of mouth.