How to make guests feel the authenticity of our delivery?

Before sharing, let's look at two pictures of JD. Official penalties for violations.

This picture is all related to the factory self-delivery that has made a lot of noise recently. The reasons for punishment are all

General violation, not using the delivery method as required.

Only one is particularly serious, 8 points will be deducted, and the other is particularly mild, so give a warning! JD.COM is very interesting, the same problem, but the punishment is different. Let it be different, add the word "special" before "slight"! ! !

Thus, JD.COM's official punishment standards are not uniform. However, this clear signal already exists, that is, the JD.COM authorities have strengthened their control over manufacturers' self-delivery. At present, although the official will not immediately cancel the factory self-delivery, it has recently been found that many couriers who used to upload the single number can't upload it slowly, or some shops can and some shops can't.

The problem of self-delivery was sent by Liu Shaozhou in a circle of friends last year. Now it's more strict, there must be a large number of people falling down, but our own stores, including our students' stores, are still doing well.

At present, in the case that the manufacturer's self-delivery has been strictly investigated, it is still the method shared by Liu Shaozhou before, and the gift list is relatively stable! What is a gift list? To put it simply, it's a way for your store to fail to deliver goods normally after JD.COM cancels the factory self-delivery.

The principle is that after the customer places an order in the store, you should choose the gift to place an order on the relevant platform, and the corresponding platform will send the corresponding object to the customer and give you the corresponding single number, so that we can enter the single number for delivery in the background of the merchant. At present, some platforms have also opened the JD.COM UI free list. If you place an order on this platform and send a gift list to the customer, the platform will send the courier number back to you and deliver it in the background.

It is necessary to send a low-priced gift list, a real single number, a real express logistics, and finally a real receipt. In line with the real shopping scene, safety does not reduce power.

Can I use the empty packing list? Never use it. Because the empty package is signed by the courier, there is no real customer, and there is no real signing. Once you are complained, it is easy to have serious violations.

The gift I sent arrived first. What should consumers do if they think it is the wrong goods? If your gift list is delivered quickly, you can deliver it later.

And most importantly, you can send a short message to users in advance, and there will be two packages, and the gifts are for lucky users. You can learn from the following SMS templates:

Dear God: Hello, in order to give back to new and old customers, we have a mysterious little gift with your treasure in it. Because it is sent in two packages, the gift may reach you first. You need not be surprised. This is our most sincere blessing to you. Please give me a comment after receiving it. I wish you a happy life and all the best ~

Doing so will reduce users' doubts to some extent. If customer service communication is more flexible and diverse, it can improve the conversion rate, guide praise and improve user satisfaction. Although we sent a gift list, it seems that the cost has increased, but it is still very helpful to the store's favorable rate and conversion rate.

In addition, we can set up the whole store gift link directly in the store. Links directly reflect small gifts, reduce misunderstandings and avoid complaints. The setting method is also very simple. Go to the backstage of the store and the marketing center to create a gift without threshold (gift promotion). The promotion time can be customized longer. Next, follow the settings on the web page, step by step, and you can do it.

The detailed setup tutorial is explained in the "2020 JD.COM Express Series Course" shared by Liu Shaozhou.

I am Liu Shaozhou, a person who works in e-commerce.

The end of this article comes from the official account of WeChat: Liushaozhou has no supply store and cannot be reproduced without permission!