Double 11 activity planning scheme

In order to ensure that the activities are carried out in an orderly and powerful way, we need to start the work of formulating the activity plan in advance. The activity plan is a written plan made after comprehensively considering the relevant factors of the activities. So do you know how to write the activity plan? The following is the planning scheme of double 11's activities in 221 (selected 5 articles), which I compiled for you. Welcome to read, I hope you will like it. Double 11 event planning scheme 1

1. Theme of the event:

Carnival of purchasing machines-China Telecom gathers cost-effective.

double 11's shopping spree is 2% off-physical stores can also enjoy the online shopping price.

second, activity time: November 9-11, xxxx

third, activity counter:

fourth, activity warm-up:

first, mass SMS, WeChat, QQ group:

second, DM one-page publicity: 1, copies are planned (one page).

3. Publicity car (supported by telecom company)

5. Activity content:

1. Singles are not only full of surprises

2. Singles are innocent and live for a long time at a low price

6. External hype

1. Free "mobile phone fragrance disinfection" service at the event site;

2. Gift area: through the display of gifts, customers' desire to buy is aroused.

3. Advertising production.

4. Roadshow

VII. Expense budget (omitted) double 11 activity planning scheme 2

I. Tmall decoration

1. Shop signs (clear and eye-catching).

2. Big picture advertisement at the top of the page

3. Small picture advertisement drainage

4. Set up full and reduced delivery activities

5. Set up collection, sharing and attention courtesy

2. Tmall activities

1. The whole price will be reduced by 2-4%.

2. Some commodities are snapped up in limited time. (seconds kill)

3. New reservation. (the top 2 people are scheduled to return the deposit)

Third, Tmall promotion

1. QQ friends will send them the store links and activity information one by one.

2. Weibo's concern: add the official Weibo to forward the activity information.

3. Go to the 19th floor and post on Jiaxing People's Forum. Double 11 activity planning scheme 3

1. Activity purpose

November 11th is the "Men's Day" dubbed by modern people. In order to reflect the characteristics of chatting and making friends on the platform, closely follow the opportunity of the "Men's Day" and bridge the gap for the majority of male and female single customers, Shengshi Gechao "Peach Blossom Dinner" specially put forward the activity scheme of "Welcome Men's Day and Offer Peach Blossom Gifts" in November!

II. Overall arrangement of the event

Event time: November 11th, 2xx

Target users: member customers, high-end customers and mid-end customers interact with DJ housekeeper and public relations model.

activity introduction: love song duet and wine splitting contest

activity content: any customer who joined the "love song duet" on the night of "Men's Day" can invite DJ housekeeper and model to compete with you

III. Publicity method

SMS sending date: November 1, 2xx

IV. Competition rules

Rules of love song duet competition

(1) Only guests who have to check in for consumption that night can participate in this activity (only in Gechao District, the clubhouse will not participate)

(2) Love song duet competition: (Choose two love songs for the competition, and the guests will choose the songs together with DJ housekeeper or public relations model)

① Each private room: Only three or more groups can participate in the love song duet competition. A group of 2 people (consisting of a guest and a DJ housekeeper or public relations model), who are combined with the guest's self-reservation and compete in the guest's self-reservation) can get a dozen beers worth 48 yuan for the first place in the competition;

② In the duet competition of love songs, the judges will judge the ranking, and the judges (the waiters on duty, the floor supervisor and the directors of all departments * * *) will move out the prizes (a dozen beers); ③ There is only one prize in each private room

Rules of the wine splitting competition

① Each private room: the wine splitting competition consists of three groups or more who can participate in the competition, and one group consists of two people (composed of a guest and a DJ housekeeper or public relations model), who are combined with the guest and compete in the guest's self-reservation), and a dozen beers worth 48 yuan can be obtained by the winner of the competition;

(2) The judges will judge the ranking of the wine splitting competition, and the judges (three waiters on duty, floor supervisor and department director) will move out the prizes (a dozen beers);

③ evaluation of winning or losing in wine-splitting: there are 3 rounds in one game, and you will win or lose in * * * three games;

④ There is only one prize in each private room

5. Competition prizes:

A dozen beers (worth 48 yuan)

6. Other precautions

1. The internal staff of this activity participated in the guest interaction;

2. This activity is conducted under the principles of openness, fairness and impartiality;

3. The right to interpret activities belongs to xx. Double 11 event planning scheme 4

1. Pre-advertising

mainly tells the information such as the method, place and time of participating in the lottery. The distribution channels are newspapers, light boxes and cross-street banners.

second, the site layout of the lottery

1. the lottery method: the site is open, that is, the choice is decided. The specific lottery registration office is tentatively set at 2 places.

(To determine the purchasing qualification of small and high-rise buildings, it is suggested that the total number of lottery tickets is 3% more than the actual number of households)

2. Location selection: xx Square

(a, a certain venue is needed; B, the venue has experience in holding activities; C, there are precedents for gathering popularity)

3. Soft environment layout:

4 high-altitude balloons; 1 large air arch; A stage of about 3 square meters;

1 set of property effect display board; Advertising Yi Labao 4; 1, leaflets

2 sets of street banners and light boxes

4. Employee dressing the

3. Activity process (X month, X day)

1. Officially start at 14: pm (salute and prize display from 13: 5 to 14: )

2.

3. The lottery starts (14: 3-15: ) and is registered and summarized at the same time

4. The lottery draws (15: -16: )

The prizes are divided into first, second and third prizes and commemorative prizes (1 copies)

5. On-site performance appreciation. Announce the results of lottery and lottery (17: 1-17: 3)

7. Winners receive prizes (17: 3-17: 5)

4. Method of lottery

1. The total number of sales households in the first phase is xx, and the tentative total number of lottery users and the actual number of sales households are 5: 1.

2. The real-name registration system is adopted for the lottery, and it is not allowed to replace or shake more. The maximum number of registered people for each apartment is 5.

3. All registered prospective buyers are required to pay 1 yuan deposit at the same time of registration. On the day of lottery, if the registered person wins the number and is qualified to buy a house, the deposit will be included in the house payment. If it is unsuccessful, 2 yuan will be added as a thank-you fee on the basis of the original payment.

4. The registration time of the lottery is from 2xx to 2xx for 5 days.

5. Registration place: sales office of xx Real Estate Company

6. The lottery tool uses public lottery equipment to make a lottery decision. (The ratio of medium size is 5: 1)

7. The solution for the masses without medium size. All presented as souvenirs. And log in to the second phase of the opening purchase file.

V. Division of labor of staff

The staff of XX Real Estate Company do maintenance work such as etiquette and security; Xx advertising does activity monitoring and media liaison.

VI. Media Release

Invite local well-known major media: xx TV Station, xx Voice Radio Station, xx Express, xx Evening News, xx Network and other reporters to participate in the event and give live coverage.

VII. Budget

1. Environmental layout:

4 high-altitude balloons /4

1 large air arch

1 stage with an area of about 3 square meters

1 set of property effect display boards /1 pieces

4 advertisements in Yi Labao/ 4

publicity leaflets, 3, copies of xx yuan

2 sets of street banners and light boxes

2, venue lease xx yuan

3, notary invitation fee xx yuan

4, media invitation fee xx yuan

5, equipment rental fee xx yuan

6, management fee xx yuan

7. The actor's performance fee is xx yuan

9. The on-site emergency fee is xx yuan. double 11 activity planning scheme 5

1. Activity purpose:

Explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

second, the target audience:

is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who are the main targets of the promotion? Who are the secondary targets of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

III. Activity Theme:

In this part, we mainly solve two problems:

1. Determine the activity theme

2. Packaging activity theme

Reduce the price? Price discount? Gifts? Lucky draw? Gift certificate? Service promotion? Demonstration promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity and the budget and distribution of promotional expenses.

after determining the theme, we should try our best to deal with it artistically from the consumer's point of view, and downplay the commercial purpose of the promotion, so as to make the activity closer to consumers and impress them more.

this part is the core part of the promotion plan, and we should strive for innovation to make the activity shocking and exclusive.

IV. Activities:

This part mainly expounds the specific ways of activities. There are two important issues to consider:

1. Determine partners:

Do you want to draw a strong organization as the backing, or do you want to join forces with the media to get more resources? Is the manufacturer acting alone or jointly with the distributor? Or joint promotion with other manufacturers? Cooperation with the government or the media will help to take advantage of the situation and create momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation:

To make the promotion successful, we must make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction of promotion. However, this kind of stimulus also has marginal effect, so it must be analyzed and summarized according to the promotion practice, and the appropriate stimulus degree and corresponding cost input should be determined in combination with the objective market environment.

V. Time and place of activities:

Proper selection of time and place of promotional activities will get twice the result with half the effort, while improper selection will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with relevant departments such as industry and commerce in advance. Not only the timing and place of launching the promotion campaign is very important, but also how long it will last and the effect will be the best. If the duration is too short, repeated purchases will not be realized within this time, and many benefits that should be obtained will not be realized; If it lasts too long, it will cause high cost and the market will not be hot, and it will reduce the value of customers.

VI. Advertising cooperation:

A successful promotion requires all-round advertising cooperation. What kind of advertising creativity and expression methods do you choose? What kind of media to choose? These all mean different audience arrival rate and cost input.

VII. Pre-preparation:

Pre-preparation is divided into three parts

1. Personnel arrangement

2. Material preparation

3. Experimental scheme

In terms of personnel arrangement, "everyone has something to do and everything is managed by someone", with no gaps or intersections. Who is responsible for communication with institutions and media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will get into trouble when you get cold feet and lose sight of one thing and lose sight of another.

in terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise it will inevitably lead to a hectic scene.

More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill in a questionnaire or try out a scheme in a specific small area.

VIII. Mid-term operation:

Mid-term operation is mainly about activity discipline and field control.

discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, detailed regulations should be made on all aspects of discipline of the participants.

on-site control is mainly to arrange all links clearly, so as to be busy and orderly.

at the same time, in the process of implementing the plan, the scope, intensity, amount and focus of the promotion should be adjusted in time to maintain the control of the promotion plan.

IX. Post-extension

Post-extension is mainly a matter of media publicity. How will the event be followed up in which media?

X. Expense Budget:

Without benefits, there is no meaning of existence. The cost input and output of promotional activities should be budgeted. It is necessary to put an end to the situation that it is not found that the promotion planning company has no financial support until the activity is carried out. A good idea is not enough for a good promotion.

Xi. Accident prevention:

Every activity may have some accidents. For example, government intervention, consumer complaints,