How should children's playground members be maintained and managed?

I. Classified management of member information

Under normal circumstances, the indoor children's paradise will do activities on open days or holidays to attract new members to apply for membership cards and enter basic customer information through preferential activities. Member consumption database is the basis of studying consumption behavior. Only by collecting members' consumption information and classifying and summarizing it can we make a targeted marketing plan. This not only meets the needs of members, but also promotes the secondary consumption of members and maintains a stable consumption cycle.

As far as indoor children's paradise is concerned, it is necessary to register children's physical quality information, consumption records, personality hobbies, behavior habits, and goodwill towards storefronts and service personnel in detail, and analyze customers accordingly to formulate targeted marketing strategies. Of course, there are also skills to ask when investigating customer information, such as monthly income. You can set several income ranges for customers to choose from, instead of letting customers write the amount directly. At the same time, we can also collect the customer's mailing address by sending member gifts later, collect micro-signals by sending vouchers through WeChat, and collect the date of birth by swiping the customer's ID card when handling the card.

Second, handle the relationship between customers and paradise.

For indoor children's playground, maintaining good customer relationship can make money continuously. How can we handle the relationship between customers and children's paradise? That is, it can provide personalized and differentiated services according to customer needs, so that customers feel valued. The staff of the indoor children's playground had better remember the names of the members. That sounds difficult. After all, a children's playground has so many members and customers, but seriously, this is the best way to close the distance between indoor children's playground and permanent customers.

Third, employees should have professional knowledge and give advice to customers.

The staff of the indoor children's playground need to have certain professional knowledge such as products and baby care. When customers have questions and questions, they want to hear professional answers, not blind sales or "don't understand", because consulting sales have become an important weapon to build customer trust and establish long-term customer relationships.

Fourth, improve the gold content of membership cards.

At the beginning of the membership card, it is necessary to emphasize or list the benefits of using the membership card. For example, give priority to promotional activities, give priority to the lowest discount, and give special services. So that members can fully realize the priority and distinguished rights. In addition, you can also improve the gold content of the membership card through the alliance between the storefront and other related industries, such as cooperating with a local children's photography institution and early education institution to enjoy corresponding discounts or concessions.

Verb (abbreviation for verb) turns sales promotion into preferential treatment and care.

The promotion of members should not only stay at the level of discounts and profits, but also turn the promotion into concessions and care according to the actual needs of members. For example, send reminder messages to members regularly, hold appreciation activities for members regularly, and set a day as a free open day for members. Close the distance between members and storefronts in time and increase members' trust in storefronts.

The indoor children's playground can provide members' rights and interests such as early trial play and point redemption to promote repeated consumption of members. Through the membership platform, we will create opportunities for contact and communication with customers, attract a large number of customers around us for a long time, and cultivate loyal customers.