What is the questionnaire survey method?

Question 1: What is a questionnaire survey? A questionnaire survey is to send a number of pre-designed unified question forms, that is, questionnaires, to each respondent by dispatching investigators or through the post office. The survey respondents completed the questionnaires themselves, and the survey method was then returned by the surveyor while still being sent via postal service.

Questionnaire surveys can be conducted by a few investigators in a short period of time to survey many people, especially by mail. They are not restricted by geographical conditions and can reach a very wide range. The time for respondents to fill in the questionnaire is relatively flexible. They can fill it out at a convenient time according to their own situation and the definition of gift advertising. Compared with interview surveys, questionnaire surveys are helpful for respondents to answer questions about personal privacy, social taboos or other sensitive issues; they are also helpful for avoiding various biases caused by human factors such as the way the investigators ask questions and the circumstances of the conversation. , more truly reflects the different situations of different respondents, and the survey results facilitate quantitative processing and analysis.

The weakness of the questionnaire survey is that it requires the respondents to have a certain level of education, be able to understand the questionnaire, read and understand the meaning of the questions, and understand the method of filling in the questions; the response rate of the questionnaire is often difficult to guarantee (Especially mailed questionnaires). If the respondent is not very interested in the survey, has a weak spirit of responsibility and cooperation, does not pay attention to the questionnaire, or is limited by time, energy, etc., he may give up answering; since there is no survey The interviewer is present, so the respondent can either consult with others to fill in the form or let someone else fill it out on their behalf. In addition, when the respondent is unclear about certain questions in the questionnaire, it is easy to produce wrong answers or wrong answers. Therefore, the quality of questionnaire survey data is often difficult to guarantee.

Question 2: What does questionnaire survey mean? The questionnaire survey method is also called the questionnaire method. It is a survey method in which the investigator uses a uniformly designed questionnaire to understand the situation or solicit opinions from the selected survey objects.

Questionnaire survey is a research method that collects information by asking written questions. The researcher compiles the questions to be studied into a question form, and fills in the answers by mail, in person, or through follow-up interviews, so as to understand the views and opinions of the subjects on a certain phenomenon or issue, so it is also called the question form method. The key to the application of questionnaire method lies in the preparation of questionnaires, selection of subjects and analysis of results.

Question 3: What is the significance of questionnaire survey? What are the significance of the questionnaire method? 1. It can save time, manpower and physical strength.

2. The results are easier to quantify. The questionnaire method is a structured survey method. The form of the survey, the sequence of questions, and the answers given are all fixed and expressed in words. Therefore, this method is easy to quantify.

3. The results are easier to statistically process and analyze. We can use analysis software to perform data analysis, which is very simple.

4. Ability to conduct large-scale investigations. Regardless of whether the respondent has participated in the survey or not, the respondent's thoughts, attitudes, and behaviors can be understood from the questionnaire.

Question 4: What does questionnaire survey mean? Questionnaire survey is a data collection method in social survey. When a researcher wants to study a phenomenon through social surveys (such as what factors affect customer satisfaction), he can use questionnaires to collect data, or he can use interviews or other methods to collect data. Questionnaires assume that the researcher has determined the questions to be asked. These questions are printed on the questionnaire, compiled into a written question form and given to the respondents to fill in, and then collected and analyzed to draw conclusions.

Question 5: What is the questionnaire survey method? The advantages and disadvantages of the questionnaire survey method. The questionnaire survey method is a method in which the investigator uses a uniformly designed questionnaire to understand the situation or solicit opinions from the respondents. It is divided into self-administered questionnaires. and interview questionnaires. The self-administered questionnaire is a standardized interview, which can be divided into four forms according to the method of delivery: newspaper questionnaire, mailed questionnaire, sent questionnaire, and online questionnaire.

Its advantages are: the respondents can express their opinions truthfully without being affected by other factors, especially surveys on sensitive issues can often obtain more reliable information; due to the use of standardized words, each The respondents are faced with exactly the same questions, so there is no subjective interpretation and induction of the questionnaire by the investigators, thus avoiding the bias of the investigators.

Its shortcomings are: if the answers to the questionnaire are ambiguous or they refuse to answer some questions, it is difficult to remedy; it is impossible to know whether the respondent independently completed the questionnaire and the environment in which he answered the questions, thus affecting the Judgment of questionnaire quality.

Question 6: What is a questionnaire survey? What is a questionnaire?

Questionnaire survey is a data collection method of social survey. When a researcher wants to study a phenomenon through social surveys (such as what factors affect customer satisfaction), he can use questionnaires to collect data, or he can use interviews or other methods to collect data. Questionnaires assume that the researcher has determined the questions to be asked. These questions are printed on the questionnaire and compiled into a written question form, which is filled in by the respondents and then collected and analyzed to draw conclusions.

From the practical application of questionnaire survey, it can be divided into academic questionnaire survey or applied questionnaire survey. The former is mostly used by researchers in schools or research institutions, while the latter is used by market researchers or personnel from other institutions to solve practical problems.

What questions should be included in the questionnaire?

There are many types of questions. According to the answers, the answers to the questions can be open-ended (for example: Why do you like this store?) or closed-ended (for example: How much do you like this store? Please choose very much, a little, or not). Like it, don't hate it, somewhat hate it, very much hate it), can be subjective (e.g.: Do you invest a lot in advertising? Please choose large, relatively large, medium, relatively small, very small) or objective (e.g., How much did you invest in advertising last year? ), it can also be categorical (for example: company's industry type, nominal) or sequential (for example: large, relatively large, medium, relatively small, very small) or continuous Sexual (How much did you invest in advertising last year?). In psychometrics, subjective closed-ended questions are more commonly used. Although such problems are often sequential, they are often regarded as continuous in statistics. Our discussion will be dominated by subjective, closed-ended questions. We assume that social surveys are conducted through self-administered surveys by respondents. In self-administered social surveys, respondents primarily answer all questions in the questionnaire independently without assistance.

What should be included in a questionnaire? Edit this paragraph Generally, a questionnaire should include three types of questions: variables in the theoretical model, auxiliary variables, and demographic characteristics. Below we explain one by one.

Obviously, a questionnaire must first include all variables in the theoretical model. In behavioral research, these variables tend to be psychological variables. A psychological variable is measured using three or more measurement items. A psychological variable often corresponds to a set of semantics rather than a single one. We call such a psychological variable a theoretical component or construct. These related refined semantics are often called the concept space of this psychological variable. Using multiple questions to measure this concept is to select appropriate expressions from this concept space so that these expressions as a whole can better reflect a psychological variable that cannot be directly measured. The questions used are also called measurement items. Accordingly, their scoring standards are called scales. There are two common scales in psychometrics: Likert scale and semantic differential scale. The former often uses "agree/disagree" to express the degree of recognition of a measurement item, while the latter allows respondents to choose the appropriate position among a set of antonyms. For example, to measure satisfaction, our Rick's scale questions might be:

1. I am satisfied with this product.

Questionnaire

1. Strongly disagree

2. Somewhat disagree

3. Neither disagree nor agree

4. Somewhat agree

5. Strongly agree

The second type of variables is demographic characteristics (age, gender, race, education, province, occupation, etc.). These variables often do not occupy a central position in psychological research. They can be determined using a test item. Moreover, most of these variables are relatively objective and the reporting error is not large. The purpose of including these variables in a questionnaire is often to test whether a sample has a similar composition to the population and is therefore representative.

The third type of variables are auxiliary variables. An important type of auxiliary variable is the control variable (control variab...>>

Question 7: What is the closed-ended survey method? The main forms of special questionnaires are: open-ended, closed-ended , semi-open and other three forms.

The so-called open-ended questionnaire refers to the use of open-ended questionnaires that do not provide any specific answers to the questions and are answered freely by the respondents. The advantage of the survey is that it can obtain answers that are more in line with the actual situation of the respondents. The disadvantage is that sometimes the opinions are scattered and difficult to synthesize.

The so-called closed questionnaire means that the answers have been determined and the investigators can choose from them. Answer questionnaire. The advantage of a closed questionnaire is that it is easy to synthesize, but the disadvantage is that sometimes the answers may not be complete. Therefore, when using a closed questionnaire, you must give all the answers.

The so-called semi-open questionnaire. Questionnaire refers to giving some answers (usually the main ones), and leaving ungiven answers in other columns or leaving blanks for the respondents to fill in themselves.

Question 8. : What is a questionnaire? A questionnaire is a uniformly designed questionnaire that is used by investigators to inquire about information or opinions from respondents. Most surveys designed to collect quantitative data use some form of questionnaire. The quality of the questionnaire plays a decisive role in the success of the survey. Only when the researcher designs a high-level and high-quality questionnaire can the survey be successfully completed and satisfactory data obtained. Questionnaires can be divided into different delivery methods. Questionnaires such as newspaper questionnaires, postal questionnaires, distributed questionnaires and interview questionnaires can also be classified according to the survey method. For example, according to the different respondents, they can be divided into self-administered questionnaires and proxy-completed questionnaires. From the perspective of the basic structure of the questionnaire, it should be classified. It includes four basic contents: cover letter, instructions, survey content, and coding. First, the cover letter is a short message to the investigator. The general content should not be too long and should be 200 to 300 words long. Company address, phone number, postal code, contact name, etc., and describe the general survey content and purpose of conducting the survey, the selection of survey subjects, and measures to keep the survey results confidential. At the end of the letter, sincerely thank the surveyor. Second, the instructions are a set of instructions used to guide the respondents in filling out the questionnaire. There are two forms of instructions: one is written after the cover letter, and the other is written separately. It is placed after some more complex questions and enclosed in parentheses. Its main function is to guide the respondents to accurately understand and fill in the question, such as: (can select multiple answers), (please arrange in order of importance), etc., usually. The two forms are used in combination. Third, the survey content is the main body of the questionnaire. The number of survey items is determined by the survey purpose and funding. In terms of form, the questions can be divided into two parts. Open-ended questions and closed-ended questions; in terms of content, they can be divided into questions about personal background information, behavioral questions, attitude questions, and knowledge questions. Author: Unknown Source: Internet