Medication agent: What problems did you encounter? Doctor: Take the medicine Bid (twice a day) as you said. The patient reported that the pain was not completely relieved at night. Drug generation: Bi

Medication agent: What problems did you encounter? Doctor: Take the medicine Bid (twice a day) as you said. The patient reported that the pain was not completely relieved at night. Drug generation: Bid administration (if there is no interval of 12 hours) may indeed have poor efficacy. ××× has considered this issue. Based on its half-life of close to 12 hours, the administration method of Q12h (once every 12 hours) can be used. Completely relieves the patient's pain without affecting sleep. Dr. Wang, using ××× in this way can help patients get better results. The key is to clarify the problem through exploration, correct misunderstandings skillfully, emphasize positive information, and try to make the doctor accept it. Removing potential objections Doctor: A long-acting analgesic can solve patients' sleep disorders caused by persistent pain. Medication: Absolutely! (Agree outright) Your patients will definitely be more willing to use painkillers that last longer. Moreover, the ××× product adopts a 12-hour analgesic therapy that patients are happy to accept. Taking the medicine twice a day provides continuous analgesia for 24 hours and improves sleep. The patient's pain will definitely be better controlled. The key is to strengthen the impression, understand the doctor's needs, and provide features or benefits that meet the needs. Transaction: Visit and Transaction Pharmacy Representative: Dr. Wang, I know that several varieties of the same type are currently being used in the hospital, but whether the final product is good or bad depends on the facts. Doctor: You have come here several times and told me many of the unique features of ××× product. Let some patients try it first to see the effect! Key points: The doctor has been convinced of the product, and you should take it. The action allowed it to start a trial and continue to use it, with the need to expand the indications. Opportunities to close a deal are generally hidden in the following three periods: 1. When the doctor reiterates the benefits you provide or praises your product; 2. When the doctor’s objections are answered satisfactorily; 3. When he feels that the doctor is ready to take medicine (ask and usage or showing positive body language). Transaction Skills Doctor: If ××× product is as good as you say, I will consider trying it! Pharmacogen: Dr. Wang, do you think the characteristics of ××× are very beneficial to patients? If you give it to patients early, , will better demonstrate your superb medical skills. The key point is to use medical ethics and skills to stimulate doctors to use medicine as soon as possible, and it is not advisable to delay it for a long time. Direct transaction: Dr. Wang, several major hospitals in our province are already using ××× products, and the response from doctors and patients has been very good. You see... Doctor: Really? ××× Do hospitals also use it? They are very picky. In that case, I will give it a try! I suggest that pharmacies buy some. The key is to use the comparison method and take the drug-using hospital as an example to stimulate doctors to close the deal as soon as possible. Summary transaction Pharmacy representative: Dr. Wang, ××× product has so many features that other similar products currently cannot compare with it, nor can it replace it. You already have a deep understanding of it. Doctor: Yes, after comparison, I am already familiar with this product. It has outstanding effects and comprehensive analgesia. The key point is to repeatedly convey the FAB (features, advantages, and benefits) of the product to the doctor again, and arouse the doctor's recognition of the academic depth and height of the product. Trial transaction Drug agent: Dr. Wang, do you think the characteristics of ××× are beneficial to patients? Doctor: Not bad! Drug agent: Dr. Wang, do you also think that ××× has good analgesic effect and the action time is as long as 12 hours. Based on these advantages, can you try ××× to treat 5 patients with relevant indications? I will visit you again next week to see how the effect is? Doctor: OK! If the effect is good, we will always use this product. Or replace existing similar products. The key point is to completely dispel the doubts of doctors, first let them use the medicine in small batches and on a small scale, and then promote it on a large scale and in a wide range. Progressive Transaction Pharmacy: Dr. Wang, the purpose of my previous visits is to hope that you can give ××× product a chance to be used in your place! I can understand your worries and doubts. Any new product that comes to your attention is All drugs must be carefully selected in the hands of experts, especially cancer treatment drugs! Doctor: You are right, I am more rigorous in my work. I have heard of the products you introduced several times, and it is also testing your understanding of your own products and mine. Faith and patience. After contacting you several times, I gradually gained confidence.So, I plan to try it this time. Essentials: As long as you work hard, persevere, and have a good grasp of the product, you will eventually achieve your goal