What are the creative secrets contained in Ice Pier?

The arrival of the Beijing Winter Olympics has not only focused the world's attention on Beijing, but also accompanied the birth of a top stream, that is, the "ice pier". The heat of the ice pier can be said to be comparable to that of popular stars, even exceeding a lot. At one time, the phenomenon of "one pier is hard to find" appeared. Today we will talk about the creative secret behind the ice pier.

Creation of Ice Pier I. Basic Introduction

1, mascot:

The ice shield is the mascot of the 2022 Beijing Winter Olympics. It was born by Guangzhou Academy of Fine Arts and Cloud Design after layers of screening, re-evaluation and improvement. The ice pier has also become one of the essential elements of the Beijing Winter Olympics and has become our postcard.

2, shape analysis:

The overall shape of the ice pier is based on our national treasure panda, with the logo of Beijing Winter Olympics printed on it, and the overall appearance is wrapped in a crystal clear silicone shell. The window-opening design makes the head look like a helmet, and the outer ring is printed with colorful ice ribbons. The ice pier with a helmet is an astronaut's feeling as a whole. There is a red love printed on the palm of your hand.

3. The origin of the name:

At first, the image of Guangmei in the first edition was candied haws, which was later changed to pandas. Sugar-coated haws are also called Duner in Beijing dialect. In order to avoid Hua Er's pronunciation difficulties, it was changed to Dundun, which also conforms to the simple and honest image of the panda. The shell of the ice pier is crystal, so taking "ice" as the surname also conforms to the theme of ice and snow in the Winter Olympics, so the name "ice pier" was born.

4. Design concept:

(1) Image concept: The panda image of the ice shield is the animal image that best represents China. It is lively and lovely, simple and honest, and it also explains the concept of harmonious coexistence between man and nature. Super ice crystal silicone shell also integrates modern technology into it. The ice belt of the colored ring represents the trajectory of ice and snow movement and also symbolizes the new era of 5G. The five colors are also the expression of the five rings, reflecting the background of the Olympics. The love in the palm of your hand also represents our enthusiasm for welcoming people all over the world.

(2) Name concept: Ice mounds. "Ice" embodies the characteristics of the Winter Olympics and symbolizes purity and tenacity. "Dundun" is thick and strong, and it is very cute to read, which conforms to the image of a giant panda. The ice pier not only embodies the amiable overall image, but also shows the indomitable and inspiring Olympic spirit.

? Second, the creative process

1, stand out from the crowd: As early as August 8, 20 18, on the occasion of the tenth anniversary of the successful hosting of the 2008 Beijing Olympic Games, the launching ceremony of the global collection of mascots for the Beijing Winter Olympics and the Winter Paralympics was held. After 84 days of solicitation, * * * received 5,865,438+06 proposals from 35 countries. After voting by representatives from all walks of life, the sugar-coated haws from Guangzhou Academy of Fine Arts finally stood out.

2. Revision stage: Guang Mei team was shortlisted after receiving the notice and entered the final revision stage. Guangmei's team began to revise their works on the third day of the Lunar New Year. Some people suggested that sugar-coated haws were just snacks and could not bear the image of a big country, so they modified their appearance. They kept the "ice" and replaced the shell of the ice with various animals, such as tigers and elk, which didn't feel good. Finally, they thought of pandas. However, in order to distinguish it from other panda mascots, some special elements have been added, such as "multicolored ice ribbon". In this way, the general image of the ice pier was born.

3. Details modification: After a series of modifications, the general details and specific image of the ice pier have been determined, but Guangzhou Academy of Fine Arts strives for perfection. In order to better reflect the ice mound and better integrate the ice and snow elements, they went to Sichuan Giant Panda Nature Reserve to observe their movements on the spot, and also experienced the ice and snow movement personally. Combined with personal experience and my own feelings, I revised some details. Finally, the ice mound was determined and came out.

Third, little-known details.

1 and 19 completed: At that time, the delegation of the Winter Olympics Organizing Committee came to Guangzhou Academy of Fine Arts to give lectures on 18 and 10, which was the last stop, less than one month before the submission deadline. However, the Guang Mei team was not discouraged. They quickly formed a design team, a small team with only 14 people. In this way, 19 days, Guang Mei team handed over 16 works one day before the deadline, and the creative intensity can be imagined.

2. Guang Mei who is not optimistic: As we said just now, the delegation of the Winter Olympics came to Guangzhou as the last stop of the presentation, because they didn't have high hopes for the Guang Mei team, because they thought it was difficult to create works in Lingnan area, which had never been exposed to snow. However, the head of the Guang Mei team doesn't think so. He said that compared with people who are used to snow, people who have never been exposed to snow are more imaginative and can express their yearning for snow.

3. Behind the ice pier: In addition to the overall shape of the ice pier we just introduced, there is another detail that is easily overlooked, that is, the "skateboard" behind the ice pier. The back of the ice pier, where the two hands are locked, is actually based on the creation of "skateboarding" and inspired by the creativity of a middle school student. This detail, seemingly casual, is actually full of creativity.

4. Gender mystery: The appearance of Xue Rongrong and Bing Dundun, netizens automatically default that Bing Dundun is a boy and Xue Rongrong is a girl. However, as we all know, ice mounds and snowmelt have no gender. According to the regulations of the International Olympic Committee, in order to show equality between men and women, mascots cannot have gender. And the mascot can't talk, so the ice piers we see in various scenes are silent.

? The making of ice pier four. Manufacture of ice pier

After the difficulty of creation, another problem has emerged, that is, production. How did the ice mound change from virtual to solid?

We can divide the ice mound into two parts, the first part is a panda puppet, and the second part is an ice crystal shell. However, these two seemingly simple parts are actually a process of replication.

? Part I: Panda Doll

(1) Preliminary appearance: In fact, panda dolls are no different from other ordinary dolls. The first step is to make pieces of the puppet, and separate its hands, feet, facial features and other parts into pieces. Then, all the pieces are cut and integrated, and a flat doll without "qi" comes out.

(2) Inflate "air": after the flat doll is made, inflate it. The "qi" here actually refers to cotton, and there is cotton inside. Let the doll bulge, and all the places will become three-dimensional when viewed from the plane. Hands and feet are instantly formed. After filling the cotton, sew up the cotton mouth, and a panda doll is made.

? Part II: Ice Crystal Shell

(3) Making the mold: The material of the ice crystal shell is actually silica gel, which is edible. Mix the silica gel with a mixer, then cut it into materials with appropriate size and thickness and put it into a mold. Solid silica gel is softened and molded by pressure vulcanization of silica gel molding machine. Then after demoulding, a blank mold is completed.

(4) Thermal transfer: After the silicone mold is completed, the ice ribbon with the characteristics of the ice pier and the logo of the Winter Olympics should be printed. After the location and size of the ice ribbon are determined, the ice ribbon and the logo of the Winter Olympics are printed by thermal transfer technology. After printing, a complete ice crystal shell is completed.

When the two parts are finished, the panda doll is artificially put into the ice crystal shell, and an ice pier is born.

? V. Difficulties in production

Although the production of ice pier is divided into two parts, it is still a great test of technology, and there are many difficulties. What are they?

1, doll innovation: The biggest difference between the ice pier and other plush toys is that the ice pier also has an ice crystal shell. The combination of silicone shell and plush toys greatly increases the difficulty of making dolls, which is not only a great innovation but also a big test.

2. Mold making: The first step in making the ice crystal shell is actually to have a mold with a shell, and the mold making is particularly complicated. First, we need to model the mold in 3d. Then use CNC five-axis linkage processing. The final mold surface needs high-gloss polishing to complete the production of a mold. Overcoming this complex technology is also one of the difficulties in production.

3. Mass production of the shell: As mentioned just now, it is very difficult to make the mold, which indirectly leads to the difficulty of mass production of the shell. The mold can only make two ice crystal shells at a time, so it is difficult to mass produce at this speed. If large-scale production is needed, such as repeating the above steps for many times, making multiple molds to realize one-time mass production of the shell.

4. Ice ribbon printing: The ice ribbon on the ice dock is actually printed in five different colors, but it took a month to finalize how to print it. At first, no factory could print ice ribbons. It is conceivable that the seemingly simple ice ribbon is actually a headache for everyone.

? 5. The ice pier "stands up": The shape of the ice pier is a panda. In addition to the puppet, there is a shell outside, so two feet can't bear the weight from the upper body. Dolls should not only be able to stand independently, but also stand with their shells. In order to make the ice pier "stand up", the production team revised it thousands of times, and finally found a suitable balance fulcrum to bear the weight and stand firm.

A simple ice pier is actually the modification of the production team again and again, the breakthrough of technology again and again, and the failure again and again, which leads to today's ice pier. "One pier is hard to find" is also traceable.

? "Ice Pier Makes People Imagine" VI. What does the creation and production of Ice Pier mean?

From 18, from creation to production, it's hard to find an ice pier now. What does its creation and production mean?

1, the creative spirit of accumulating wealth and making little money:

Why can Guangzhou Academy of Fine Arts produce 16 works in a short period of 19 days, and three works rank among the top ten among more than 5,800 works? I think it is because of their creative spirit.

Guangzhou Academy of Fine Arts, one of the earliest academies of fine arts, is also the closest to the spring breeze of reform and opening up, so its thoughts are also the most open and active. Their creativity is like a fountain, and 16' s prolific works are enough to prove it. Moreover, the great leap from sugar-coated haws to giant pandas is also a pioneering work. 14 people, more than 20 trips to Beijing, 100 g 3d renderings, more than 500 cartoon images, thousands of revisions, isn't this creative spirit worth learning?

Guangdong has also made many suggestions for the country in design, participated in the planning and design of many large-scale activities, exercised again and again, and grew again and again, and learned from it. This rich experience also makes their technology and creativity perfect. Therefore, Guangzhou Academy of Fine Arts stands out because of its innovative spirit.

2. Craftsmanship of Excellence:

If the Guangzhou Art Team embodies the creative spirit of accumulation, then the production team contains the craftsman spirit of Excellence.

There are three companies that produce ice piers. All three companies are "old players". You can find their names in many Olympic Games and sports meetings or World Expo. Yes, they have produced many mascots. Why are they qualified for this job again and again, just because they have experience? I think the most important thing is their craftsmanship. Innovation, lean, dedication and dedication, they well interpret the basic connotation of the craftsman spirit.

Innovation: I haven't done it, have I? Then do it. This is the first time. No big deal. Thus, the combination of silica gel and plush was born.

Clenbuterol: Silica gel In order to prevent children from eating by mistake, food-grade silica gel is specially used; And use environmentally friendly PVC and PC materials. In order to make a translucent shell, the ice crystal shell was obtained by repeatedly polishing the mold. This is their delicacy.

Focus: In the production process, they need to be very focused. A set of molds can only produce two shells. They also need to deal with the details on the shell to prevent scratches.

Dedication: When the Winter Olympics catch up with the Spring Festival, the producers should return to work early and work overtime to make ice piers. We sincerely admire this dedication.

? 3, conform to the development and trend of the times:

Looking back on the past mascots, I dare to ask which one has such a high popularity and which one has such a unique design?

In the past, mascots were based on certain animal characteristics, friendly and kind images, brave images, and no special highlights. Ice piers are based on animal characteristics, but also incorporate many modern and technological elements. The ice crystal shell represents the characteristics of ice and snow, and there is also the elegance of space astronauts inside. Multicolored ice belt not only embodies the ice and snow track, but also reflects the high technology of 5 G. The love of ice shield palm also expresses love and peace. These designs not only reflect the proper characteristics of mascots, but also show our attitude of conforming to the development of the times, keeping up with the trend of modernization and developing peacefully with the world.

7. What does top flow mean?

The line was robbed and there was a long line under the line. Japanese journalists are crazy about it, and the UK sells 107. The netizen said in despair that the gap between me and Ice Shield is only one Winter Olympics medal. I was reborn and won the top three in the Winter Olympics in order to get an ice pier. This top flow, I think, is definitely not accidental. So what does this mean?

1, Ice Shield is a success: becoming a top-notch stream best reflects that we have chosen the right one, that our creation is successful, and that China people's creation and aesthetics are recognized. No one saw it without praise, and no one saw it without one. The most direct and obvious manifestation of the top flow is that the ice pier has succeeded, and we have succeeded.

2. Promotion of national pride: Every foreign friend who gets the ice pier will post on the social platform that he is so cute, and many foreign friends ask their domestic friends to help them buy the ice pier. They like the ice mound, and at the same time, it also enhances our national pride. Because we are the creators and producers of the ice mound, its existence is also because of us, so the top flow also means the improvement of our national pride.

"Conclusion" "You can't take Wan Li Road unless you accumulate steps. If you don't accumulate small streams, you won't succeed. "-Xunzi

Back to the topic, what is the creative secret contained in the ice pier? I don't think it's a secret. It's just a detail that we can't pay attention to and discover, and the tireless struggle of the workers behind it. Success will not happen overnight, and there will always be unexpected gains behind the silent cultivation. Compared with Bingdundun's success, I think we should pay more attention to the hard workers behind it, and the spirit of creativity and craftsmanship should be remembered and publicized. It was their diligence that made the ice pier today, and it was they who made the ice pier immortal in the history of the Beijing Winter Olympics and left a deep impression on the history of the Winter Olympics.