520 activity planning and design scheme

In order to ensure the orderly progress of work or things, it is often necessary to make plans in advance, which is a highly operational written plan. So do you know how to write a standard plan? The following is the planning and design scheme of the 520 event I compiled for reference only. Let's have a look.

520 Activity Planning and Design Scheme 1 I. Activity Background

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the internet (mobile phone, PC tradition) (based on Vx, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

Second, the theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

III. Purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Fourth, the activity time

May10-May 20th

Verb (abbreviation for verb) activity place

Sales point of Xx jewelry in North China

Organizer of intransitive verbs

Xx jewelry co., ltd

Seven. Event details

Divided into three parts:

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

520 activity planning and design scheme II theme:

Silent years-true love lasts forever

Activity time:

20xx May 20th

Location:

Storefront and surrounding areas

Subject description:

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Activity purpose:

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: I will be happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;

And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;

Send a rose.

Specific activity plan II: Table Tennis Exhibition Competition

Theme: The Secret of Attraction

Award: Most Attractive Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Specific activity plan 3: the lady covers the red hijab and binds the man.

Theme: Our love is so tacit.

Awards: Best tacit lover award

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Competition supervision: on-site customer registration or random selection.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

520 activity 3 planning and design scheme I. activity time

May 20th (Monday X)-2 1 (Monday X).

Second, the theme of the event

Destined to buy xx520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.

On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).

2. SMS fee: X yuan

3. Other expenses: X yuan

520 activity planning and design scheme 4 activity time:

20xx May 9 ~ May 20.

Special issue time:

20xx May 20th.

Organizer:

Xx newspaper.

Special support:

Xx wedding etiquette industry association.

Co-organizer:

xx .

Activity content:

First, help you with your wedding-5.20 group wedding

Starting from 1, on May 9th, collective wedding participants will be collected for the whole city. A group wedding will be held on May 20th.

Participating groups: low-income citizens and new citizens.

Collection form: hard and wide telephone registration, contact the Civil Affairs Bureau and xx.

Participation form: free of charge.

Sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues, wedding banquets;

Person in charge: all departments of the advertising department

2. Special issue -5.20, I love you and help you with your wedding.

The economic special issue department specially launched 5.20, I love you, to help you run a wedding special issue, to give the prospective couple relevant suggestions on wedding dresses, weddings, the choice of wedding hotels and other issues, to collect outstanding cases at home and abroad, and to make comments according to the cases of outstanding local businesses; Give some suggestions on choosing home textile products, such as how to match the color of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products. Cooperate with * * * travel agency to design routes suitable for honeymoon tourism, and design domestic short-distance tours, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively.

Editor: Economic Special Issue.

Advertising support: all departments of the advertising department.

Second, word-of-mouth brand recommendation

Word-of-mouth brands in various industries are recommended by xx Wedding Etiquette Industry Association, and each word-of-mouth brand introduces about 300 words, so as to improve brand integrity, let prospective newcomers know the characteristics of the brand and pay more attention to the brand in the selection process.

Responsible for layout: economic special issue.

Content provided: Wedding Association.

Third, commercial display.

This activity * * * involves wedding dresses, photography, jewelry, hotel catering, home, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can display their brands in a variety of ways, such as soft and hard combination, so that prospective couples can better understand brand culture, commodity prices, preferential activities and so on.

Person in charge: all departments of the advertising department.

Four. Advertising preferences and requirements

1. Title fee for collective wedding: xx million yuan (including title, special issue advertisement, equivalent advertisement, etc. );

2. Group wedding sponsorship: in the form of replacement, in exchange for equivalent advertising;

3. Special issue discount: all industries implement preferential prices for activities.

Verb (abbreviation of verb) specific activity agenda

From May 3rd, 1 year, industry directors will make their own industry plans and send them to their customers according to the contents of this plan and the characteristics of the industry. Before May 6th, they will decide the title sponsor and sponsor of the group wedding. The organizer of the group wedding is the most important and must be completed within this week. The wedding hosting company will provide the planning case of this group wedding.

2. From May 9th, put a poster on the banner every day to publicize this activity; (*** 10) Hard and wide requirements: mass wedding as the main publicity orientation, supplemented by related activities;

Before March 5 13, all industries must complete two advertisements related to this activity (based on banners and contracts).

4. During the special issue from May 9 to May 20, the economic special issue provided at least 2 news reports and 5 soft articles on this event. The specific time economic special issue will be arranged by itself. Suggested direction of news report: the hard road of low-income new citizens' wedding (interviewing people who signed up for group wedding); Large-scale questionnaire on collective wedding, etc.

On May 16, according to the case of collective wedding planning, the responsibility areas were assigned to each department. Forms of industry intervention submitted by various departments (on-site billboards, on-site booths, etc.). ) Participate in this activity according to your own industry.

On June 5 19, go to the wedding site and make wedding-related arrangements.

7. On May 20th, Economic Special Issue sent reporters to interview the wedding scene, and on May 20th, 2 1 published the wedding scene report.

Six, several problems that need attention

1, this activity takes group marriage as the main gimmick, so it is the most important thing to do a good job in group marriage. Therefore, from May 3 to 9, all relevant departments must take title sponsors and wedding sponsors as the main work orientation and must complete the sponsorship work.

2. The purpose of this activity is to enhance the influence of this newspaper, thus stimulating the advertising investment of the wedding industry in this newspaper. Therefore, in the choice of wedding sponsors, we adopt the form of replacement sponsorship, that is, they provide related items without charge, and we provide them with equivalent advertisements;

3. After this activity, a wedding column should be opened in due course, with wedding hotels and wedding companies as the main customers for subsequent interest development;

Other industries must complete their own tasks and support this activity.

520 activity planning and design scheme 5 activity purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3. Do a good job in customer relations.

Activity theme:

Welcome May Day, xx refrigerator big discount.

Activity time:

20xx year x month x day (the actual operation effect is good, extended to x month x day).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in the xx market on xx day: put up posters to pack tricycles, and put up posters in front of the shopping mall on XX day.

3. Check the inventory and site materials on xx.

4. Refinement of unified rhetoric of activities: xx manufacturers do promotional activities in advance, sell at special prices and give exquisite gifts on May Day.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.x prototype output.

Activity cost:

Packing tricycle (X vehicles) is RMB xx, transportation cost is RMB xx, temporary promotion is RMB xx/day × 2 = RMB XX, and * * * RMB XX (the venue has a shopping mall application).

Activity summary:

During the period of 1, xx units were sold, accounting for xx% of xx units sold in the current month. The main competitors sold xx units in the month.

2. In view of the "May Day" peak season, the sales volume of "May Day" in seven days was xx units.

3. The customer took xx sets of goods that month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (xx, xx, etc. ) It began to be out of stock on May X, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4, let the refrigerator sales in xx market have a clearer theme: energy saving, let xx xx. (windfall)

5. Gained the trust of customers.