What product is the QR code used in?

The application of QR code in China mainly appears in electronic certificate, security traceability, printing magazines, digital publishing and other fields. The application cases are very extensive, and QR codes are constantly appearing in major conference activities. Two-dimensional codes on bus stop signs in Hangzhou, Chengdu, Beijing and Shijiazhuang guide citizens to travel conveniently. QR code train ticket, plane ticket, etc. Belonging to the category of two-dimensional code electronic certificates. Safety traceability is often used in the process of enterprise brand building, such as tea, tobacco and alcohol, all kinds of food and other brand enterprises, which are all applied to QR code safety traceability. The application of two-dimensional code and print magazine helps enterprises to improve the advertising quality and extend the advertising content. Two-dimensional code advertisements have appeared in newspapers and magazines. The application of QR code and digital publishing industry have gradually developed since the publication of Vogue magazine, Beijing Cycling, Yangcheng Evening News, Weekend Pictorial and Youjia Pictorial.

Simply speaking, the technology of scanning two-dimensional code by mobile phone is to scan two-dimensional code through the camera function of mobile phone, quickly obtain the information stored in two-dimensional code, surf the Internet, send short messages, dial up, exchange data, and automatically input text. At present, the mobile phone QR code has been used and developed by major mobile phone manufacturers.

Mobile phone QR code is a kind of QR code, which can be printed on newspapers, magazines, advertisements, books, packaging and personal business cards. Users can also scan the QR code through the mobile phone, or input the numbers below the QR code, so as to realize fast Internet access on the mobile phone, download pictures and texts anytime and anywhere, and learn about enterprise product information.

Japan and South Korea are the most popular countries for the application of mobile phone QR codes. In Korea, QR code has an interesting title "Magic Code", which is quite ubiquitous and omnipotent. In Japan, QR codes are more widely used. Business cards, outdoor advertisements, magazines and product packaging are printed with QR codes everywhere, and people can get many applications through QR codes. As early as 2005, Amazon noticed the trend of the Japanese market. The trend created by this e-commerce giant is to encourage users to download the QR code of products when buying online clothes and print it on clothes. If others are interested in this dress, they can scan the internet with their mobile phones and go directly to Amazon's product page. Customers who have made intermediary sales can get a certain commission from Amazon.

In the Japanese market, mobile phone QR codes account for more than 80% of the market share. This application is also the core field of code static shooting. The biggest problem faced by early mobile phone QR code is the user base and usage habits. Most applications need to download and install barcode recognition software, which greatly restricts the popularity of users. The mobile phone QR code in 2006 is still in the market introduction period, and the business model is not mature. However, in 2007, the situation changed, and the market showed an acceptable attitude towards mobile phone QR codes. In the year of 20 10, the QR code has gradually developed a mature and feasible solution for the market, which is the mature stage of its wide application.

According to the investigation report of NPD Group, the application of mobile phone QR code ranks first among many functions such as GPS, FM radio and mobile TV in Japan, which greatly promotes the wireless advertising revenue in Japan. According to eMarketer's report, in 2006, Japan's revenue in the mobile phone wireless advertising market reached 39 billion yen, which was 1/3 of that of Internet search engine advertising (93 billion yen). Analysts believe that Japan's outstanding performance in the direction of wireless advertising is mainly due to the promotion and popularization of mobile phone QR codes, which is worth learning from other countries.

The real value of cross-media service lies in marketing. Mobile phone QR code is not only as simple as providing ubiquitous channels, but also opens a new door for the marketing of entertainment products. Following the voting poster of Super Girl QR code in subway last year, QR code has been widely used in high-end entertainment markets such as audio-visual and cinema, and has occupied "80% market share" in this field.

Through cooperation with traditional media, QR code will be able to expand the marketing methods of enterprises to more fields. "For example, the classified advertisements in newspapers now have only a narrow piece of content and a small amount of information. If the QR code is printed next to it, and readers are interested in this company or its business, they can directly scan the code to enter the company's WAP website. Compared with traditional media and even Internet media, QR code can not only break through the limitations of layout and space, but also accurately track and analyze the records of each media and each visitor by using the uniqueness of mobile phones, including the phone model, phone bill type, access time, place, access mode and total amount of visitors, so as to provide reference for enterprises to launch and truly realize accurate marketing.

This background opens up space for the operation of new media. At present, nine media under the Shanghai Liberation Group have applications to print two-dimensional code graphics on the inside pages of newspapers and periodicals. The application cooperation of QR code also includes Guangzhou Yangcheng Evening News, Weekend Pictorial, Youjia Pictorial U+, Fashion Magazine, Joy @ Guangzhou Mobile Electronic Magazine, etc. This means that traditional paper media will develop from single media to intelligent cross-media. With the help of QR code, extended reading, interaction between magazines and readers, and sales interaction between readers and advertisers can be realized on paper media. With the help of some high-threshold media channels, we can reach a long-term interactive and cooperative relationship with advertisers.

This kind of situation appears more and more in our life. The movie being shown has a good reputation, and the electronic ticket with the number of times and seat information can go directly to the mobile phone; Discount information posted on the poster, you can get electronic discount coupons by taking photos with your mobile phone; The recommendation in the magazine is not detailed enough, so log on to WAP website directly; The business cards just exchanged can immediately enter each other's blogs with mobile phones ... All kinds of ideas about future mobile phones made when these mobile business concepts were launched are really close to people's lives through the QR code of mobile phones.

In China, Taobao has taken the lead in applying QR codes to shopping. You only need to scan the customized QR code with mobile phone software, and you can enter Taobao and start shopping.

QR code conference service is another application of QR code technology in mobile commerce service, which is mainly used for QR code conference sign-in.

Mainly includes:

Before the meeting: MMS meeting invitation letter, MMS log, guest sign-in arrangement, meeting agenda prompt, SMS warm prompt.

During the meeting: MMS QR code sign-in, MMS coupons, SMS lottery, SMS interaction, agenda reminder, meal arrangement, etc.

After the meeting: MMS announcement, thank you after the meeting.

Signing-in efficiency of the meeting is greatly improved. As the terminal equipment that signs in the QR code MMS will always transmit the attendance record to the QR code attendance record platform through GPRS, it can clearly analyze the participation situation of the conference and the effect of the promotion activities, and truly realize the closed loop of conference marketing, and record the attendance situation very efficiently from the invitation to host the conference to the final participation. This is a meeting sign-in form that will be popularized in the future. It is efficient and low-carbon, and it is a great innovative application in the field of mobile commerce.

QR code meeting check-in process:

1. Log in to the conference activity management system and send the QR code.

2. Participants receive the QR code.

3. Scan code to verify identity before admission.

4. Log in to the background to view the records.

Mobile conference service directory:

1, SMS/MMS conference service plan

2. Edit and send meeting messages

3. Edit and send the MMS log.

4. Edit and send the QR code MMS ticket.

5. Make and send password SMS tickets.

6. QR code sign-in terminal and door-to-door service

7. MMS coupon business cooperation

8. On-site lottery after the mobile interactive platform is built.

9. Construction, operation and maintenance of QR code sign-in platform

10, platform data statistics

The application market of two-dimensional code has gradually developed, and the application of two-dimensional code in meeting check-in of various conference activities has become more and more frequent. The QR code speeds up the check-in process and makes the venue management more convenient.