E-commerce sends text messages, what kind of copy is more likely to impress users?

Nowadays, with the popularity of mobile phones, some e-commerce short messages have entered people's field of vision. When these messages are sent more, some users are also "immune" to a certain extent, and some users are disgusted with e-commerce messages. E-commerce sends text messages, what kind of copy is more likely to impress users?

First, set a feasible goal for SMS.

Nowadays, many e-commerce companies are eager to succeed by sending text messages, and often send text messages to users on their own initiative. Most users choose to delete directly after seeing it, and a few choose to ignore it, which essentially causes low SMS conversion rate.

In fact, when sending text messages to users, we should first set a small goal, and then achieve this small goal through text messages, and then gradually improve the attention of users (not to say that winning customers' attention once or twice in a group requires long-term persistence). The higher the user's attention, the higher the conversion rate.

Second, a good beginning leaves a good impression on users.

Generally, when we read a short message, we will glance at it. If we see irrelevant content, we will directly choose to delete it. Therefore, when e-commerce users send text messages, they will think that this text message is related to me, and I want to read it.

Therefore, it is generally necessary to arouse the goodwill of customers at the beginning of a short message, so that users are interested in reading:

Such as e-commerce name? (If you are a member user of an e-commerce, they know who sent the message. )

Mr./Ms. xx or dear xx? (Users are more concerned about information related to themselves)

Xx goods are discounted. xx, xx discount? (users will pay attention to the relevant strength of commodity discounts)

Third, I don't want to eat a fat man in one bite.

When many e-commerce companies send text messages, they don't send them if they can't (or they only send them once on holidays and don't send them at all at other times). This is often a case of wanting to "eat a fat man in one bite". Imagine that users don't know you very well. Will they buy your products by SMS? I don't think it's possible. As long as users get to know you step by step and trust you through SMS, it is possible to buy your products.

Fourth, screen suitable target users.

It is not that all users will buy your products, only those who trust you will buy them. Therefore, e-commerce should screen suitable target users through SMS for some target users and impress users step by step through SMS, so that the conversion rate of SMS will be high.

Tips: Here, e-commerce companies should write a short message copy in advance, and the content should be considered repeatedly, simple and clear (generally, the number of short messages is within 70 to 300 words), and they should think from the user's point of view. Can this edited message be self-sufficient? In this way, texting users can cause * * *.