Joke Collection Website - Joke collection - Persuasive? How to tell a good story
Persuasive? How to tell a good story
Some products sell well in the market, while others are unsalable. What is the reason? In fact, "best selling" also has its secret: starting with a good story.
Why do so many people like to watch iPhone conferences and listen to Jobs' speeches? Just because the story is well told and attractive enough. In the Internet age, the importance of storytelling is beyond doubt. Story is not only a way of creation, but also a way of thinking. With the help of stories, people can be inspired, persuaded and influenced more effectively, so as to solve problems, achieve goals and realize values.
Storytelling seems to be a useless skill, but it is not. Storytelling can simplify many problems and easily resolve the embarrassment of yourself and others. When you feel embarrassed, there is no better solution than telling a humorous story.
An excellent story can attract an audience of less than 500 words and make the audience complete the psychological change of "listening to the story-being curious about the story-following the story".
Stories, as the name implies, focus on telling things, not describing people. Among many factors, the plot is the most important. Suspense is set at the beginning, which makes people unexpected and dominates the overall situation. In either case, the beginning is particularly important. The first 500 words determine the vitality of a story, and there will be a period of burnout after 500 words. If it doesn't make the audience feel fresh within 500 words, then it is not a successful story. An attractive beginning is half the battle.
How to tell a story
There are often several problems in oral expression: first, thinking is too jumping and it is easy to be abandoned by the audience; Second, I didn't understand the main content of the story. I didn't write anything but the scenery, so I missed an important opportunity. Third, there is no context. The content should be clear before the story, and the story should be developed accordingly.
The story we tell is not a philosophical treatise, and it doesn't need to explain too profound problems, nor does it need to contain too profound philosophical and educational theories. These are all challenging the patience of listening, and it is easy to make them disgusted.
"30-second rule"
The "30-second rule" can make you tell stories more easily and smoothly, without worrying about what the audience is thinking, because they are already immersed in the world you built.
First 30 seconds, get attention.
To attract the audience's attention within 30 seconds, just like a movie, a suspenseful beginning can often attract a large audience, even if there are some loopholes in the following story, it has already earned enough attention. If you can't impress the audience within 30 seconds, even if he is listening to your story carefully, his memory time afterwards will be much shorter than other things. This is a difficult factor to control, depending on whether the information is filtered out or transmitted to the cerebral cortex.
The second 30 seconds, arouse the interest of the audience.
After a story catches people's eyes, the key is not to let them down. Eye-catching is not the end, but the starting point. The success of the story depends on the audience's willingness to participate, and it needs to attract the audience to follow the footsteps of the story. Many stories are attractive at first, but later boring stories make the audience leave, which the narrator doesn't want to see, but there is nothing he can do. Ma Yun quickly attracted everyone's attention in his speech. In addition to his own light, he also has a feature, that is, starting from the things around him. With examples full of substitution around you, put forward new ideas to arouse the interest of the audience and make them think with you.
The third 30 seconds, fascinating, the embodiment of imagination and creativity
Through your words, let the audience portray the characters in their minds, let them resonate with what he has done and encountered, and be willing to follow him to take risks and experience. The speaker wants the audience to have a desire to listen, which is much easier than the speaker trying to dig a trap. Many people like to "dig holes" when telling stories, and there are more and more holes like snowballs, so many that they can't fill them in. This is the performance without a complete story system.
The fourth 30 seconds, guide the action.
That is, the listener is willing to stand up and become an actor. Being able to use their own strength to stimulate the audience's behavior and make the audience's behavior meet their own needs is the way many businessmen take. Jobs is unique in this respect, so that people who line up all night can buy it. Every time his Apple conference was packed, it attracted not only the media but also many consumers, and Apple products were well received.
Old people always say that everything is difficult at the beginning, and a good beginning can make you more comfortable and get feedback from the audience in time. If people are sleepy from the beginning, then no matter how wonderful the discussion is, it won't help.
You can't tell a good story without practice. The materials we have accumulated only lay the foundation for later exercises, and we must never relax just because we have a foundation.
Habit 1: Mobile phone is a good thing.
Mobile phones bring great convenience, and people can use fragmented time to discover and understand the world. The rapid development of mobile phones has driven the development of APP, making recording simple and feasible. The emergence of mobile phones makes our reading and accumulation simple and efficient. Without heavy books and pens, we can also read thousands of books and accumulate our own story materials.
Habit 2: Duanzi gathering place
Since the birth of Weibo in 2008, he has been quick to respond to various emergencies, recording the beginning of life through Weibo, accumulating materials through other people's stories, and getting exercise through his own records. Weibo provides the most convenient entertainment and work for the general public, and we can exercise our storytelling ability with the help of this new media. Tell interesting stories and adapt them into micro-novels to improve their storytelling ability.
Habit 3: convey your heart in a simple sentence.
City life makes friends have little contact, even if we want to contact, we will lose many opportunities for various reasons. QQ and WeChat have greatly eased the social anxiety of modern people. QQ and WeChat have entertainment functions such as signature and circle of friends. People are also transmitting their own information in this way, and they can also know a person's current state through browsing. Signing papers, talking, and friends circle are also places to discover and record stories. A word can inspire yourself and your friends and convey a positive attitude towards life.
Habit 4: Learn to share.
Sharing is a positive attitude towards life, which shines on people's lives like the sun. People who don't know how to share must be lonely. Learning to share also helps to collect feedback. The more sharing, the more feedback information, and the better coping ability. Real sharing at work can unite the team and make the whole team members help each other and achieve good results.
Habit 5: Stories you see and hear.
Crosstalk, storytelling and sketches are all stories we see and hear around us. Because of the particularity of the story, reading and listening can accumulate story material.
Habit 6: PPT help
PPT conveys information by vision, so beauty is particularly important. A beautiful PPT can successfully attract the attention of the audience and play a decisive role. Jobs's secret book, it is said that before doing PPT, take a blank piece of paper and write down all the meanings he wants to express, which is also the premise of doing PPT. Explain the requirements in simple sentences, and try to control the main points to about three. Interest in pictures is far more important than boring words.
Habit 7: Write down other people's jokes.
Humor stories are the most pleasing of all stories and have the largest audience. Laughter is extremely important to jokes, the soul of jokes and the key to mastering jokes. The story is tortuous and complicated, so we can't remember them one by one, but the paragraphs are much simpler, and the paragraphs in a story are limited, far from complicated. The punchline should be appropriate, shaking the baggage before the audience enters the plot will not have unexpected effects, and if there are not many punchlines, the audience will feel impatient and disgusted. Joke is a common story type, and it is also a means to learn jokes to adjust life, relax body and mind and entertain the public.
To turn a mediocre thing into an adventure, it is necessary and only necessary to tell it. People will be fooled. A person is always a storyteller. He lives in his own story and other people's stories. He saw everything he met through stories, and he tried to live like him. However, a choice must be made: live or speak.
- Previous article:Cool, funny and humorous personality, talk about 2022.
- Next article:Tell jokes alternately
- Related articles
- Recommend a wonderful action movie, martial arts or joke
- The American team played well yesterday? But I always feel that America is not so strong this time. It is said that the US team 1992 is the strongest. Why?
- How to listen effectively
- Two-year-old Teddy just arrived at my house. Why does he always yell at my mother?
- Where is Bermuda?
- What are the disadvantages of jokes about divorce in marriage?
- The monthly payment is around 7,200, and Audi A4L started in three years. Owner: It was so irrational at the beginning!
- Primary school students are confused, and the "Buddha Department" is lying at the school gate and waiting for someone to pick it up. Netizens couldn't help laughing. Why?
- Why did Zhou Dongyu say that he would not cooperate with Yi Yang Qianxi again after "Young You"?
- Ask for a super funny joke (once the answer is accepted reward 100 points)