How to do business well?

Nowadays, many salespeople turn a blind eye when visiting customers. They don't know what to say and how to say when they meet. They simply introduce themselves and then try their best to sell their products to customers. After the customers refused, they left in frustration and had no enthusiasm to visit their next home. Today is the same, tomorrow is the same, day after day, without much achievement, I just want to change careers, and the achievements of other industries are not satisfactory. Finally, I still don't understand why it is so difficult to develop social customers now. Customer relationship is so difficult to maintain? In fact, there is no market and no customers. The key is whether you are a qualified salesman. Have you noticed many things? Have you achieved a lot? If you can think more, be good at copying other people's successful methods, be good at action, and be good at summing up, then it is easy to get customers. As far as my many years of experience in front-line sales and the feelings of so many enterprises engaged in consulting services at present, I think the following six measures can be taken to deal with customers: the first measure: win the trust of customers professionally and talk about customers. First, your people contact customers. We can't change people's appearance, but we can change our own quality and professional level, which is very important. Needless to say, you need to pay attention to gfd, which is the most basic of sales. What I want to say here is to rely on your professional level to win the trust of customers and make them believe in you. Speaking of professional level, I think we should pay attention to the following points: 1, pre-interview research. Before visiting customers, we should fully investigate and understand the situation of customers and industries. For example, we should know as much as possible about the customer's strength, customer's sales situation, customer's interpersonal relationship and customer's personality. 2. Preparation before visiting customers. Everything is established in advance, and it is abolished if it is not foreseen. In order to visit the successful development, we must do a good job in the early stage. (1) data preparation: including enterprise profile, product manual, samples, price policy table, etc. (2) Appearance preparation: In order to better develop customers, business personnel must stand in front of customers with a good professional image. Including: wear professional clothes, try to wear professional clothes, such as suits. And don't dress too casually; Professional facial image should be full of confidence, smile, etc. (3) Psychological preparation: As the sales staff of the manufacturer, they should have a good mental state of being defeated and never discouraged, and accept all kinds of difficulties and challenges in the development process at any time. Therefore, salespeople are also required to constantly adjust and temper themselves and maintain a high-spirited and enterprising attitude. When negotiating with customers, always show your professional level. Including the introduction of our own company, the introduction of our products, the characteristics of our products, the characteristics of competitors' products, industry analysis, price policies for customers, promotional activities, brand promotion, delivery methods, checkout methods, etc. You should speak skillfully and don't hesitate to make customers think you are unprofessional. Of course, we should also be flexible in dealing with the conditions put forward by customers. Don't give an answer on the spot if you can't solve it yourself. Solve the problems left over from last time on your next visit. Professional level is obtained by your own study and accumulation, that is to say, you must know and learn all the information related to products, companies and industries before visiting, and you must be able to skillfully use it to make customers feel that you are professional, then customers will have trust in you and your company. The second measure: interests impress customers. Having a professional level is only the first step to win the trust of customers, so customers believe in your products, but they may not cooperate with you because they are also concerned about interests. Therefore, when we sell products to customers, we can't try our best to show them. We can't just say how good the product or service is, so we can't impress customers. What he cares about is what your product or service can bring him. What are the advantages over others? Then at this time, our sales staff will "do whatever they want" and try their best to sell "benefits" to customers, repeatedly explaining that the biggest profit that selling this product can bring to customers is to provide customers with a financial path and development opportunities, which is a win-win situation, thus arousing customers' interest and making the negotiations go smoothly. In addition, convincing customers through cases, such as introducing a dealer to sell products, will bring better profits, thus paving the way for signing the bill. For example, when I sell cosmetics, I usually meet my boss. My first sentence will say, "Hello, boss, I'm glad to visit you today. I'm here to recommend you a way to make money. I wonder if you are interested in listening? " Then the boss won't refuse you directly, at least he will be interested in hearing your introduction. This is a simple application of interest promotion method. The third measure: it is not easy to infect customers. It is necessary to be mentally prepared. Even if people fall down, our faith and spirit cannot be broken, so it is also very important to talk about customers. Always keep a positive and optimistic attitude, don't carry emotions from one family to the next, be full of passion and vitality, and show your broad mind and firm attitude and will in front of customers. Customers can refuse your products, but they can't refuse you as a friend. They should have this idea. I often encounter difficulties in doing business in a cosmetics company. When I meet customers, I ignore them and even say something unpleasant, but I always treat them with peace of mind. No matter what attitude this customer has, I will never bring the family's emotions to the next customer. Because we are bringing opportunities and wealth to our customers, and he doesn't accept his loss, we should change our thinking. We are not begging customers, but negotiating with them on an equal basis. It is normal for the customer not to accept the pursuit of a win-win situation, which shows that he lacks strategic vision, not because of me. If he can have this idea, there is nothing to be annoyed about. We should show our personal charm, show our mental outlook and infect our customers with a positive attitude, so that customers will feel that you are always full of vigor and vitality, which shows that you are confident and confident in the company, so your products will not be bad. The fourth measure: Emotionally moving customers are emotional animals, and so are customers. Some customers may seem indifferent, and you will not cooperate if you visit them two or three times, but maybe you will succeed if you persist. Customers may not only compare your products, but also examine your character, so learn to impress customers with emotion. We can often send messages to customers, make phone calls, give some gifts on holidays, give some gifts on birthdays and so on. Let the boss be your friend before we talk about cooperation. Some customers can't cooperate with each other once, and some need to visit and follow up continuously. I remember two clients in Huoqiu and Shucheng, Lu 'an, and I finally worked with them for more than a month. Through the first visit, I felt very interested, and the customers were very smart. They are all comparing, without giving a clear meaning to say whether to do it or not. I think we must keep up. So I often call to visit. When you visit, you don't talk about cooperation directly, but care about my customers, their business and life, and make him feel that you are a friend who can make friends. Then the first step is successful. Then I "attacked" by SMS, and often sent messages of blessing and greeting. In order to make your customers think about you every day, you are very close to success. Finally, with the greetings and blessings of phone calls and text messages, the list was taken down one month later. Huoqiu's boss said he was willing to make our products because he thought I was a good person. In fact, doing business is just like falling in love. We should stick to it. If you show the spirit and persistence of pursuing girls, there is a great possibility of success in business. Unfortunately, many salespeople are unwilling to stick to it. With new customers, forget old customers. In fact, we didn't notice that interested customers were not only comparing products, but also comparing your character and the reputation of your company. So take the initiative and be good at impressing customers with emotion and sincerity. The fifth measure: convince customers by actions. We should not only touch customers, but more importantly, be good at actions and be good at thinking about customers. We should not only think about buying goods from customers, but also find ways to help customers sell them. There are some practical ways to help customers achieve sales. By helping customers, I mean you can help them sort out their inventory, help them rearrange their displays, help them put up posters, help them plan promotions, and so on. Don't think that doing these little things has nothing to do with letting the boss make your products. In fact, it is very likely that one of your actions touched him and persuaded him, and he made your product. In the minds of many salespeople, the ultimate goal of doing business is to get customers' money. In fact, this is the most primitive and primary sales. Do business from the customer's point of view, serve customers, help customers sell products, and guide customers to sell products, rather than just thinking about returns. In the process of doing business, many customers are infected by my sincerity, not persuaded by boasting. For example, customers such as Huoqiu and Shucheng mentioned above pass on their sincerity, making them feel that I am not selling products but making friends, and my attitude is sincere, so the chances of clinching a deal are great. Visiting a cosmetics store in Suzhou, the boss is very busy, doing business. I didn't bother him, but waited beside him. At this time, another salesman came to deliver the goods. Because the boss couldn't leave, the salesman unloaded the goods at the door, so I helped move the goods into the store. I think it's just a piece of cake. I didn't expect the boss to see it, so when the boss finished talking, the boss readily agreed to make our products. Afterwards, my boss told me that he was moved by my feeling of being polite, taking the initiative to help move things, being diligent and considerate, and being good at serving customers, which is also one of the important reasons for our cooperation. In the process of doing business, we should treat the dealer as a friend, help him and help him sell products, instead of calculating him and forcing him to pay back the money, because only when the goods from the dealer reach the hands of consumers will he continue to purchase. If we rely on the dealer's inventory to force the payment back, but the goods in the dealer's warehouse don't move, then the final damage will be the interests of the manufacturer. The sixth measure: achieve customers with your heart. As mentioned above, I think the most important thing is that as a salesperson, you should really pay attention, think seriously, be good at summing up and serve customers wholeheartedly. To really help customers achieve sales and development and profits, we must take care of each other, consider from the customer's point of view, and be good at grasping the customer's psychology to carry out "raiders". In addition, you should pay attention to the following "hearts": people waste time in unimportant activities every day, which may be as many as several hours. If you can make good use of one hour wasted every day, you will have 365 hours or 45 working days a year. In other words, if you can concentrate and don't waste time on long telephone conversations and unorganized work, you will greatly improve your productivity. 2. In the role model discussed by open psychologists, the development of salesmen and children is equally important. In the group where people live, people can often find people who are better than themselves. Those people inspire people to strive for higher goals and make us more modest. Therefore, you must have an open mind, listen to and learn from everyone you meet in your life, and accept ideas from all sides. 3, the heart of fraternity, you have to be able to put yourself in others' shoes. Although it is impossible to know exactly how others feel, you must always work hard. I think as long as we use concentration, sincerity, sincerity, kindness, carefulness and "five hearts" together, we can get customers, achieve customers and finally achieve ourselves.