Educational short sentence copywriting

1. What are the creative ideas and carriers suitable for educational advertising?

I used to do marketing planning for educational websites.

Let’s talk about my suggestions based on your own work experience.

1. Leaflets (necessary)

Distributed to students and parents at the school gate, and distributed to communities, supermarkets, shopping malls and other crowded areas

2. Meetings Lecture-style marketing

For large and small marketing meetings, nominal experts, scholars, consultants and officials are invited to give lectures and promote products. In the early stage, newspapers, flyers, and mass text messages are used for bombing publicity and event notifications.

3. Newspaper soft articles and column-style educational lectures

Can be combined with product talks about learning, life, parent education, youth psychology, etc., and combined with hard advertisements.

4. TV columns

are similar to newspapers, but the effect is more intuitive. Interview-style and expert lecture-style columns can be broadcast regularly every week or twice a week, indirectly Promote, add advertising.

5. Place outdoor advertisements around schools and large communities

Billboards, banners, bulletin board posters, various forms are more comprehensive.

6. Cooperate with various cram schools and training classes to win

Exchange customer information, refer customers, and send leaflets to each other

7. Cooperate with Cooperate with college students, student unions and other organizations and groups

Take advantage of the opportunity of hiring college students to issue orders and recruit part-time sales staff. Many tutoring centers and college student tutors can directly contact target consumers. Their sales potential cannot be underestimated. Hand out flyers while tutoring, introduce products, and earn some commission.

8. Conduct joint promotions with brands or stores such as home appliances, books, electronic products, cultural supplies, etc.

***Carry out activities together, promote each other, achieve mutual benefit, and promote sales< /p>

9. Establish multiple channels

Seek cooperation with book sellers, electronic product agents, stationery stores, etc. to establish multi-level and multi-field distribution channels

10. Enter the supermarket

Instead of entering the supermarket, find a place near the exit, set up a table, find two people, hand out flyers and play promotional videos. It is very effective. Many real estate developers are doing this now. Buy a house

11. Make use of educators

Teachers and staff of the Education Bureau and Education Committee to find "like-minded" partners, the golden ticket is big, do you understand?

12. Entering schools

At first, I considered printing advertising information directly on the curriculum and transcripts and giving them to students for free. Later, I rejected it because the school would definitely not allow it. Finally, I thought of this A good idea, but a borderline one: tens of thousands of small holiday safety rules and notices to all parents were printed before students went out for the winter and summer vacations, which included some things students should pay attention to during the holidays and how parents should pay attention to taking care of their children and walking away from each other. Distributed to primary and secondary schools across the city, the effect is very satisfactory; you can also sponsor a number of schools and distribute a map of China to each classroom. Of course, product information is indispensable.

12 suggestions for reference

Hope it will be helpful to you