How do education and training institutions do a good job in marketing now?

1. Social platform promotion

Educational projects have specific groups of people, such as high school students, college students, white-collar workers, etc. The attributes of the groups are relatively accurate, so the groups Classification is carried out. After the crowd is correctly classified, the preferences of this group of people can be clearly found, such as social platforms.

At this time, you can establish KOL on the social platforms that users often go to, set up your own personality, and attract traffic to the website, or directly attract traffic. This cycle will be longer because it involves personality. However, once it is established persistently, it is a sustainable promotion method. It can be compared to Xiaohongshu planting grass.

2. Search engine promotion SEO/SEM

SEO and SEM are commonplace methods. SEO is a free keyword ranking promotion. Although these two methods They all need professionals to do it, but if you want to do a good job in SEO, you also need to invest a certain amount of manpower and material resources. Although SEO has introduced several new concepts, in the end it is still SEO techniques.

For the education industry, the competition itself is relatively high. Therefore, when doing SEO, it is best not to use big words in the industry. It is a very good solution to make precise long-tail keywords.

3. Self-media/short video promotion

We-media and short videos are currently very popular promotion methods, and the education industry is also more suitable for this method of promotion, because courses The content can be continuously updated, which solves the problem of original content.

Insist on making short videos, analyze user preferences, improve the expression of courses, and maybe get some traffic in the field of short videos.

Tips for training institutions to increase marketing volume:

1. Resource exchange

Exchange your own resources for the other party’s resources, such as changing advertising positions. Put the advertisements of the partners in the advertising, put the advertisements of the cooperative institutions on your own web platform, etc.

2. Support each other

You can co-organize or sponsor online and offline activities with your partner ***. Under this premise, you need to identify your *** and the same users. Determine the theme of the activity based on user portraits.

3. WeChat mutual promotion

Public account mutual promotion, community replacement, etc. For example, I myself enter the community of a cooperative organization to promote or add people, and the cooperative organization enters the community I operate. Add people to the community.

4. Product Package

Work with partners to create a product package to increase product sales and expand the market. For example, a math tutoring institution and a painting institution jointly offer combined courses. The combined courses have certain discounts. However, it is best for this kind of product-based package to have the same user group, and the products you provide can complement each other